Blog Archives


ID Barbers Logo Project

ID Barbers Logo & Identity Proposal.

This is one of a few ideas for a brand new identity. It's focus right now is on the main logo, but the project will expand into other areas, including marketing, advertising, interior and exterior decoration. Creating the right identity for her is crucial at this point to distinguish herself above regular mens barbershops. The client is opening a new male hairdressers, or barbershop, here in the UK.

Brands happen, you don't make 'em

There is also the branding aspect here, as she plans to sell 'ID' hair products at some point, and possible open further shops if this is successful.

ID Barbers Logo Design

So always mindful you can't exactly 'create' a brand, the hope is it will become one.

This is a work in progress, but wanted to share my progress so far. It can be interesting to see a work in progress, opposed to the final outcome., just to see where the thought process is heading. More interestingly, how far from these initial ideas the final logo will look. Maybe it will remain the same, maybe another idea altogether.

Location, Location and Location

There are a number of aspects to this logo, not all immediately apparent. A significant part is actually a location concern. The shop is a Grade II listed building, very old and full of oak beams and original brick work, situated in a lovely village. The overall feel needed to be clean, stylish but in keeping with general feel of the village. The client had certain aesthetic tastes with the interior and exterior decoration of the building. I wanted to take these account where possible.

Avoid the Cliché

The brief also made it very clear that this was to avoid typical male barbershop clichés, specifically styling with red and white stripes and the like and overall over the top cliché imagery. The shop would be open to all ages, it needed to hint at the style conscious young men as well not alienating the older generation. There are a few sport shops that cater for the skateboarders and bikers in the same road, so a logo was needed that didn't conjour up an old fuddy duddy male barber.

The shop will include plush sofas, sound system, 42" LCD and Playstation 3 of all things for those waiting for a trim.

ID barbers logomark

The Logomark

The logomark, the 'ID' needed to be able to stand alone for signage purposes as well as working alongside the main 'barbers' wording. So without adding to much clutter to the logo as a whole, I wanted to incorporate a subtle hairdressing association within the 'ID' letters.

I was able to integrate a reasonable non cliché association with the letters 'ID' with a comb/grader/shaver/clipper.

We are playing with subtle variations with this main idea.

Below is a photo of the shop front, it's a crude mock up of a version of the logo within the very narrow sign space above the window. This is in no way a final image, this was just to show the client a rough idea of the dimensions of the logo I was proposing for this space. For example, the building number and telephone number would also fill up space left and right.

ID Barbers shop front

Below is a possible alternative to having the logomark alongside the main wording. This may help with some people not seeing that the ID logomark is in fact letters, and not just a symbol. It's all up in the air at the moment, so these are ideas being put on the table and debated. If we can ensure that the ID can both look like a symbol as well as clearly being the letters 'i' and 'd', then this would be the preferred route.

id-barbers-brand-identity-logo

The typography

I have again used a favourite typeface of mine, Gotham Super Duper Light. The client loves it and I feel it works well. If this is the final choice, I will be making minor modifications to the lettering to make it more unique for this project. But also, the ID originated from the free font, MOO!, which you can download form this site. It gave me a nice solid platform to make some changes to its appearance. Some of the ID versions also use various styles of Slab Serif as it's basis, each with modifications.

Have looked at using a serif face for the main wording, as this feels more attuned to the styling of the ID, where I used a slab-serif as foundation. But not convinced it gives off the right feeling. The client loves the logo for the UK housing decor chain, Habitat, so I used Minion in one example.

habitat logo

id barbers identity

A way to go yet

We have yet to finalise the logo, as there are a few other possibilities on the table, as well as general refinements and colour palette to be determined at later stages. But so far so good and I am happy with the direction, as is the client.

Colophon

If you like this post and like the general idea of what ImJustCreative is all about, then would be sweet if you would consider signing up to my free Newsletter, powered by RSS and email. No spam of unsolicited correspondence, just updates from this website as and when they occur. No updates, then no email.

Finally, if you do need any kind of logo and brand identity design, then take a peek at my home page for further information on how to hire me, contact details and prices.



 Previous Post:   Blackout Font – Open Source for Download – Ideal for Display Design
 Next Post:   “Make the logo bigger, make the logo bigger” Sung by Burn Back


Posts of Similar Content:
Logo Process – WavePulse Acoustics Identity Development Wavepulse Acoustics was not a usual project. A logo design rushed out in a matter of a few hours, not something I would usually 'shout from the rooftops'. Most identity projects require an element of time, time to research the company, the type of business, the competitors, idea formulation, ske...
Logo Design Round-Up Part 17 Here we go with Part 17 of the Logo Design Round-Up, and you can catch-up with Part 16 Logo Design Round-Up. As with Part 16 I am really chuffed to see so many designers submitting their own brand logo designs for this logo design round-up series. Read how I butchered Helvetica to create m...
Logo Process – AWS Consultancy Logo Design This logo process post is for And We Succeed Consultancy, business and management consultancy running within the NHS sector. Alison previously worked for the NHS Institute; "The NHS Institute transforms good ideas into workable solutions for an improving NHS."Buckle your seat's as this is on...
Tom & Teddy Logo & Identity Update Initial artwork for an ongoing project Tom & Teddy, this is pretty close to what the end logo will be like, finer details such as optimum spacing, colours etc are still being worked on. Further descriptions and a detailed logo process article to follow.What follows is a brief outlin...




Hire The Logo Smith - Freelance Logo Designer







More Logo & Graphic Design Posts - Main Blog Index

Subscribe to Blog Updates, using: RSS | Email | Feedly