portfolio & design blog of logo & identity designer, Graham Smith








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Due to quite a bit of interest in the previous version of this poster I felt it was about time to refresh it a little–not to mention address the minor issue of the incorrect apostrophe.


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At the time of designing the logo for Feedly I had no idea that it may eventually be animated, yet seeing it unfold at the beginning of this video has left me with quite a smile on my face.


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A few weeks ago there was in interesting post doing the rounds on minimal style business cards. This post shows you my own version.


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I can’t imagine how challenging this must be for Hussein Alazaat; translating international brands into the Arabic equivalent whilst retaining the overall feel of the original typographic style.


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Have had a few requests to transplant my existing logo design client questionnaire into a post so here we are; the full set of questions available to you to use and modify as you see fit.


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About a month ago Jolie O’Dell sprang on me a sort of interview request for a new post on logo design for Mashable.


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This logo process post is for And We Succeed Consultancy, business and management consultancy running within the NHS sector. A


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Given I have only seriously been freelancing since January 2010, it was quite a shock when in the early part of 2010 and within a four month period I was approached by three publishers to author a book on logo design.


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Excellent post by Christian Annyas where he compares a number of logo designs by the legendary Saul Bass with the new and updated versions of today.


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Having a few drinks can often free the mind to allow more creative and unhindered creative thinking.


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I guess that would be Helvetica then; not the only reason I felt inclined to showcase some of Mark Brooks stylish brand work


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Can’t say I have ever noticed the Rolodex logo, probably because I have never used Rolodex and had no real reason to come into contact with it.


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I have been meaning to play around with Prevue for some weeks, so this morning I finally poked and prodded around the site.


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Concept Drawer is where I just preview some early stage concepts for new logo designs I am working on. Just a way to glimpse some of the early thoughts and designs that come up during a a typical project. Being a concept, …


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Just received a few copies of the ‘iheartlogos’ book and given that I am a caring sharing type of chap, I have decided to offer up two copies.


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Since doing the Logo Design Proposal Template and the Identity Guidelines Template , the next step was to work on a form of copyright transfer for my logo design, to give to new clients at project completion. This is that form.



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