Blog Archives


Dunkin Donuts Simple Logo

Unevolved Brands on Tumblr

Unevolved Brands Flickr Set

Part 1 of 'Famous logos and brand designs simplified' seemed to go down quite well, so here we have ten more examples of famous logos and brands simplified to just simple circles. In most cases, each major circle represents one letter.

Came across an interesting piece in one of my latest logo book purchases, 'Los Logos Compass'. There is a small section explaining when some famous brand identities are simplified to simple circles, how they can often still be recognisable.

In most cases, it's the dominant colours and wordmark shapes that create the 'Oh, I know that' without having to see the actual letters or words or detailed logo mark. It's almost like trying to view a logo though heavily squinted eyes.

It's usually the more simpler of identities and brand colours that allow us to react with familiarity, opposed to the finer and more subtle details that many logo designs rely on. View the same logos in mono and it would be practically impossible, save for the odd logos that rely on unique word and letter positioning.

See which of the brands below you can name. Answers at end of post.

Basking Robbins Simple Logo

eBay Simple Logo

7up Simple Logo

Orange Simple Logo

Unevolved Brand #20

Target Simple Logo

Flickr Simple Logo

I Love New York Simple Logo

subway Simple Logo

Answers

Dunkin Donuts, Baskin Robbins, Ebay, 7 Up, Orange, Twitter, Target, Flickr, I love New York and Subway.



 Previous Post:   The GAP Logo Design Revisited
 Next Post:   Making Geometric Type Work by Ian Moore


Posts of Similar Content:
The Quest for Uniqueness in Logo Design The one thing that you should come away with after viewing this entire set of Logotypes is that: What ever logo you do now, it has probably already been done before, in one form or another. The logo example above is from the 1960's for Electro-Walser, Switzerland. The E formed from positive sp...
Famous logos and brand designs simplified Came across an interesting piece in one of my latest logo book purchases, 'Los Logos Compass'. There is a small section explaining when some famous brand identities are simplified to simple circles, how they can often still be recognisable. The example they used was the one above, clearly a bran...
CN Logo Designed by Allan Fleming & CN Brand Guidelines CN Logo Designed by Allan Fleming & CN Brand Guidelines Been meaning to do a nice little post on the CN logo by Allan Fleming as it's close to being one of the most prestigious of brand marks ever. Since my previous post on the British Steel logo designed by David Gentlemen I became more inspir...
Caterham 2012 F1 Team Logo Designs Announced It was recently announced that Caterham will start the 2012 season under their own name. In 2010 they went under the name of Lotus Racing, then in 2011 it was Team Lotus. Due to lengthy legal proceedings with Lotus Renault GP, team boss Tony Fernandes opted to name the team for 2012 as Cater...




Hire The Logo Smith - Freelance Logo Designer







More Logo & Graphic Design Posts - Main Blog Index

Subscribe to Blog Updates, using: RSS | Email | Feedly