Received this Google SEO post update: Another Step To Reward High-Quality Sites by Matt Cutts whilst holidaying in the picturesque country side of Lynmouth, North Devon. It's outstanding news.
I practicality rely—which in-itself is quite scary—on search engine traffic nowadays to secure new logo design projects with word-of-mouth, recommendations and social network job leads bringing up the rear.
I have worked so hard over the last 6 years to build imjustcreative up and put in many hours of work to ensure my website, blog and portfolio has a good chance to be indexed and found by possible clients. I would say about 90% of all new work now comes via being through a Google search which is way higher than 1-2 years ago. Maybe time is beneficial as you slowly creep up the search ladder, but I am still pretty certain that these changes by Google ARE having a considerable and positive impact on the discover ability of my logo design business.
I'll also wager that having Google Authorship—having your profile photograph next to search results—is also a massive incentive for potential new clients who come across you via search. Introducing Google Authorship, in my eyes, was a stellar move by Google.
A few years back it was somewhat disheartening to see so many irrelevant search results from the faceless $5 logo sweat shops relying on keyword stuffing and many other black-hat SEO tactics to ensure top-of-the-page placement. These warped results would almost always take fist page top slots often way way above the genuine, talented solo logo designer that a client might be better off finding and building up a working relationship with.
The last year or so Google has certainly made massive strides with indexing and results: rewarding honest and decent websites whilst penalizing those faceless logo design crooks that have no passion in design other than to rip unsuspecting clients off.
Never Stop Your SEO
I really am happy with the way Google is actively squishing the bad; rewarding the good. You ought never rest on your laurels though when it comes down to maintaining your work critical website.
I realised that during my website redesign I had let a few things slip. SEO is hard to master, but it's also within easy reach if you follow some basic white-hat rules. I am at the point where there is nothing I will not do to ensure my own website is as close to being candy for search engines that I hired some expert SEO help.
Get A Website SEO Review
If you want to be sure your website is performing as cleanly and as effectively as possible but is not letting you down in areas you don't fully understand, then I would seriously and sincerely recommend a Website Review: Improve your SEO, Usability & Conversion by Joost de Valk (@Yoast) who is the established and respected SEO tradesman. You can fully trust this guy.
Thanks to Joost I now have a extensive SEO and structural report of my website which highlights a number of areas that need improving. I will be working on this SEO to-do-list all this week and feel super pleased that I invested the money. I will be writing up a more detailed review of the review in the coming weeks.
In the meantime take a look at this latest blog post by Google: Another Step To Reward High-Quality Sites by Matt Cutts and know that the balance of power is changing towards those that put real and honest work into their websites.
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