Whilst getting over Christmas, I was preparing a quick post about Fonts In Use (found on Coudal) but then they featured an article about The Egotist Network which I also wanted to post about. So now I can blog about both in one post. Convenient.
That pretty much sums up what Fonts in Use is about. The website is a lovely catalogue of typography in use in the real world, from branding, advertising, signage, packaging, publications, in print and online — all with an emphasis on the typefaces used.
Read more about their Mission.
I would say it's a daunting task, how on earth do you choose what to feature when you have so much choice, but this is clearly just the start for the project. Certainly no shortage of subject matter.
I imagine it's not a quick process to knock up a case study, a certain amount of research is needed just to get the basic information.
The image above gives you an idea of the content so far, as as well as the particular discipline you get a list of typefaces used and written about.
An example study - The Egotist Network
For example, picking the Graphic Design format, I can choose the case study about The Egotist Network. I would say it's pretty obvious why I chose this as an example. The following image shows a portion of the case studies with a quick list of typefaces used on the right
They breakdown the particular typographic elements used, in this case the nameplates used by each network. Personal views are offered by the author as well as the names of fonts used.
This is a fantastic idea they have going here and I look forward to new studies as well as any future plans for Fonts in Use. Once they have been around for a while, it will be pretty interesting to be able to click on a certain typeface in the main navigation and see where and how it has been used. At the moment there is one case study per typeface listed,
If you like to dig and poke around, then this ought to be a site that you bookmark and subscribe to.
Paul Rands Unused Ford Logo from 1966
BackBoard – Feedback and Collaboration Tool
If you're looking to hire a Freelance Logo Designer, or want to work with a multi-disciplinary Graphic Design Studio, then look no further than The Logo Smith.
With over 25 years experience,
I'd be thrilled to hear from you, and find out how I can help you with your logo and brand identity design requirements. Please visit my
Home » Logo Design Blog | The Logo Smith: Freelance Logo Designer » Graphic Design » Fonts in Use featuring The Egotist Network
Copyright © 2006-2016 All Rights Reserved Goddammit!
The Logo Smith : Freelance Logo Designer, Brand Identity & Graphic Design Studio
Providing PR Services with The PR Room: Technology PR, Smart Home PR, Internet of Things PR and Lifestyle PR Agency.
25 Years Experience in: Logo & Brand Identity Design, Graphic Design, Advertising, Marketing, and Commercial Print.