A few words on why a company should be aware that brand identities do need to be updated and refreshed over time.

Here is a practical and handy list of the best logo design tips and advice collected over my years working in graphic design. They have served me well, I hope they work for you as well.

When you think of ‘swoosh’ what comes first? Nike or Newport Cigarettes? I should add that for the purposes of comparison, I have rotated the Newport logo 180 degrees, but in it’s own environment it is the other way up. Everyone likes a bit of potential plagiarism from time-to-time. This is not new news by… Read More →

Came across this cute Letterpress documentary video via Google whilst searching for ‘all things’ letterpress for a client of mine. We are looking at this or embossing for her logo design, although I can’t rightly decide what will be the best route.

This article explains my apparent vagueness on logo design pricing, providing a little insight into how I structure my pricing. It’s far from random.

imjustcreative-logo-design

This is Part 14 of the Logo Design Round-Up series. This ongoing series showcases a collection of logos and brand marks, self submitted by a bunch of freelance designers and creative folk in many creative areas. These designers use the logos to sell, promote, brand and market their various skills.

A beautiful photograph of part of the Apple logo showing portions of it’s construction, apparently not just a pretty apple. This photograph taken from Apple’s corporate identity guide, 1989.

The Love Ampersand logo was the result of a few hours of procrastinating one Saturday morning. I had plenty of ‘proper work’ to be getting on with, but drifted towards ‘playing’ instead. Something I am racked with guilt over.

This is a sweet opportunity to own the original limited edition version of Pentagram ‘Marks’. It is now quite a rare book, hard to find a new and sealed copy for a reasonable price. Expect to pay around £150 for a copy of ‘Marks’ on Amazon.

In the process of creating logo designs, this freelancer invariably ends up with a surplus of ideas, unused & unwanted. Some have potential to be solid logomarks in their own right, assuming you can re-engineer the name and make certain tweaks to the overall design.

Is it possible to make a viable career as a freelance logo designer? If not a career, how about a period of just earning enough to pay the bills and mortgage or rent? Or if you are living at home, having shit loads of money to go out and buy designer type things, like two new Apple Mac Pro and 30″ Cinema Displays?

My Twitter feed this morning was lighting up with a post from @Issue on the ‘UK Space Agency Logo Controversy’. You get the usual commentators instantly assuming that the latter copied the former. Without any information to base this criticism, they go ahead and slam whatever logo and designer is in their sites.

And there we have it, or don’t. Doobybrain experienced a fleeting redesign of the Google homepage and more importantly for me, a cleaned up Google logo. The drop shadow and bevel effects are still there but considerably less obvious. Still would have liked to have seen a completely flat version minus drop shadow and any bevel effects.

From TutToaster, an excellent round-up of some of the juiciest brand identity guidelines. These typically go way past a logo design, this is the holy grail of brand identity design and will usually require considerable investment from the client to obtain. They provide global consistency for larger and more prestigious brands. If you are a… Read More →

This is not a full logo process post as this particular logo design was born whilst working on a previous logo project ’52 Keys’. I’ll just run through the thinking that got me from one logo design to doing something different.

I get a number of logo requests asking me to work for free each week. some are just a few words, maybe the odd sentence. Some however are a little more detailed, such as the above.