December 5, 2013
I get a lot of people filling in my logo design brief with junk copy just so they can get a sense of what questions are spread out over the five pages.
This actually bothers me for a few reasons, but the main one is the sense of disappointment I feel immediately after being excited at thinking another job has come through.
I see the email; I think I have a new job; the excitement hits me; I read the email and discover it’s just been filled in with gibberish which ultimately leaves me with a huge sense of disappointment.…Read More
March 21, 2012
I have had these logo specification sheets for Abacus Insurance Brokers (above) stuffed away in my digital archive in the cloud for a few months now, and didn’t even think that they might be of use to other people.
So in the same vein as my previous logo guideline and specification sheets: Single Page Logo & Four Page Logo & Identity Templates, I now proudly bring you the Logo Specification Sheets – 5 Pack Template For Download.…Read More
November 22, 2011
This is an updated version of my previous Logo design proposal/contract/estimate template which is still available for you to download should you want it.
I have made a number of changes to the first page, of this revised proposal, which provides more information on: pricing and deposit breakdowns, more detailed information on the scope of the project as well as expected final deliverables.
As my projects are getting more complex it has been necessary to cover all expectations right at the beginning, where as I used to be a little less detailed and more free flowing.…Read More
July 13, 2011
For some time now I have been eager to create a larger version of my Logo Identity Guideline Template For Download which has proven to be a very popular resource. So here is a 4 page template for you to download, change, tweak, destroy and use.
This is not the template I was hoping to make available as trying to create a 4-6 page template that is both useable and flexible is actually quite challenging.…Read More
April 13, 2011
[Updated and restructured as of 18/04/11] Have had a few requests to transplant my existing logo design client questionnaire into a post so here we are; the full set of questions available to you to use and modify as you see fit.
This is by no means an authoritative collection of questions, but it is a solid way to start off communications with a client, and helps you figure out the overall game plan.…Read More
March 2, 2011
Since doing the Logo Design Proposal Template and the Identity Guidelines Template , the next step was to work on a form of copyright transfer for my logo design, to give to new clients at project completion. This is that form.
My main motivation with this was to help provide an extra layer of comfort and professional courtesy to my clients, this transfer of rights helps solidify their perception of ownership for what is likely quite an investment for them.…Read More
February 18, 2011
Following up on my previous post Logo Design Contracts, Proposals and Invoicing – Share your Methods I have made a number of significant changes to my proposal and have made it available as a template download.
Although I have been in this creative business for many many years, it has only really been the last few years where I have gone freelance. This move to being solo and having to deal with all aspects of running a home based studio has been an incredibly tough learning curve.…Read More
April 15, 2010
As promised, here is the basic template for the A4 single page set of identity guidelines for a general logo design. You can download below.
It covers the basic essentials that a client needs to keep the identity looking consistent and to avoid abusing the use of it such as distorting the image, changing colours, changing fonts etc.
Since first posting this, I have now updated the download to include 3 styles of identity guide.…Read More