portfolio & design blog of logo & identity designer, Graham Smith








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Enjoy watching Herb Lubalin discuss his PBS logo.


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At the time of designing the logo for Feedly I had no idea that it may eventually be animated, yet seeing it unfold at the beginning of this video has left me with quite a smile on my face.


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Steve Jobs makes perfect sense talking about Apple and branding. On the tail of Apple’s struggle to go mainstream this is around the time the ‘Think Different’ campaign was in mind. I wonder if he knew then the path he would ultimately take Apple and ‘us’.


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The London Google team showing us exactly what they do at work, creating a stunning photomosaic of the Google logo, based on the new Google logo design, launched around the 6th May. Made out of 884 individually printed 4×6 photographs of people, places and things around the U.K.


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Came across this cute Letterpress documentary video via Google whilst searching for ‘all things’ letterpress for a client of mine. We are looking at this or embossing for her logo design, although I can’t rightly decide what will be the best route.


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Horrific but strangely fascinating, just watch those poor people swim and run out of the way, they had no chance. Serves them right for going on holiday in my opinion.


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Logorama Trailer – A movie based entirely around logo characters, logo buildings and pretty much logo everything else. There is a detailed post over at BoingBoing which is worth a read.


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If you have not seen the first installment of this hilariously funny animation, then head to Designer vs Client first, then come back to watch this, the sequel.


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It just doesn’t get any better than this.. im still laughing.


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A Few Good Logo Designers. You worked in a creative department? You want great ads? You want a bigger logo?… The size of a logo, well tragic, doesn’t sell products… You weep for a bigger logo and you curse the art directors. You have that luxury. That the size of a logo doesn’t sell product. I’d rather you went to lunch and said thank you.


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Funny as hell…

Ever had those moments where you know who the right person is you need to talk to, but something about them makes it almost impossible. You avoid them at all costs and approach anyone but the one person you should do.


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A video post just chock full of more waffle than you can buy at Waffle Express when they have just received a delivery of waffles. Oh, and a little bit about www.yourjustcreative.com


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A video saying thanks…


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If you want to participate in the ‘Logo Design Roundup – Over 50 Ways Designers Promote & Brand Themselves’ post then read said post for information on where to send the artwork, logos etc. As I mention, no deadline for this, as it will be ongoing for as long as people continue to send me new logos.


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What follows is a brief (possible waffling and moderately boring) video presentation of me and something about what I use Twitter for and what you can expect if you start following me etc.

Feel free to pass up the opportunity to watch it, it’s not all that great, but you never know. Some one may actually find it remotely interesting.


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Just a quick summary as the video details more than enough information on it. After playing around with the design and structure for the Featured Nice Person slot on the WAJC home page, and also the ongoing collection of data for the creative Portfolios I have been doing for the last two months, I felt a unique home was needed.



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