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There has been quite a distinct pattern to my general well-being and physiological mood during many of logo design projects I have completed of late.

When I say well-being what I actually mean is I can become quietly disheartened if I am struggling to make any significant headway. That lack of headway is typically that direction or idea that makes you feel that this will be THAT project that gets the better of you.

This will be the one project that you knew would eventually catch-up with you and utterly defeat you whilst systematically bringing about the end of a lovely career.

I have lost count how many previous logo projects have stalled to the point where I seriously doubt I will pull through with a portfolio worthy design. During these lull's I can often feel: hopeless, dejected, untalented, a failure and I'll full-on grump and moan till the cows-come-home—exaggeration.

Often times my attempts to dilute my catastrophic thinking are laughably futile. Or are they?

I don't even like to refer to these periods of reverse progress as designers' block as for me it's not so much a block rather a negative emotional feeling sucks all confidence from within.

It's such a predictable state-of-mind for me, yet it catches me out each and every time. I am even in one of those moods today. Well, I was in one of those moods today until that desperately seeking logo idea showed itself for just a moment.

History shows that during these periods of doom and gloom I will also stubbornly dig-in with a fierce determination that this will not be THAT project. I have never ever been that person to give-up, but it doesn't stop me from being a grump when things hit a pot-hole or two.

I throw my heart and soul into every logo project so the inevitable dissatisfaction when things are going less that optimally, I feel, is inevitable.

It's not all bad though as this crotchety mood will evaporate the instant I whiff that positive creative direction that has eluded me for like forever. I don't even give myself credit for initiating that positive idea, but rather lumping it into the category of 'Fluke'. The sensible me is aware that it's rarely a fluke, but more a combination of: experimentation, curiosity, experience and even self-preservation fed by desperation that puts you back on that glittering career path once again.

I become positively enthused and all is well with the world once again.

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Posted By: The Logo Smith: Freelance Logo & Brand Identity Designer.


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