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Logo Artwork Sheet

Mentioned a few weeks back that I'd make a version of my Client Logo Artwork Sheet available as a quick downloadable template.

Here's that template: Logo_Artwork_Sheet_for_Download.zip, and it's pretty simples, and nothing at all fancy.

I use this Logo Artwork Sheet as a quick preliminary way to get the client their logo files, then I work on the larger set of Guidelines, if they've been requested.

It's not the same as some of my previous one-page Logo Specification Sheets and here available for download, it's just a means to supply the client with the main logo versions, which they can just pick-up and use.

This is all dependant on the client having access to something like Illustrator of course. If they don't, then I send them this as a PDF, then also attach the various logo versions as JPG's etc.

 

client-logo-artwork-sheet-for-download-example2

Artwork Created in Illustrator CC2014

The artwork is created in Illustrator CC2014, and saved as .eps and .pdf, zipped up in one file, which you can download: Logo_Artwork_Sheet_for_Download.zip

Social Media Version x2

I've started to create both square, and round versions of the Social Media version, as some platforms use just one or the other. If it's the circular version of the Social Media Profile Image, then you often need to size and position the logo mark a little differently than you'd do in the square version.

What You'll Need to Do

You'll need to change the fonts, replace the client name wording, and of course, drop in your versions of the logos, as well as changing the colours to suit.

Please feel free to use, and change as you see fit. 

 

Client Logo Artwork Sheet for Download Client Logo Artwork Sheet for Download

Other Downloadable Templates

I do have numerous other downloadable templates available, that I've done over the years, so feel free to browse through the Resources and Templates categories.

If you come across any dead download links, then please hit me up on Twitter, thanks.



Graphic Design Resource: Logo Design Price List Template

Download Logo Design Price List.zip

(Updated 16th January 2016) - This link will download a ZIP archive of an: Adobe InDesign CC7 file (without embedded fonts), and a PDF (with embedded fonts).

This isn't so much a fixed price menu, in that these are really only price 'guides' to provide context to a client, and to at least give them a starting point from which to come up with their own budget.

I'm ultimately VERY flexible when it comes to negotiations and haggling, not to mention that each and every job has to be priced on it's own merits, and there really isn't a way to provide a fixed one-size-fits-all price list.

I'm aware that my logo design price list is not the best way, or even a way that some other graphic designers might agree with, but my way does seems to work for me. Maybe if I tried another way I'd get more business, maybe not. 

Logo Design Price List

Evolution of my Logo Design Price List

My logo design price list has seen a number of relatively major changes of late. Most of these changes based on adding more descriptive details about the various price-points.

Trying to find a group of price-points that represent the quality and value of my world, but also price-points that are wide-ranging, and fair for 'most' budgets is what I have found the hardest: offering a diverse enough budget range to cover a simple blog head logo design, to a full-on multi-national conglomerates rebranding project.

I'm pretty happy with how it looks now, and I feel it's the closest I have come to feeling that all the price-points have enough flexibility and value in them, without alienating either end of the client spectrum.

Too cheap: and people may wonder if you do high-end quality work; too expensive: then you miss out on the fun little logo design projects that pop-up from time-to-time.

More of a Price Guide

This isn't so much a fixed price menu, in that these are really only price 'guides' to provide context to a client, and to at least give them a starting point from which to come up with their own budget.

I'm ultimately VERY flexible when it comes to negotiations and haggling, not to mention that each and every job has to be priced on it's own merits, and there really isn't a way to provide a fixed one-size-fits-all price list.

Transfer of Logo Design Ownership (design copyright)

Another addition to the 'what is included', for every price-point, is the simple statement, Transfer of Ownership.

You should not charge extra, or make it difficult, for your client to become the rightful owner of the work they paid you to do. You need to be as transparent and upfront about this as you can.

It's just the right thing to do.

It's Justified

Another first is putting in a little 'justification', as I do feel that it's worth pointing out that a lot of the hours spent on clients logo design is done during the least sociable of work hours, mostly because many clients do leave it just so late.

I'm used to this last minute turnaround, but there has to be some kind of premium included if it means getting the job done at all costs.

This isn't about me whining, "no one understands what I have to go through!".

