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Bringing the Google Brand together

Caught this update via their Blog this morning. Usually I just blindly pass over anything the Google blog sends me, but this did catch my eye.

The rolling out of the update Google logo design. Specifically an identity exercise to maintain consistency throughout their brand.

For personal reasons, I am loving the simplicity of the design. Very clean and functional, and this is clearly what they have stated in their post as being the main objective.

Liking the light grey tag line as well for added clarification. Blue and grey works and looks great.

I am happy they have refrained from messing around like they have done with previous 'favicons'.

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