Feel particularly chuffed this evening after seeing the above Feedly logo animation, and video.
At the time of designing the Feedly logo and app icon I had no idea that it may eventually be animated. So to see it unfold at the beginning of this video has left me with quite a smile on my face.
If someone had asked me how I would have liked to have seen the Feedly logo animated, and if I was able to imagine it being animated, then this exact video sequence would have been how I would have liked it to have panned out.
The logo animation is brief, but the smooth laying down of the white strips on the green is just perfect in my mind, and really fits in with the initial concept and design process of this part of the logo.
I am so proud to be part of the whole Feedly experience and seeing my first ever logo animated in this way has really been a wonderful experience.
View original full-size HD Feedly Video
Feedly Video Credits
The Astonishing Journey of the SPACEX F9R
I was going to try and say something truly profound for this posts introduction. Watching this SPACEX video for the first time, and for the shame of it, having not been aware of their amazing advancements in rocket propulsion since today, I decided to let a YouTube commentator, by the name of Richard Japenga, speak on my behalf whilst I collect my thoughts:
This boggles my mind, that we are able to create a rocket, with a single booster, fly up to a thousand meters, keep it steady and manoeuvre it back to the ground without the whole thing topping over. Great work +SpaceX If you can make this video look like a 3d render or a version of Kerbal space program running on the Frostbite 3 engine, i know we are going in the right direction.
It really is an astonishing video to watch, especially if like me, you have not seen their previous videos. Shove it on full-screen HD with the bass turned all the way up, sit back and watch those cows run for their lives!
My first thoughts that this was probably just going to be a rocket launch, then it turned into a well video-graphed rocket launch with amazing ultra wide angle shots, but then the clincher: watching the rocket apparently stall, and this is where I just thought I new what was going to happen next… the rocket starts slipping back down in what looks like a stall, but with flames still erupting from the nozzles!
What the hell? Is this a controlled descent? I'm sure at this point we will witness a spectacular explosion—my heart pounding for those poor cows running away for their lives—as the rocket surely builds up speed on it's downwards trajectory.
No, wrong again.
The boosters are obviously firing for a reason, the descent is controlled, but I'm not sure what I'm seeing here… then you see the ground slowly coming into view and the realisation that the rocket is going to land exactly where it started.
Even when the rocket lands, I'm almost sure this was a fluke. When some of the biggest space nations often fail at a rocket launch, SPACEX can launch and land a rocket with pin point precision. Now subscribed to the SPACEX YouTube channel.
I mean, this was just astonishing. Hope those cows calmed down…
If you want to create more astronauts, show kids more videos like this: https://t.co/YSBOoGX8ib
— Matt Cutts (@mattcutts) May 2, 2014
It's harsh, but let's face some facts: Reebok has rarely been cool—using 'rarely' in this instance is an over generous application of the word 'rarely', and I also know that 'cool' is subjective—in all the years I have known the brand, and this is going back to the 1980's where I remember my parents buying me Reebok's for school, even back then, this was a shoe of shame.
This was a harsh time for a kid wearing Reebok's, and one is rarely able to forgive and forget. Tried desperately to paint out the Rebook logo with that cool white trainer polish/whitener.
It's as though they simply seem to be OK with not being as cool as Nike, Puma, Adidas etc, and are happy to settle for this dull state of existence. The only comparison I can come up with is: Reebok aspiring to be like a supermarket's own budget brand, like Morisson's Savers. Nothing wrong with Morisson's Savers food, I buy quite a lot of it myself.
Reebook's logo has seen much better days, and I'm talking about the really early days, such as my school days back during the 1980's. When I look at Reebook's logo evolution, I find myself drawn to both the logo versions used between 1986 through to 1998.
The Union Jack really worked, at least with hindsight, and more so compare the crap they've ended up with now. The typography hit a good solid style circa 1996 and onwards, but then took a drastic change in 2006.
The Year is 2006
2006 was a drastic change the logos typestyle, and it's one I dig. Possibly a litter over-top with the forward slanting for my tastes, but it had character, edge, style, distinctiveness, drive, momentum yada yada yada…
Technically, what you see above, isn't the whole logo, at least I don't think it was. I believe this was the whole version.
The whole history of the Reebok logo shows a pattern of indecision and design chaos.
Never have liked the typography—the same style they have now—introduced after 2004, with that rather plain-Jane sans-serif font looking all dowdy and corporate. Don't get me wrong, that style of font is smart, solid looking, and I've even used similar styles in my own logos, but I just can't get myself to accept that it's an appropriate fit for a supposedly competitive sports brand.
Reebok's Logo Evolution
So Rebook's next corporate strategy was to introduce an already used logomark (cross-fit) that basically looks like a Bank, or some other form of investment/insurance/legal icon style. I even envisage it being used by some form of religious cult: engraved into wood, and seared into the raw flesh of new cult recruits as they all stand inside this chalk drawn version on the mud in the middle of some dark creepy forest conducting all manor of sexual sins upon each other.
