you've strategically hit the battle platform of the logo & icon design portfolio & design blog of UK based logo designer (gun-for-hire) —the original Logo Smith since '86.

you've strategically hit upon the logo & icon portfolio and blog of UK logo designer Smith — the original Logo Smith since '86.




Written by : @imjustcreativethe original Logo Smith since '86. Subscribe RSS


And there we have it, or don’t. Doobybrain experienced a fleeting redesign of the Google homepage and more importantly for me, a cleaned up Google logo. So these redesigns were live on ta intanet, but apparently very fleeting and not constant. Seems they are testing this new design

The drop shadow and bevel effects are still there but considerably less obvious. Still would have liked to have seen a completely flat version minus drop shadow and any bevel effects.

New Google search results page and logo via Doobybrain.

Google Logo - flat colour mock-up

This is my attempt at a mock-up, flat and slightly deeper colours. No vintage photoshop effects, still using the same corporate typeface which is Catull BQ. Flat colours and ‘effectless’ gives it an instant refresh. Click the image to see a larger version or visit the Flickr page for a giginourmous version.

New Gmail logo

There is also a similar version mocked-up on Flickr (below), after Google released a new Gmail logo. It’s not quite the same from what I can see, the yellow ‘o’ is more orange on the ‘seen in the wild’ version and is less metallic looking than the one on Flickr.

Just get rid of the gradients and effects all together please.


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Filed in Categories: Famous Logos, Logo & Brand Identity
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