Blog Archives

Came across an interesting piece in one of my latest logo book purchases, 'Los Logos Compass'. There is a small section explaining when some famous brand identities are simplified to simple circles, how they can often still be recognisable. The example they used was the one above, clearly a brand most of us are well familiar with.

So I thought it would be interesting to pick some other famous brands and apply the same technique and see what the results were. It's easy for me to say this will be easy to work out, as I know already. :) But interesting to see if you are able to work out who they belong to.

Goes to show that even if you are not a well known brand, how useful it is to have a logo design that is fundamentally simple in shape and structure. The Google logo may not be a 'design wow' but it's certainly very memorable and recognizable.

Worth contemplating.

Unevolved Brands

Famous Logos Simplified Flickr Set

Part 2 Famous logos and brand designs simplified


Google, FedEx, BP, LogoDesignLove, Apple, Skype, Microsoft, BBC and Starbucks.

 Previous Post:   Will the rain ever stop?
 Next Post:   The Gap Logo – Is the outcry and criticism justified

Posts of Similar Content:
Famous logos and brand designs simplified – Part 2 Unevolved Brands on Tumblr Unevolved Brands Flickr Set Part 1 of 'Famous logos and brand designs simplified' seemed to go down quite well, so here we have ten more examples of famous logos and brands simplified to just simple circles. In most cases, each major circle represents one letter....
CN Logo Designed by Allan Fleming & CN Brand Guidelines CN Logo Designed by Allan Fleming & CN Brand Guidelines Been meaning to do a nice little post on the CN logo by Allan Fleming as it's close to being one of the most prestigious of brand marks ever. Since my previous post on the British Steel logo designed by David Gentlemen I became more inspir...
Caterham 2012 F1 Team Logo Designs Announced It was recently announced that Caterham will start the 2012 season under their own name. In 2010 they went under the name of Lotus Racing, then in 2011 it was Team Lotus. Due to lengthy legal proceedings with Lotus Renault GP, team boss Tony Fernandes opted to name the team for 2012 as Cater...
The Quest for Uniqueness in Logo Design The one thing that you should come away with after viewing this entire set of Logotypes is that: What ever logo you do now, it has probably already been done before, in one form or another. The logo example above is from the 1960's for Electro-Walser, Switzerland. The E formed from positive sp...
Post Categories

More Logo & Graphic Design Posts - Main Blog Index

Subscribe to Blog Updates, using: RSS | Email | Feedly

Soviet Logos is a modest Instagram account, showing never published logos and trademarks, designed in the USSR.
The Soviet Logos are siloed on Instagram, and have been curated by Rokas [email protected]

Each individual logo does have additional information,