You've strategically hit the battle platform and logo & icon design portfolio & design blog of UK based logo design pioneer, and gun-for-hire, —the original Logo Smith since '86.

you've strategically hit upon the logo & icon portfolio and blog of UK logo designer Smith — the original Logo Smith since '86.



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This is just a sneak peek of a logo and identity design I recently completed for a ladies lingerie/underwear/undergarments company, ‘Unholy’. The Sneak Peek is to provide an initial view of the logo images and is linked to my portfolio. An in-depth ‘logo design process’ post will be done in time brief and to the point information on that design. It will be linked to the images currently existing in my portfolio.

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“I’d like to ask if there’s a noticeable benefit to updating a wide range of sites for you. Would love to know if “expanding your reach” through the use of many portfolios as opposed to a few has truly lead to worthwhile client relationships.” That was a question posed to me in a comment on a earlier post titled 22+ Creative online portfolio sites and felt it warranted a small answer.

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Flelix Stockwell is a legend. He is renowned for his icon drawing skills, identity design and illustration. He was featured in the last edition of LogoLounge, a showcase of his icon work for the New York Times iPhone application GUI (this link will take you to his post about the process involved with creating the NYTimes GUI).

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This is just a sneek peek of a logo and identity design I recently completed for a wedding photography studio, ‘Illumina’. The Sneek Peek is to provide an initial view of the logo images and is linked to my portfolio. An in-depth ‘logo design process’ post will be done in time brief and to the point information on that design. It will be linked to the images currently existing in my portfolio.

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The following is a healthy collection of 21 online portfolio websites and applications. Some are free and some are paid. We have the usual suspects in this collection and I also some lesser known portfolio solutions, at least to me anyway. I spent some time trying to discover alternatives to sites like Behance and Deviant Art to provide a wider audience reach for your work.

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This is just a sneek peek of a logo and identity design I have finished for a self initiated project called, OptoLoop. The Sneek Peek is to provide an initial view of the logo images. An in-depth ‘logo design process’ post will be done in time brief and to the point information on that design. It will be linked to the images currently existing in my portfolio.

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This is based on my initial first impressions of the Comcast rebrand. I have not done any educational or rational research to the reasons Xfinity has been chosen. Comcast has rebranded its cable TV, internet and phone services as Xfinity TV, Xfinity Internet and Xfinity Voice.

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During the briefing process with a client, the subject of speech bubbles surfaced, namely they wanted one as an integral part of the logo design. In their case, the concept was quite warranted, but I still felt burdend by the cliché and overuse of speech and thought bubbles in logos. Interestingly enough, after provided them with a basic logo concept, that included the speech bubble, they sent me a link to this post entitled. Die Speech Bubble Logo, Die.

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This the third in a series of ‘to the point’ posts where I focus on one aspect of logo design offering ideas, things to consider and implement. The idea of these posts is to keep waffle down to a minimum, just focus on the essentials of improving your logo and identity design process.

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Logorama Trailer – A movie based entirely around logo characters, logo buildings and pretty much logo everything else. There is a detailed post over at BoingBoing which is worth a read.

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Seems the LogoLounge range of books are the staple diet of any designer interested in logo design. I still carry the small pocket sized volumes around with me when I think I might end up in a coffee shop somewhere, a quick flick through for inspiration whilst sipping a coffee. Having all previous volumes of the LogoLoung series, I am in eager expectation of Vol 6.

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The two most prolific fonts, side by side. I have nothing further to say on this subject…

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Harbor Originals is a result of a unused client idea. The logomark received some favourable feedback when I posted the initial idea for a previous client on Facebook. Although in this case, the client felt it inappropriate for her target market, she did mention it would be more than suitable for someone else in a different geographical area.

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It’s no shocker that more and more people are feeling the financial squeeze, being a freelancer, with no real steady and reliable income, just sets you up for endless financial stress. I have recently talked openly about several logo design projects where the clients have failed to settle the outstanding balance. Leaving me considerably short changed and generally very pissed off.

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Just some silliness on my behalf. Some of these self promotional ‘posters’ or ‘waste of space’ designs have been around a short while, but the snow one is a new one just out today. It’s just a fun way to mock myself yet keep the basic message of what I do right there in your face. There is NO shame. NO shame whatsoever.

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In rare moments of clarity, the odd thought pops into being. Nothing ground breaking, often consisting of nothing but common sense and reason. As well as the former and latter, they act as a timely reminder to myself and those I may work with.