Category Selection

Pretty sure we have all experienced a non paying client at least once in our careers, some more than others. Here is a neat idea to try to get your money.

With the fantabulous success of the Unevolved Brands project, I thought it would be neat to take a look at various well known brand icons, opposed to brand identities.

Here are the winners from the previous LogoDesignLove book giveaway.

What started as just a few odd logos in my first post on these Unevolved Brands ended up being a daily maintained project with it’s own Tumblr website and Flickr set.

Sometimes I get asked to consult on logo design work. I used to do this for free, but now charge for time and experience. Here are a few pointers.

Part 2 of a few logo design examples showing that when famous brand identities are simplified to simple circles, many are still recognisable.

The ideas you see here are not one I would suggest ‘putting’ forward as a serious GAP logo alternative, it’s just what I would do to improve the ‘new’ concept by Laird+Partners.

During the writing of my GAP post yesterday, I came across the original 1972 Gap logo design (service mark), then ‘The Gap’.

If GAP have planned this as some sort of cunning marketing scheme, so far so good. Although one has to wonder ‘why’ they feel it’s necessary to create such a backlash over the new identity.

A few examples showing that when famous brand identities are simplified to simple circles, that they are still recognisable.

Are you given time to really wiggle your way into your clients head, time to fully comprehend what they are about and to whom they want to be worshiped and adored by [Insert Apple] by?

After the success of the previous LogoDesignLove giveaway, I have another 3 copies up for grabs. This is David Airey’s excellent logo design book, Logo Design Love

Interesting Venn Diagram on things to avoid in your branding. Found on David Briers website and portfolio.

Short and sweet selection of logo and identity guidelines from the 1976 Montreal Olympic games, conveniently provided by AileOne on Flickr

If your client has existing customer feedback and testimonials, consider adding this as a section in your logo design brief form.

Further to previous post on Horrible Logos – ‘Drawing bad logos for beer money’, I can proudly present both the ImJustCreative horrible logo and also Roger Byrnes horrible logo.