It's simply pointing out the often overlooked truth that working evenings, late nights into the early hours of the morning, weekends and public holidays. This ought to be an important factor, otherwise who is it exactly that is undervaluing the work? Not the client in this case, but you.

So I've decided just to put a little 'reminder' for the client, that their logo design job isn't result of pressing a button one Wednesday, at 2pm. That more often than not, that even though yes, I'm choosing to take the job on, I'll be needing to work all the unsociable hours available to get it done on time.

No harm in reminding people of that, from time-to-time.

Download Logo Design Price List.zip 

Logo design copyright is quite a different beast to that of a Trademark and Registered Trademark, so it's very important to know the difference between them.

So with that said, this Transfer of Copyright form is simply a means for you to pass over your ownership of a logo to your client, which should be as simple a process as possible for the client.


Download: Transfer of Copyright Form


The link (above) will download a ZIP archive of an: InDesign file CC7 & CS4 (without fonts), and a PDF (with embedded fonts) for the updated: Logo Design Copyright Transfer Form Template, all ready for you and your client.

All it really requires is a dated signature, but it's nice to pad it out a little to make it feel a little more substantial.

I still forget on occasion to initiate the Transfer of Copyright after a logo design project has been completed, but as far as I'm concerned, the client automatically owns all copyrights once they have paid the final balance. I think I'll add a mention of this to the Freelance Logo Design Proposal and Invoice Template, and also as a 'note' in the Invoice, just so the client is aware of this from the start.

Feel free to use this as is, or change the layout/contents as you see fit (obviously remove all instance of my name and details). The download includes an InDesign file (without fonts), and a PDF (with embedded fonts).


Download: Transfer of Copyright Form


 

Logo Transfer of Copyright Form Template



Master Client Logo Sheet Template for Download

Download Master Client Logo Sheet Template.zip

The above link will download a ZIP archive of an: Adobe Illustrator CC7 file (without embedded fonts) and a PDF (with embedded fonts), all ready for you to present those finished master logo files nicely to your client.

Client Logo Sheet

I have settled on this style of Client Logo Sheet for providing, and presenting, my own clients with the finished logo files. Each one has a few bits of useful information, such as: the colour mode used in Illustrator, either RGB or CMYK and list of the actual colours used in the logo.

I've locked all the elements other than the logo itself, so it's easy for a client to select and copy without picking up surrounding elements etc. On my example I have 4 different colour variations, but you could adjust it to show just one colour, or even add more rows/columns depending on how many colour versions are to be used. Probably best not to cram say 6 different logos on one sheet, as part of this logo sheet is to present the logo in a nice clear way.

The Client Logo Sheets are not replacing the more detailed Logo Guidelines/Logo Specification sheets as not all clients opt to have these developed, but all clients will get the Client Logo Sheet at the end of each project.

Feel free to use the Master Client Logo Sheet Template as is, or change the layout/contents as you see fit (obviously remove all instance of my name and details). Hope you find it useful. 

Download Master Client Logo Sheet Template.zip

Another Logo Sheet Example

Here's a version of the Client Logo Sheet I have just done for my latest finished logo redesign project, for Codestag.

Master-Logo-Client-Sheet-Codestag-Template



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I get a lot of people filling in my logo design brief with junk copy just so they can get a sense of what questions are spread out over the five pages.

This actually bothers me for a few reasons, but the main one is the sense of disappointment I feel immediately after being excited at thinking another job has come through.

I see the email; I think I have a new job; the excitement hits me; I read the email and discover it's just been filled in with gibberish which ultimately leaves me with a huge sense of disappointment.

For example: job enquiries have been very quiet the last month, then last night three submissions came in! I was so excited. Turns out all three were from the same person, and all filled in with complete gibberish. But before realising it was gibberish, I thought I had three new jobs come in. That really does piss me off.

One-page logo design brief dummy

So to try and reduce this frustration, I have created a one-page dummy of the logo design brief which is downloadable as a PDF for you.

The thing is, one only need ask me for copy of the form rather than wasting your own time filling in 5 pages of complete twaddle. Just saying…

Now one doesn't need to fill in my form with junk just to get an idea of what questions I ask, and you'll save me the bitter disappointment in the process.

Download One-page logo design brief dummy


picjumbo

picjumbo - Free Stock Photography - Royalty Free Photographs

Picjumbo.com, by Victor Hanacek is another great free stock photography website offering:

"totally free photos for your commercial & personal works"

I'm really liking the kindness of photographically inspired people at the moment for making the fruits of their love available to us, for free.

