The Logo Clinic is where you can walk in with a logo design you need some help with – walk out with a fresh perspective. All for free, no private logo insurance plan needed.

Disclaimer This of course is not an official apology and this photo is NOT from the BP Horizon oil disaster, but it could be. The look of despair, it really hits home.

So far, over 5 pages of logo redesigns for the Greenpeace logo redesign competition, some nice idea’s in this Flickr set. With such tag lines as ‘Broken Promises’, ‘British Poisen’, ‘Bloody Planet’, ‘Biological Pathogen’, ‘Big Profits’, ‘Below Pride’, ‘Beyond Pollution’, & ‘Bad People’ the Real BP, will have some challenge to shed all these negative associations.

Just a head’s up about a great article over at Jon Tan’s website called Reversed Logotype. Explaining the practical problems that can surface when designing with mono type.

In my previous Logo Design Tips post, in the introduction, I touched on the likley issues with comparing your designs to those displayed in the many logo design galleries on the net.

I think this point is worthy of some further reflection as I feel it can be quite disheartning for newer logo designers to get motivated when faced with these other ideas and designs. These sites, as well as inspiring, can also uninspire and create a lack of self confidence, myself included. To the degree that I actually don’t often visit these sites too often.

There are whisperings that the days are numbered for static identities and logo designs. Apparently, according to some, dynamic brand identities are here to kill logo designs. I say no.

Congratulations to David Arneil @handa_darneil for winning this rare and exclusive logo marksdesign book from Penagram.

Since my initial views and thoughts on the Waterstones rebranding, a few interesting comments appeared. One in particular caught me eye, this is not meant to ridicule or make fun of this comment, it’s more to comment on this particular line of thought.

The London Google team showing us exactly what they do at work, creating a stunning photomosaic of the Google logo, based on the new Google logo design, launched around the 6th May. Made out of 884 individually printed 4×6 photographs of people, places and things around the U.K.

Waterstone’s redesigns it’s brand identity. My initial reaction is ‘Oh dear.’ This was my reaction when seeing it last night, and it’s till my reaction this morning. If anything, I feel more ‘Oh dear, oh dear.’ East to criticize without knowing the real reasons why Waterstone’s felt a rebrand was required, I am sure they had very good reasons. I would like to know what these reasons are, but in the absence of these reasons, I am basing it on my view as both a designer and a regular Waterstone’s customer.

A few words on why a company should be aware that brand identities do need to be updated and refreshed over time.

Here is a practical and handy list of the best logo design tips and advice collected over my years working in graphic design. They have served me well, I hope they work for you as well.

When you think of ‘swoosh’ what comes first? Nike or Newport Cigarettes? I should add that for the purposes of comparison, I have rotated the Newport logo 180 degrees, but in it’s own environment it is the other way up. …

Came across this cute Letterpress documentary video via Google whilst searching for ‘all things’ letterpress for a client of mine. We are looking at this or embossing for her logo design, although I can’t rightly decide what will be the best route.

This article explains my apparent vagueness on logo design pricing, providing a little insight into how I structure my pricing. It’s far from random.

imjustcreative-logo-design

This is Part 14 of the Logo Design Round-Up series. This ongoing series showcases a collection of logos and brand marks, self submitted by a bunch of freelance designers and creative folk in many creative areas. These designers use the logos to sell, promote, brand and market their various skills.