Subscribe to the Blog with or | Post Updated: September 14th, 2016 | First Published: October 21, 2011
Posted by: Graham Smith in Categories: Famous Logos
Standardising the Golden Arches of the McDonalds Logo
Now and again I go an peek around the inner most depths of some big-wig agency type websites.
Just look at how many variations of the Golden Arches existed before Wolff Olins came along! What a nightmare!
Whilst you are there you really ought to take a good look around, as there are a number of other interesting things to find.
McDonald's Case Study
An inconsistent icon
As arguably the third most-recognized icon in the world, it was surprising how inconsistently the McDonald’s brand was presented. A wide range of vendors, agency partners, internal marketing professionals and franchisees needed to gain access to McDonald’s brand assets and found it difficult to do so. This led to work of less than perfect standards across all types of brand touchpoints.
Guide for golden arches
Wolff Olins conducted an extensive global audit of all brand touchpoints. From this information, we worked with Global Marketing to agree on one standard set of McDonald’s golden arches and the basic usage guides around them. We also devised a way to make it easier to produce branded materials – creating an online brand center with assets that even a marketing novice would be able to navigate to find the correct artwork format fit for purpose.
Read more: McDonalds Case Study
If you like the work I've done in my Portfolio, and also the Monomarks immediately above, and are looking to hire yourself a highly talented, and very experienced (25 Years), Logo and Brand Identity Designer, then look no further.
There's also some useful pages that might help you familiarise yourself with me as a person, how I work, and the sort of service you can expect if you hire me:
Home » Design Blog | The Logo Smith | Freelance Logo & Brand Identity Designer » Famous Logos » Standardising the Golden Arches of the McDonalds Logo
© 2006-2017 All Rights Reserved
The Logo Smith: Logo Designer & Brand Identity Design Studio, with 25 Years Experience,
in Cahoots with, The PR Room - Public Relations Agency: Tech, IoT & Smarthome PR Services.
Graham Smith: 10 Badgers Copse, Seaford, East Sussex, England.
Tel: +44 (0) 7816 527 462 - Email: email@example.com