Coca-Cola vs. Pepsi Logos – Revised Edition is a side-by-side comparison of all the various logo designs used by Pepsi and Coca-Cola through out their hugely successful run in business..
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Hat tip to Brand New for putting this altogether. Once you see all the Coca-Cola logo variations up together you realise how many there has been. It’s a little surprising as I have always viewed the original script version as being their only brand logo, or more accurately the logo I best associate with Coca-Cola. The latest version from 2009 is the cleanest and purest of their logo styles.
I would say that Pepsi has had 3 major type logo style changes: the original script style covering 1898 to 1950 which saw the introduction of the bottle top design, the sans-serif style from 1961 through to 2005 with the last major type style change in 2008.
My favorite Pepsi logo was the bottle top style of the 1973 version.
Brand Reversions of Pepsi and Coke