K Source Pentagram

New York City’s Grand Central Station turns 100 years old next year and the prolific team at Pentagram were tasked with the job of creating a new logo for the event.

In particular the Grand Central Terminal Anniversary Logo was the work of designer duo: Michael Bierut and Joe Marieaek, who designed the new logo based on the clock that sits above the central information booth in the main concourse.

This celebratory logo is not a one time affair as it will continued to be used after the anniversary, but with the 100 Years wording dropped after 2013. Which is nice.

Not sure I have anything remarkable to say about it other than I do like it a lot, and nice to see Avenir being used for a high profile branding job rather than Gotham.