portfolio & design blog of logo & identity designer, Graham Smith








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A clean and minimal helvetica typographic based poster design, free for you to download. I have never understood the phrase “less is more.” How can ‘more’ really be ‘less’. Frankly, it’s a stupid saying. So, this poster put’s things right, at least in my crazy crazy world. And if you want to really debate it, meet me down the pub for a beer.


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As designers we are inundated with places to display and store our work, usually to overwhelming proportions. So many places to source inspiration and places to show off our work. It can be tempting to use all of them, and thus the mammoth task of keeping them all updated begins. Or we slowly abandon one in favour of another, or give up completely until the next new thing comes along. Welcome DripBook.


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These are my Freelance Logo Design Snapshots, just an initial glimpse of ongoing and completed logo and brand identity projects from my portfolio.An in-depth logo design process post will follow sometime in the future.


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Many people know of my fascination for Helvetica, so using Helvetica for my own logo seemed quite a logical move.


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This is not a traditional client logo project, far from it. Frankly, I’m not sure how I even got to this stage with it. All I know was that this idea initially grew from previous project, and through various tweaks and ideas, it slowly developed into it’s own identity. An identity for a graphic design company or freelancer called Graphic Skyline.


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As with my previous portrait pencil illustrations, Kate Bush, Hannibal Lectar and Elvis Presely, this one of George Michael was copied from a photo, in this case, a record sleeve (yes, not CD, a record) from the “Faith” album.


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As with my previous portrait illustrations, Hannible Lectar and Elvis Presely, this was copied from a photo, in this case, a record sleeve. This was one of the most intricate and time consuming portraits completed. Kate’s long hair proved to be the culprit for eating huge chunks out of my evening.


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This is just a snapshot of a logo design I have finished for a project called, Zulu Safari. The Snapshot’s main purpose is to provide brief and to the point information on that design. It will be linked to the images currently existing in my portfolio.


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Here we have a new typographic based poster design, free for download, based on one of my favourite quotes. “The probability of somebody watching you is proportional to the stupidity of your actions.” Have been fond of this quote for years, and have used it numerous time in my personal blogs.


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This is one of a few ideas for a brand new identity. It’s focus right now is on the main logo, but the project will expand into other areas, including marketing, advertising, interior and exterior decoration. Creating the right identity for her is crucial at this point to distinguish herself above regular mens barbershops. The client is opening a new male hairdressers, or barbershop, here in the UK.


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Nice to spend a few hours on a Friday afternoon playing around with some personal design projects. Felt like doing something Helvetica and typographic again. Oh my, what a surprise.


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As with the Hannibale Lecter Portrait, Elvis was copied from a photograph. In fact, in this case, it was taken from a Best of Elvis compilation double album. Boy, I loved listening to this album when I was in my teen’s, rock on.


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A relatively simple brief for this logo project. Right from the beginning I was able to get a handle on what the client wanted pretty instinctively. The logo is for a website, specializing in minimal Jooomla templates, so the ‘minimal’ bit was a pretty good clue. It was one of those jobs where the client could of not given me any brief at all, but just pointed me to some previous site designs and said “go for it.”


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After the release of the Thank F**k For Helvetica-Max Mieding Typography Poster yesterday, here is part 2, a tribute to the man actually behind the idea of Helvetica. The first poster a tribute to the man mostly responsible for the crafting of the letterforms for Helvetica.


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So many personal celebratory typographic posters out there for Helvetica, felt the need to create my own celebratory poster, with my own words of wisdom. With a specific mention to Max Miedinger.


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Hannibal Lecture. This was copied from a poster and I would just get my pad, lay down on my bed with the original propped up against the wall and start sketching. Not the ideal bodily position I’m sure, but it worked for me. I did try desks, art tables, but the more natural laying down position seemed to be more helpful and comfortable.



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