In my continuing search to find awesome logos for logostack I am continuing to find, and unearth, interesting articles, pieces of history related to the logo designs I love and admire. Now we have Herman Miller.
The Herman Miller Logo has always been one of these logos that I have long enjoyed viewing. It creatively stimulates me in a similar way to the Leica Logo, and always find my self drawn to those red dots and clear white Logo mark interiors.
So whilst digging around to find out the story behind the Herman Miller Logo I came across a brief blog post on the Herman Miller website documenting, in images, the evolution of the Herman Miller Logo and identity since 1905.
Like other notable brands: Starbucks, Levis, Apple, Nike, Herman Miller has recently eliminated the brand name from the main brand mark leaving just the beautiful red dot to carry the brand, as seen in the first image above.
Herman Miller _c5271a40_ and _683a7ff3_
1923 – D.J. De Pree buys the company and names it after his Father-in-law, Herman Miller. While the Logo is updated it maintains the strong linear quality of it’s 1905 predecessor.
1946 – Irving Harper, working for George Nelson, redesigns the Logo and creates the iconic “M”, which was featured prominently in advertising at the time.
1948 – The logo designed in 1946 used in promotional advertising.
1952 – The same Logo being used in more promotional advertising.
1960 – The Herman Miller Logo mark used in promotional materials.
1999 – Months of exploration resulted in an updated Typeface, Meta, and the placement of the “M” in a circle, which continued to be locked with “HermanMiller”—now one word.
2011 – HermanMiller now removed from the Logo mark which now represents the entire Herman Miller brand as seen on their website.