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Evolution of the Herman Miller Logo 1905-2011

In my continuing search to find awesome logos for LogoStack I am continuing to find, and unearth, interesting articles, pieces of history related to the logo designs I love and admire. Now we have Herman Miller.

The Herman Miller logo has always been one of these logos that I have long enjoyed viewing. It creatively stimulates me in a similar way to the Leica logo, and always find my self drawn to those red dots and clear white logo mark interiors.

So whilst digging around to find out the story behind the Herman Miller logo I came across a brief blog post on the Herman Miller website documenting, in images, the evolution of the Herman Miller logo and identity since 1905.

Like other notable brands: Starbucks, Levis, Apple, Nike,  Herman Miller has recently eliminated the brand name from the main brand mark leaving just the beautiful red dot to carry the brand, as seen in the first image above.

What follows is a brief visual history of the Herman Miller logo and identity as seen on their original blog post, Logo Design & the Evolution of our Identity.

Herman Miller logo and identity

1905The logo of the Michigan Star Furniture Company was a standalone banner logo similar to other logos of that genre.

1923D.J. De Pree buys the company and names it after his Father-in-law, Herman Miller. While the logo is updated it maintains the strong linear quality of it’s 1905 predecessor.

1946Irving Harper, working for George Nelson, redesigns the logo and creates the iconic “M”, which was featured prominently in advertising at the time.

1948The logo designed in 1946 used in promotional advertising.

1952 – The same logo being used in more promotional advertising.

1960John Massey, in keeping with the times, sets Herman Miller in Helvetica—all lowercase—and locks it to the “M”, creating a logo design that lasted for almost 40 years.

1960The Herman Miller logo mark used in promotional materials.

1999Months of exploration resulted in an updated Typeface, Meta, and the placement of the “M” in a circle, which continued to be locked with “HermanMiller”—now one word.

2011HermanMiller now removed from the logo mark which now represents the entire Herman Miller brand as seen on their website.

 

 

 

 

 

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Graham Smith- Freelance Logo Design by The Logo Smith
Logo Design & Brand Identity Design Services
Looking to hire a Freelance Logo Designer? With over 25 years of industry experience, including: graphic & illustrative design, logo design, brand identity design, typography, commercial print, reprographics, photography, marketing & advertising, I'm hopeful I can be of service.

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