This is Part 13 of the Logo Design Round-Up series. This ongoing series showcases a collection of logos and brand marks, self submitted by a bunch of freelance designers and creative folk in many creative areas. These designers use the logos to sell, promote, brand and market their various skills.

Came across a good article on Church logos, by Ralf Bassfeld, a non-designer. It’s interesting to read an article on logo design from a non-designer and I was interested to read his on what is good and what is not so good. Church logos are frequently victim to overly used cliché symbols and icons, so finding original and fresh Church logo designs is always a treat.

Having read Smashing Magazine for a few years now, always wondering what it takes to get on that ‘contributors list’, well here I finally am. I just want to suck up the excitement of my first post on Smashing, because I am rather chuffed.

Reading a post on Monomoda recently called Resonance, compelled me to write a few of my own words about the art of trusting your ‘first’ ideas as the true ‘gut instinct and reaction’ to the logo design project in hand.

I strive to avoid cliche meanings in logo designs especially with a subject/business/company that is likely to have cliche’s in abundance. Some areas that fall into this trap, of the top of my head are : barber shops, dating sites, photographers etc.

The Wide Eye Optics logo design was the product of a ‘fluky’ approach, I don’t mind admitting. It started with the logomark, I was playing with concentric circles then all of a sudden I ‘saw’ a eye, yes, a wide eye. Then always thinking, as I do, it seemed a reasonable action to convert that particular idea into it’s own logo.

How NOT to Approach Me for Logo Design Work

A personal logo project playing with negative space in logo marks. This logo, in Helvetica of course, came about more by accident, so nothing overtly planned. Whilst playing with another client logo, and looking at quote marks, I saw this thunderbolt shape that appeared when you put two together.

I was humbled and delighted when Vitaly Friedman from Smashing Magazine approached me to come up with a new logo/badge for their new Smashing Network. Chalk another one up for the logo design porfolio.

Found Aeroportal, a rather tasty free font, via TypeGoodness. I have not seen this font before, yet it has been around for a few years. I have seen commercial variations of it, but when I realised it was also a free download with 3 weights, then this became even cooler. It’s ideal for logo designs, titles and certain size body text.

You are now aware that the Viper logo is Daffy Duck’s face upside-down. The power of the viral post… Within seconds of this being tweeted last night, Twitter retweets and such like went through the roof. It’s an interesting image of course, but one wonders if this is purely accidental or possibly a sort of ‘easter egg’.

Found this site a few weeks back, but only just recently started playing with it. Spectives collects RSS feeds and presents the data in a visual thumbnail way. So rather than bucket loads of text, it shows the main image of each RSS feed.

An interesting subject for a post me thinks. Time after time, us logo designers come up with 100′s of ideas in the process of satisfying each client. We amass these unused concepts and use them and modify them for future projects.This post is more of a question but also an answer. It’s hypothetical, but not. I am also curious to know what you would do in this following situation?

This post touches on a subject that pops up more then several times every week. A number of logo design quote requests I receive, usually end up with the client asking how much they should allocate for their budget. For this article, I am assuming we are talking about typical freelancers, working from home.

The Social Network Icon Pack from Rogie King (@RogieKing) over at Komodo Media has to be one of the sweetest collection of icons I have ever laid eyes on. Included in the pack are over 80 various icons in two sizes, 16 pixels and 32 pixels.

Logo In Process – Doug Landscaping. The ‘Logo in Process’ posts are just ideas at the start of a new logo and identity project. The design or designs you see here are likely to change or even stay the same. Who knows at this point.