portfolio & design blog of logo & identity designer, Graham Smith








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The rebranding of the Swiss Airlines brand logo and identity with a few thoughts from yours truly.


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The Pure Storage Logo Applied. Today is when I can also show for the time time how the Pure Storage logo has been applied across their Flash arrays.


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The Nike Swoosh logo is the stuff legends are borne from; how something so uninspiring, at the time, would become one of the world’s most successful brand logos.


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If you have ever been curious about adding a logo design to a QR code then Brian over at Hack-a-Day has written, “How to put your logo in a QR code”.


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The dear people at ColourLovers had put my Tucando logo design along with the colour palette on the home page under the Trends section.


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How about this as an alternative logo for the 2012 Olympics: created by Daniel Eatock.


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Utterly fascinated with this article on Mathematica, a certain software application by Wolfram which could aid logo design development;


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The meaning behind the Sony Vaio logo. I always find things like this super interesting. Came across this example on a Tumblr, but have re created the artwork. Update thanks to M Haidar for his comment reply. So if I …


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Fauxgo is a fun faux/fake/fictional logo Tumblr project by Tymn Armstrong.


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So this is not the official Olympics logo for London 2012, but still certainly beats the official one hands down in my books.


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Read about my intention to use Google hangouts to conduct a sort of logo design consultation service.


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Logo design for Frictn. Full logo process coming soon. For the type fans the logo type is a tweaked version of Helvetica.  


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This is an extraordinary collection of 9000 Television Channel Logos & Idents put together by Tanner Cotant off USTelevision.com


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Exciting times when another book on design comes out from Laurence King. This time a gorgeous looking book called Symbols has just been published and looks set to carry on where Logo finished off.


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Brand logos are the perfect target for various mash-ups and Barn Bocock has added a Star Wars flavour to these 8 brands.


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Logo is one of my most read and prized logo design books.



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