The Logo Smith Logo Design

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December 5, 2013

My Logo Design Brief in a One Page PDF


I get a lot of people filling in my logo design brief with junk copy just so they can get a sense of what questions are spread out over the five pages.

This actually bothers me for a few reasons, but the main one is the sense of disappointment I feel immediately after being excited at thinking another job has come through.

I see the email; I think I have a new job; the excitement hits me; I read the email and discover it’s just been filled in with gibberish which ultimately leaves me with a huge sense of disappointment.

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March 21, 2012

Logo Specification Sheets – 5 Page Template For Download

Abacus Logo-???? Version

I have had these logo specification sheets for Abacus Insurance Brokers (above) stuffed away in my digital archive in the cloud for a few months now, and didn’t even think that they might be of use to other people.

So in the same vein as my previous logo guideline and specification sheets: Single Page Logo & Four Page Logo & Identity Templates, I now proudly bring you the Logo Specification Sheets – 5 Pack Template For Download.

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November 22, 2011

Updated: Logo Design Proposal Template for Download

Img 2011-11-22 at 12.35.00

This is an updated version of my previous Logo design proposal/contract/estimate template which is still available for you to download should you want it.

I have made a number of changes to the first page, of this revised proposal, which provides more information on: pricing and deposit breakdowns, more detailed information on the scope of the project as well as expected final deliverables.

As my projects are getting more complex it has been necessary to cover all expectations right at the beginning, where as I used to be a little less detailed and more free flowing.…

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July 13, 2011

4 Page Logo & Identity Guideline Template For Download

Img 2011-07-13 at 16.34.05

For some time now I have been eager to create a larger version of my Logo Identity Guideline Template For Download which has proven to be a very popular resource. So here is a 4 page template for you to download, change, tweak, destroy and use.

This is not the template I was hoping to make available as trying to create a 4-6 page template that is both useable and flexible is actually quite challenging.…

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April 15, 2010

Logo identity guideline template for download

Keyboard Kuhuna identity guide

New Four Page Guidelines Template For Download

As promised, here is the basic template for the A4 single page set of identity guidelines for a general logo design. You can download below.

It covers the basic essentials that a client needs to keep the identity looking consistent and to avoid abusing the use of it such as distorting the image, changing colours, changing fonts etc.

3 Styles

Since first posting this, I have now updated the download to include 3 styles of identity guide.

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