The Logo Smith -Freelance Logo Designer and Brand Identity Design Studio

Currently browsing: Typography

April 10, 2014

The So So Clever Fourteen Logo Design by WeAreMash

Fourteen Logo Design by WeAreMash

Fourteen logo design, by WeAreMash

It’s quite something when I am so tempted to say that the Fourteen logo design, by WeAreMash, is one of the sweetest logo designs I have seen, certainly this year.

It’s just so so fantastically clever.

One one hand, and I remember exactly what I thought when I first saw it was a sense of slight, I was thinking “what is that symbol at the beginning?”, then it just hit me milliseconds, or so later.…

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March 14, 2014

Helvetica Beer, Stout and Lager Cans Designed by Sasha Kischenko

Helvetica Stout designed by Sasha Kischenko

This Helvetica Beer, Stout and Lager Cans project, designed by Sasha Kischenko, has been around a while, but it seemed to have slipped me by. Which bothers me…

There is hardly nothing on this earth that I wouldn’t mind, actually love, to see an alternative Helvetica version of. We have had the Helvetica Bike and Helvetica The Perfume: “The Scent of Nothing”, the gorgeous Helvetica Moleskines and a crap load of other Helvetica themed items.…

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March 3, 2014

Type Hero #8: Glober Type System Designed by Ivan Petrov of Font Fabric

Glober font by Font Fabric


Some of the offers on Myfonts are simply ludicrous. When you consider HOW much effort, skill, passion goes into the research and development of just one font, let alone a complete typeface family, it does make me wonder how on earth they can sell the complete Glober Sans-Serif Type System: 18 weights, for (currently) £11.60 which is 90% off their recommended pricing.

This is a great type family to get your hands on: a beautiful selection of fonts—I’m particularly drawn to the thin/light and heavier weights—for such a stupid amount of money.…

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December 22, 2013

Awesome Vintage Publicising of the Public Gothic Font by Antrepo

public gothic font

Here’s some tasty visual inspiration for a Sunday afternoon for you. In terms of nailing the marking and promotion of their vintage style font, Antrepo sort of hit it smack bang middle of the head.

Awesome graphic design work, not to mention superb vintage style typography to really drive home the visual message of their font: Public Gothic.

Those vintage style cans are so perfect: the colours, the layout, the distress, everything about the graphic design is spot-on.…

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November 20, 2013

The Typography Primer – Free PDF Download

The Typography Primer by Adobe

A lovely little, and useful, publication covering the basics of typography from Adobe. It was actually first published waaaay back in the day, circa 2000, but the contents are still very relevant over a decade later.

From Adobe’s blog post: “This primer was written back in 2000, but its content is still relevant today. It talks about things like using the right character, choosing and using typefaces, combining typefaces in a publication, and loads of other interesting typographic tidbits.

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September 24, 2013

Born Humanist Typeface-Free Download Designed by Carlos de Toro


Carlos de Toro emailed me with a lovely little note and a link to his website, more specifically a link to his gorgeous typeface, named Born. Carlos has clearly spent a lot of time, and put in a lot of love in the development and creation of his typeface, yet with all that Carlos is making Born a free download, but donations ARE obviously warranted I think.

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September 6, 2013

Arial vs. Helvetica by OKFocus



If you think this animated GIF showing the differences Arial and Helvetica is a little hard on the eyes, then you ain’t seen nothing yet. Dare you to click on the main image below… I mean seriously, have plenty of aspirin ready, and if you are epileptic, I would advise caution!

We can thank the people over at OKFocus for putting this educational typographic mini-site: Arial vs Helvetica, together.…

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August 15, 2013

Carhartt Logotype WIP Process by Sergey Shapiron

Carhartt-WIP process by Sergey Shapiro 1

Carhartt Logotype WIP Process by Sergey Shapiron

Really enjoy studying these marvellous hand-drawn lettered sketches for Carhartt, by Sergey Shapiron. These have not been designed to replace the main Carhartt brand logo, but for an upcoming 2014 collection.

Sergey Shapiron: “Some of hand drawn/written sketches I did while working on a new t-shirt design for Carhartt-WIP 2014 collection. All sketches are scanned without any further tweaks done.”

Quite a variation in lettering styles with some being far less readable than others, but as it’s all exploratory work one has to take design to the limits in order to fully assess your ‘window of opportunity’, so-to-speak.…

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August 13, 2013

Type Hero #7: Korpo Serif designed by Mateusz Machalski

Another fab sale offer, on MyFonts, for Korpo Serif, designed by Mateusz Machalski. You can currently pick up this serif type family, consisting of 10 weights, for just $30 instead of $150:

MyFonts on Korpo SerifKorpo Serif, designed by Mateusz Machalski, is a serif type family with a friendly feel. Serif style brings to mind egyptian or slab styles. This type contains 10 variants with two different “a” ang “g” glyph per style.

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July 19, 2013

Typographic Felt ‘Letters Coasters’ by Little Factory


Still using the carved typographic wooden coasters that Veer sent me a while back, but I still find myself wondering near the ‘Add to Basket’ button for these marvellous laser cut felt Letters Coasters by Little Factory.

Each coaster is 11.5×11.5cm in size made from 100% polyester felt, and it’ll cost you only $12 for the 4-piece set!

They also do  accompanying Numbers Placemats for the best dining experience.…

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