portfolio & design blog of logo & identity designer, Graham Smith








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This is a continuation of an existing logo and brand identity redesign project for Abacus Insurance Brokers.


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Abacus Insurance Brokers is a current logo design project that involved a significant brand update. This is the first of a number of logo specification sheets for the various logo styles created for Abacus. This first sheet focuses on version …


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This is my latest project and is quickly becoming a favourite. Need to stress these are the first round of preliminarily ideas to be thrashed out so it is most assuredly early-days. There is, however, always a chance that the final design …


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The Pure Storage Logo Applied. Today is when I can also show for the time time how the Pure Storage logo has been applied across their Flash arrays.


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The dear people at ColourLovers had put my Tucando logo design along with the colour palette on the home page under the Trends section.


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After posting the Vintage VW Logo Spec Sheet I can present a reasonably faithful recreation of the Vintage VW Logo Specification Sheet.


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This is a partially complete 4 page logo and identity guideline template for download.


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The Pure Storage story has been one of pride and patience. The logo is one that I have been particularly proud of but have not been able to fully exhibit it due to Pure Storage being in stealth mode.


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Fashion identity design for “mark by design”. Process post to follow.


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Logo design for Frictn. Full logo process coming soon. For the type fans the logo type is a tweaked version of Helvetica.  


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Came across a post on a Tumblr blog, apartness, that fronted a literary classic. The book in question is called “Never Kill A Client” by Brett Halliday, and first published by Dell in 1963.


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Due to quite a bit of interest in the previous version of this poster I felt it was about time to refresh it a little–not to mention address the minor issue of the incorrect apostrophe.


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At the time of designing the logo for Feedly I had no idea that it may eventually be animated, yet seeing it unfold at the beginning of this video has left me with quite a smile on my face.


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A few weeks ago there was in interesting post doing the rounds on minimal style business cards. This post shows you my own version.


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This logo process post is for And We Succeed Consultancy, business and management consultancy running within the NHS sector. A


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I have been meaning to play around with Prevue for some weeks, so this morning I finally poked and prodded around the site.



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