June 12, 2012
Apple to Twitter: “Cool new logo guys, could use some text.” d35lb3dl296zwu.cloudfront.net/uploads/photo/…
— Sebastiaan de With (@sdw) June 11, 2012
This is one of the challenges going wordless poses when choosing to dump the all important brand name—at least Apple used the new Twitter bird logo.…Read More
June 11, 2012
Trialing some new logo design concepts for a new project by the name of ByNorthWest—International Logistics.
Conscious that if one considers conveying direction in a logo then it’s always good practice to point forward, and not backward. We tend to pick up on visual clues like this, so anything pointing backwards has some instant issues to content with in terms of perception.
With the quite specific, and literal brand name of ByNorthWest, at least with this particular geo-compass idea, and in order to keep things realistic, the logo mark really ought to point the way of North West?…Read More
May 22, 2012
I love this story, by former Apple employee Joe Moreno, concerning the Apple’s iconic upside down logo on older laptop lids.
Many many years ago it would have been normal for a: passer by, admirer, stalker to have seen Apple’s logo upside down on the lid of my open Apple Macintosh PowerBook G3 laptop (see gorgeous photographs by Flickr user Damian Ward.)
I’m proud to state, here fore the record, that I liked seeing the Apple logo the right way up as I fondled my pride and joy.…Read More
April 16, 2012
Utterly thrilled to be able to show you a glimpse of how my logo for ADXPRS will probably end up looking when translated to Arabic. All credit for this Arabic logo translation goes to Karim Abboud—Design Consultant from Syria.
This translation was always part of the project and so we arranged, for fairly obvious reasons I hope, for an experienced Arabic typographer to handle the translation of the ADXPRS logo from English to Arabic.…Read More
April 3, 2012
Something that pops up many times during initial consultations with new clients’ is the question, “Do I need to keep .com in my logo?” I can’t possibly give a definitive answer to this as it ultimately depends on certain particulars, but I can give you a few things to consider that help me decide what is the best route.
A while back, when the internet was kicking off, it was common practice to shove your TLD: .com, co.uk, .net after every brand name so that it became easy for people to acknowledge that a particular company had a web presence.…Read More