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THe originalpatent for the lego brick by Ole Kirk Christiansen

Came across this: The Original Lego Brick Patent (Filed 1958), by Godfred Kirk Christiansen, earlier this morning over on Khooll.com, and it was certainly an intriguing find to start off this Monday morning.

So a little history: You'll notice on the top of the patent, that the name is stated as G. K . Christiansen, yet the company was initially started by a certain Ole Kirk Christian. He was a Danish carpenter, who during an economic depression, and almost going bankrupt, started making these wonderful wooden toys.

Ole started selling them from his workshop, and these wooden toys, more specifically his company, eventually received a name: LEGO, and become the LEGO Group. The reason why the Patent is in Ole's third son's name, Godfred Kirk Christiansen, is that Ole passed away at the age of 66, and Godtfred took over the business, and subsequently filed for the LEGO patent in 1958.

What I didn't know was that LEGO is formed from Danish words: :"leg godt" meaning "play well". Lego also translates into Latin as "I put together".

Now, if only other companies would put as much thought into their brand names as Ole Kirk Christian had done. 


Whilst I'm talking LEGO, I may as well mention that one of my most prized logo and and brand identity projects, PureStorage, had one of it's it's Flash Arrays, and logo, made entirely out of lego. Now that was so so cool to see: PureStorage Logo in LEGO



public gothic font

Here's some tasty visual inspiration for a Sunday afternoon for you. In terms of nailing the marking and promotion of their vintage style font, Antrepo sort of hit it smack bang middle of the head.

Awesome graphic design work, not to mention superb vintage style typography to really drive home the visual message of their font: Public Gothic.

Those vintage style cans are so perfect: the colours, the layout, the distress, everything about the graphic design is spot-on. If you don't have your own copy of the Public Gothic Typeface family, then seriously think about getting it at the following link: http://www.antreposhop.com/product/public-gothic-font-family

It's certainly a worthwhile addition to your vintage typeface collection. Here are some of the details:

Public Gothic
Font Family (5 fonts)

It is little industrial, little vintage, little condensed, little bold.
Public Gothic is our new retro typeface! PB family members are PG Square, PG Vintage, PG Circular, PG Federal, PG Little and Italic variation of PG Square, PG Circular, PG Little. It's compatible with any OS system.

public gothic font

pbce02 pbce03

 

public gothic font

T04 T02-1

public gothic font

public gothic font

public gothic font

public gothic font

public gothic font



Vintage-1890-coca-cola-logo-design

Totally love little logo trivia bits like this. Not sure I've actually seen, and took notice, of this particular design before, yet this version of the Coca-Cola logo was only designed, and used, for one whole year: 1890-1890.

Notice the adorable extra swirls and other fancy adornments. Awwww just so cute.

The previous Coca-Cola logo designed before it, even way back then, was more like the logo in we know and 'love' now. Interesting, that for just this one year, the logo would changed so significantly before quickly reverting back to the familiar script used now. What was the reason? Who was responsible? Was it a planned and temporary novelty-style logo where they always planned to revert back to the first style? So many questions.

With today's mentality (talking here about the importance of keeping ones brand image consistent, and not throwing it down the drain with hastily and ill considered changes), it might be too easy to look upon such radical, and short-lived, logo redesigns with shock and horror: how dare such a big company play so fast and loose with their company logo? I'm only 41 so it's a little hard for me to imagine how people back then viewed such changes—possibly made with such reckless abandonment—and might be fair to assume they simply didn't have the benefit of experience that we have now some 2000 million years later.

CreativeBloq: In 1890, a version of the logo was created and used only once, on the first calendar ever printed by the company. It features a style heavily reminiscent of musical notation and wholly out-of-kilter with the logo we know today. The creator of this design is unknown, but they certainly brought an unusual feel to the lettering.

It wasn't until 1893 that the first iteration of the logo we recognise today was unveiled. A slightly thinner rendering of the words Coca-Cola coincided with the company's early growth. Asa Candler had acquired the brand from Pemberton and the strategy was to outfit chemist shops with soda fountains. At this time syrup plants were built in Chicago, Dallas and Los Angeles.

Vintage-1890-coca-cola-red-logo-design

Vintage-1890-coca-cola-black-logo-design