My goodness, it really does look dull. It also just doesn't sit, or fit, with the wording (font style), just seems to be there. In the specific case of Reebok, I find it such a completely inappropriate logomark for a sports brand logo.
Yeah so wonderful, it seems to work nicely in the promo videos, enlarged, cropped, worn on singlets etc, but my word, only just.
Once again they [Reebok] seem quite content on just tootling along, than trying to try just a little harder with an image make-over that could at least have a chance of looking like it's ready to compete with the big boys.
Clearly I'm head-banging against a wall as I can't possibly know what the 'powers that be' have had, and now have in mind for taking Reebok forward, but for me? I just really think this was 'another' miss-mash of existing ideas/elements (their cross-fit logomark), and introducing something recycled to get the next few years sorted and out of the way
What the odd's there'll be a tweak, or two, in a few years time?
In fairness, it's quite likely that that red triangular pyramid thingy could have looked more interesting with a completely different font style and/or brand name, but golly gosh, at the moment it's just dull dull dull.
It's only my personal opinion, but yes, I'm not a fan.
Never ceases to amaze me how cool Pure Storage is as a company, and the lengths they are prepared to do to market and advertise their company. Obviously it's super cool for me seeing the Pure Storage logo I designed for them being applied in so many ways!
The video itself is pretty darn funny, and you need to check time-stamp: 1:30…
"And with all that dee dupe, your probably wondering if our latency is any good? Nah, not really. Our latency is…"
Great promo video… Oh, and who the hell are these cool dudes? :)
JFK AND THE MUTANT CONSPIRACY — Half a century ago, Magneto was implicated in the mutant plot to assassinate President John F. Kennedy. The events of that fateful day in November have been a point of contention between humans and the mutants ever since.
This has totally made my week: finding the full-length soundtrack to the amazing viral website, "The Bent Bullet—X Men:Days of Future Past."
I can't honestly tell you how many times I have had the website version of this musical score playing whilst working. It's so hauntingly beautiful, and I've not even come close to getting tired of it.
Then Luke Turner, just a few moments ago, tweeted me a link to the YouTube video with the full length score on it.
An absolute delight!
Still unsure to it's origins, name etc, so I do hope someone soon can provide a name so credit can be given. It's well deserved!
Thanks again to Luke Turner
While knowledge of mutants was not yet public, rumors of individuals with strange abilities started surfacing from the summer of 1963. Nearly a dozen mutants were secretly murdered by the CIA and the public was suspicious of government involvement. American Citizens awaited a response from their President.
Days before Kennedy arrived in Dallas for his Trade Mart visit, the Friends of Humanity had campaigned among locals for his impeachment. According to the group, the Missile Crisis was the least of Kennedy’s sins in a list of treasons including “mutant love” and “conspiracy to dilute the human race with ungodly blood.”
Just absolutely loving these animated logo evolutions by Nick DiLallo over on YouTube. Nick has animated the following brand logos for your entertainment: American Airlines, Starbucks, UPS, GAP (the funniest), Apple (love hearing those system sounds again!) and NBC.
Giving what's happened in the world of the JCPenny logo, would love to see the back and forth with that one as well.
They're not truly animated, as in the sense of morphing one logo version to the other, but I totally love this humorous take on them instead!
Probably worth subscribing to Nick's YouTube page incase he releases any more!
» Via: BrandNew
Not sure I've seen something this cool in ages. What could be more cooler than seeing the remarkably cool NASA 'worm' logo spinning into position like some 70's take on travelling through a groovy wormhole whilst stoned.
Don't leave without also checking out: NASA Identity Design Program
Two more animated NASA logos (below) from: It's OK To Be Smart
For those that have been following me over the last month or so you will probably have picked up murmurings about my incredibly fortunate break with WeAreSocial.net, Samsung Mobile and the Olympic Games.
I have written about this most amazing opportunity a few times, here and here. But a short summary: I was picked by Samsung Mobile, via WeAreSocial.net, to join them for 4 days of VIP Olympic festivities with their Galaxy Note as a means to record it all with. The basic idea was to see how useful the Galaxy Note would be to capture the amazing atmosphere of the Olympic games, and to use it as creatively as possible during these few days, it became a: sketching device, camera, phone and note taker during these 4 days.
So along with 3 other bloggers: Leigh, Derek and Andrew, we each were given a Samsung Note to record our experiences with the ultimate goal of creating an animated short starring each of us!
After a few days wondering around the Olympic Park in London the last day required all of us to travel up to Manchester to watch the Egypt vs Japan football match at the magnificent Old Trafford stadium.
The following images are selected stills from the animated video:
Old Trafford, Manchester
The trip up to Manchester started at 4am for me ensuring I could get up to London for 7.20 to meet the other 3 bloggers: Derek Addo, Andrew Williams and Leigh Geary, the team from WeAreSocial.net and each of the animators from Cake.tv.
