April 20, 2011
I can’t imagine how challenging this must be for Hussein Alazaat; translating international brands into the Arabic equivalent whilst retaining the overall feel of the original typographic style.
I can only assume one would have a limited pool of brands to do this conversion to, one would imagine not every logo design could be effectively converted but maybe I will be proved wrong.
The DIESEL and Paul Smith brands are particularly striking.…Read More
April 13, 2011
[Updated and restructured as of 18/04/11] Have had a few requests to transplant my existing logo design client questionnaire into a post so here we are; the full set of questions available to you to use and modify as you see fit.
This is by no means an authoritative collection of questions, but it is a solid way to start off communications with a client, and helps you figure out the overall game plan.…Read More
April 8, 2011
The Full & Unedited Transcripts
About a month ago Jolie O’Dell sprang on me a sort of interview request for a new post on logo design for Mashable. It seems that Mashable journalists are required to work to impossibly tight deadlines which was generously reflected in the schedule passed onto me. :)
Given how much I tend to waffle when I write; the five questions posed by Jolie would require my ass to be shifted into high gear if I was to have any chances of meeting the deadline.…Read More
April 1, 2011
This logo process post is for And We Succeed Consultancy, business and management consultancy running within the NHS sector. Alison previously worked for the NHS Institute; “The NHS Institute transforms good ideas into workable solutions for an improving NHS.”
Buckle your seat’s as this is one epic logo process post.
This was massively unknown territory for me, consultancy within the NHS is somewhat of a speciality and is certainly not an area I have ever had to deal with before.…Read More
March 29, 2011
It’s no secret I enjoy writing on my website as well as sharing all I know with various tips and resources.
There are a fair few articles tucked away within my blog–I like to think have some pretty cool and useful things to share: templates to download, logo process articles, free fonts and my own thoughts and ramblings–and it would be safe to assume enough to write a small book.…Read More
March 24, 2011
Excellent post by Christian Annyas where he compares a number of logo designs by the legendary Saul Bass with the new and updated versions of today. When you read the specifics of each logo via Christian’s post, it’s only then you realise how long lasting Sauls work has/is, stretching to many decades for some.
Below are just a handful of designs I picked out from Christian’s post, head over to his website to see the rest.…Read More
March 22, 2011
You are struggling to find that one idea that will bring this logo project to a winning conclusion. Progress has been choppy, your nerves are frayed, and you no longer believe in your ability to deliver as well as having more abandoned sketches and concepts than you feel comfortable with.
This is all too common; I often find myself wondering if this is that job that will prove impossible to tame.…Read More
March 21, 2011
I guess that would be Helvetica then; not the only reason I felt inclined to showcase some of Mark Brooks stylish brand work, the selection of images below should get you neatly onto the same page as myself.
I like this whole identity partly because it does show how just a type mark logo in Helvetica can work with the bigger picture. They could have easily got away with just a relatively simple Helvetica word mark and left it at that: just look at the awesome presence of the retail bag shopping bag.…Read More
March 15, 2011
Can’t say I have ever noticed the Rolodex logo, probably because I have never used Rolodex and had no real reason to come into contact with it. So pretty sure this is old news to most of you, but it’s new to me.
Rolodex is a relatively prominent brand product, but if you had asked me just two days ago to recall what the Rolodex logo looked like, I would have quickly drawn a blank.…Read More
March 9, 2011
I have been meaning to play around with Prevue for some weeks, so this morning I finally poked and prodded around the site.
First impressions are pretty positive. There are three main areas of interest: your online portfolio for starters, a place to seek and gather feedback from clients or friends and finally, a stream of your most recent Dribbble entries.
I have started to add most recent logo designs to: Logo Portfolio Project and Client Project Feedback for early logo concepts and ideas that need comments and feedback, but there are space limitations.…Read More