What I have also found with these free stock photography sites, like: Unsplash, Gratisography and Picjumbo is that the photographic style is so much more aesthetically appealing, at least to me, than many of the major photostock libraries.

picjumbo.com

I have already used photographs from both UnsplashGratisography in the presentation of some of my recent logo designs to clients, and have already seen a few from Victor that I will be using shortly.

The photographs are 3888px wide, so plenty big enough for most digital work.

Viktor Hanacek: "You can use them for many different things. For webdesign, sliders, apps, backgrounds or templates for sell. You are not limited. One thing I would really appreciate is an attribution. It’s up to you, it is not necessary but greatly appreciated! It’s easy — when you share Picjumbo to other people, I can keep making more and more photos.

Go ahead and take a peek, and give Victor your support by signing up to his newsletter, Twitter account and/or even, maybe, donate a little if you end up using some.

Found via Webdesignerdepot

Other Free Stock Photography Websites

See also: Unsplash, Gratisography, PicJumboAuthenticSnaps.

picjumbo picjumbo picjumbo picjumbo


Grape Logo Specification Book

8 Page Logo Specification Book Template for Download

Along with my other freelance logo design guidelines, and specification templates, available to you, I now have added this 8 page logo sheet and style guide as a downloadable template.

The 'grape' logo is a current project I am working on, and so these guidelines have been designed specifically for the client. It's not fully complete as I have yet to add details on the stationery, further info on how the logo can be used etc, but these eight pages provide the main details.

This freelance logo design guideline template is a little different to my previous ones, as it incorporates a page of iOS application icons which go hand-in-hand with the project, more info on the typefaces as well as providing a final artwork logo sheet.

I have also summarised the seven main pages of logo, typestyle, colour and icon guidelines into a One Page Summary as a convenient extra for the client.

Please Note

I have removed all instances of the 'grape' logo from the template, and replaced the icons with black placeholders. I realise it then looks a little naked, but just used the guidelines I had in place as positional to place your own logo, and then adapt those guides as needed.

It's more about just being able to provide you with something to get you a head start in you own project. This should all still provide you with a sound base to adapt your own logo sheet and guide from. You can download the template from the following link.

All fonts have been converted to outlines and I have provided both .ai and PDF versions. If you require another format, then please drop me a line in the comments and I'll see what I can do for you.

Hope you might find it useful.

Download 8 Page Logo Specification Book Template


I have had these logo template specification sheets for Abacus Insurance Brokers (above) stuffed away in my digital archive in the cloud for a few months now, and didn't even think that they might be of use to other people.

So in the same vein as my previous logo guideline and specification sheets: Single Page Logo & Four Page Logo & Identity Templates, I now proudly bring you the Logo Specification Sheets - 5 Pack Logo Template For Download.

Little Background

During the development of the Abacus logo and identity redesign, it became apparent that a few versions of the logo would be needed. There is a version for the exterior building signage, one version for the website, a version for social media etc.

Each version of the logo had slightly different proportions and layout depending on the inclusion of the tag-line as well as the word 'Brokers'. This would mean each physical logo requiring slightly different spacial requirements.

Made perfect sense to create a single logo guideline sheet for each variation to account for these differing spacial requirements, and by creating individual sheets we made the whole logo specification system a breeze to add to, update with and expand on.

5 Pack Logo Template For Download

The download basically includes one Adobe Illustrator file with 5 individual pages. I have removed all instances of the Abacus logo and wording (as shown below), but retained the various backgrounds and grids which hopefully provides you with a decent structure to amend and alter as you see fit.

Each sheet shares a common right side which has information on the colour palette and typeface selections. The left side just alters a little depending on the logo proportions, so each sheet has a respectable continuity. You can see how each version of the Abacus logo looks if you take a quick look at the Abacus project page.

You'll get a font warning upon opening as I haven't converted any of the text to outlines so just substitute the missing fonts for your own. This should ultimately make it easier for you to customise.

If you find this download useful then please do share it, but please don't re-purpose this as your own downloadable template. People have done that with my previous logo templates and that just really sucks.

→ Download 5 Pack Logo Specification Templates