We then had a comfortable journey up to Manchester on the Virgin train, and we used this time to each talk to our assigned animators—mine was the very inspiring +David Pocull—about the way we each wanted to capture the days events. It was quite the trip, as along for the ride were the fabulous chaps from Cake.tv who were there to record, using the Galaxy Note only, each of our personal experiences of the football match: before, during and after, with the ultimate aim of creating an animated video short: following us around, and trying to capture our experiences as seen through our eyes.
After being introduced to my very own animator, David Pocull, I expressed to him my desire to try capture the rawness of emotion at these games, and so used my preference for black and white photography, and portrait illustration, as the main style drive. We then discussed other ways we could stylise the animattion and the animated video for Take on Me, by Aha, came to mind.
The video at the beginning is the combined result of these pre match discussions, the recording of the day though each or our respective Galaxy Notes'. The video below is the combined version with: Andrew, Derek, Leigh and myself.
This animated video simply follows my day up in Manchster starting out on the train, using the Galaxy Note to take photographs, experiencing a goal and the numerous Mexican Waves that shot round Old Trafford.
I am so supremely chuffed with David's work on the animation. Watching it for the first time this morning just made the whole days experiences come flooding back, and made the hairs on my back stand on end.
Watching an animated 'you' is just so weird, but so very very awesome.
David did a bang-up job on translating my initial thoughts and ideas on how I ideally wanted to convey the whole experience. Had to laugh at the grinning me at the beginning of the video—which I am now using as a new Twitter profile pic— as well as managing to capture the fans holding the flag and my two favourite Japanese supporters with painted faces, not to mention the neat little sound effects in the background.
The trip to the Olympics was nothing short of a life time experience high for me, but seeing this animated video has well and truly topped the whole incredible experience off with a huge huge grin.
The other videos from this amazing day:
Making Of: http://youtu.be/UBWhcsHJ7-Q
Combined video: http://youtu.be/7Pnf8ySpqcg
Thank you again
Saying thank you to the fine fine people at WeAreSocial.net and Samsung Mobile never seems to be enough as this was simply such a massively inspiring, and hugely enjoyable, few days for me. I truly feel incredibly lucky to have been picked for this, and just wanted to say again how much it meant to me.
So, thank you again to: Damien Koh of Samsung Mobile; +Seb Robert +Lauren Wellicome +Lauren McGregor +Allison Cairns and +Tom Ollerton +Tom Kelk of WeAreSocial.net, and+David Pocull (standing next to me above) & +thiago maia from EatCake.tv Also it was an extreme pleasure to meet the other bloggers: Derek, Leigh and Leigh.
It truly was an unbelievable experience and few days for me. Thank you for making me feel incredibly special and worthy. :)
Prepare yourself for a dazzling hair style by the leather jacket clad scarf wearing presenter—I would love to know what this presenter does now, and would love to see if he still has any hair. This video shows the way of a creative agency before pretty much everything we take for granted in our professional lives now.
From YouTube: Walter Landor, founder of Landor Associates, was interviewed by a journalist from KPIX (CBS) for the television show Evening Magazine. Sitting on the deck of the Klamath ferryboat (former headquarters of Landor Associates), with the San Francisco Bay in the background, Walter talks about the art of branding, working with clients, and even a little about himself. This historic video captures the magic of the man and provides a glimpse inside one of the most unusual office settings around.
K Found on Branding/Identity/Design
Evolution Of The Batman Logo by Rodrigo Rojas—I can't locate any kind of website that belongs to Rodrigo to link back to—charts the evolution of the this iconic logo from 1941 through to 2007. The video above was uploaded by Antupainamku in 2007 and has seen a huge number of reposts and reblogs, yet yesterday was the first time I recall seeing it.
I really had no idea there were so many amazing iterations throughout the decades.
From the cool video by Rodrigo Rojas I have picked out each of of the Batman logos (below) as there is something neat about seeing a visual linear progression of evolution.
My favorite has to be the Batman logo used in Batman Begins, a film by Christopher Nolan, 2005.
K Found on Devour
I have also pinned all the Batman logos to a Pinterest board: http://pinterest.com/imjustcreative/batman-logo-evolution/
Evolution Of The Batman Logo 1941-2007
Batman with Robin, The Boy Wonder. Detective Comics, 1941.
Batman cover image. DC Comics, 1965.
Batman TV Series. Featuring with Adam West and Burt Ward, 1966.
The New Adventures of Batman. Filmation, 1977.
Batman and the Outsiders. DC Comics cover logo, 1983.
Batman, The Dark Knight Returns. Frank Miller, 1989.
Batman by Tim Burton. Warner Brothers, 1989.
Legends of the Dark Knight. DC Comics, 1989.
Copyright © 2006-2016 All Rights Reserved Goddammit!
The Logo Smith : Freelance Logo Designer, Brand Identity & Graphic Design Studio
Providing PR Services with The PR Room: Technology PR, Smart Home PR, Internet of Things PR and Lifestyle PR Agency.
25 Years Experience in: Logo & Brand Identity Design, Graphic Design, Advertising, Marketing, and Commercial Print.