How Freelance Graphic Designers Promote & Brand Themselves – Part 1
This is Part 1 of the Logo Design Round-Up series. This ongoing series showcases a collection of logos and brand marks, self submitted by a bunch of freelance designers and graphic designers in many creative areas. These designers use the logos to sell, promote, brand and market their various skills.
If you want to be part of this logo design series, then details can be found at the bottom of this post.
What this collection is not
This is not a competition, it's not a best of, it's not a who has the best logo, it's not a collection of logos that I have chosen. It is simply logos supplied by those that wanted to be part of this post. And a huge thank you to everyone who has submitted. For those of you that have submitted, but your logo is not here, you will be in the next part.
Logo Roundup - Part 1
My goal while designing this logo was to come up with something clean and simple, but not too boring. I wanted the “6b” separate from “Design” so that it could be used by itself. I chose this final design because it looks good on the website as well as on business cards.
Adelle Charles - Fuel Your Creativity
The old logo was nice & simple but wasn't really an identity (mark). I needed for it to be more versatile which I why I chose to play off the "fuel" and "fire" icon. Something that could stand on it's own going forward.
Niki Brown - Graphic + Web Designer
I decided to brand myself with a funky typeface called Candy Script. Its playful and bold - just like me. I also decided to add my office mouse illustration into the mix to show off my illustration skills. On my website (http://nikibrown.com) the illustration of the mouse changes from page to page based on the content.
I chose to design my logo in the way that I did because I wanted it to convey a bit of a message. My main core of business comes from churches and non-profits, the name itself is from Philippians 4:13 ('I can do all things through Christ who strengthens me'), which is also why I took the silhouette of the mountains and the guy with his arms raised. I felt it showed both strength and praise to God. My font choices were based upon what I felt went together well.
David Millar - Puzzle Creator
I designed it because I was in need of something simple that kind of says "hand-drawn/handmade" and also that you solve the puzzles I make on paper. The pen idea came from when I was just slopping together a logo for an experimental Spanish version of my site for my Spanish class.
The logo was made in Inkscape and looks best on white. On my business cards it's on a plain white background, but on my site it has a white glow and is over top of a header background
The requirements set forth for this logo was to utilize the first initials of my first and last name. I wanted something that was simply as possible. It had to be able to work well on both the web and on print. Lastly, I needed a logo that was able to stay relevant 10-20 years from now so there were no particular styles used.
Some personal details were interjected as well. The '+' signifies my neutral position on most things in life. The color pink is a middle finger to gender colorization. I love pink and in no way does that make me "girly". Ed: Yes it does! ;0)
Arbenting - The act of being Creative
The Arbenting logo came about through a bit of a route. When we first started Arbent.net (the original incarnation of our graphic design business), Arbenting was a blog that was attached later. The blog was another beast altogether, it was something a bit different than the main site, and it was about the process. Hence the act of being creative. Which we felt defined the blog, and also gave us the inspiration for typing the title as if it were an entry in a dictionary.
Jonathan Lackey | vp, creative director
This version is instances where it can bleed off the right side. I use this as labels, letterhead and esignatures.
There is not much to the overall concept behind the logo. The name is my wife's maiden name and after a year+ brainstorming for the perfect name this hit me. It's short, memorable and starts with a Z. What more could you ask for. I used simple type treatment to keep an elegant flexible mark.
My thoughts were that I wanted flexibility so that I could change colors and style of other things without completely alienating the brand I’ll be working so hard to create. There was no fancy reasoning behind the design. I wanted to accent the “a” to use on its own, and I liked the tight and semi-symmetrical spacing of the rest. I may or may not use the tag, and I may or may not change the location or font of the tag.
I’ve only recently settled on this monogram for my logo. While not yet fully implemented, it does satisfy my need for something simple (but not too elementary), engaging (but not overly complex), flexible (will accept different treatments and work in different arrangements), highly reproducible (scalable and legible at different sizes, in different media) and reflecting some finesse.
Any text (my business name, etc.) will be set apart from this mark. Because I don’t like or use them close together, there is no permanent relationship between the two. That’s part of this badge’s built-in flexibility.
The idea originally was for a light bulb to represent the bright ideas part of the brand, but as this was to common so I thought of a shooting star which would naturally replace the dot above the i which I then added to, making the tail go further into the distance to give the logo a modern look with more dimension, so it wasn't as flat.
The colors chosen are to represent the clean fresh nature of my companies work.
It’s based on the my initial and DOB. It started out as more of a tag with an interest in graffiti many years ago and developed from there. It’ll keep changing as time goes on, as the studio and career progresses. Saying that its due for a change now, so watch this space...
It's a clothing company I'm starting up that will resonate with the cold winters up here in Canada. Everyone would know this kind of apparel as a hooded sweatshirt or hoodie. Where I come from it's only known as:
I needed a brand that could easily be recognized and easily applied to an embroidered logo, it had to stretch across a myriad of applications. Something cute and not too cute, simple and not too simple... you get the drift. Follow the white rabbit...
I got tired of using a name that portrayed me as a company. So these past months I've been on a little journey to develop my own style. I wanted to be more personal to show the real me. I think it worked out.
The brand of my site is pretty much due to the name of the company. I find that names that kind of go against what the site does are usually quite effective at being remembered. Nobody wants to hire a sleepy web designer. I think this logo goes really well with the idea of fun and cute and approachable.
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