You've strategically hit the battle platform and logo & icon design portfolio & design blog of UK based logo design pioneer, and gun-for-hire, —the original Logo Smith since '86.

you've strategically hit upon the logo & icon portfolio and blog of UK logo designer Smith — the original Logo Smith since '86.



Category Selection



Top ↑

New York City Transit Authority Graphics Standards Manual There are a few real world establishments that can claim to have the endearing longevity that the brand identity for the New York City Transit Authority has had and continues to experience. Designed by Massimo Vignelli of Unimark International, in New York in 1970, the New York City Transit Authority’s… Read More →

Top ↑

As designers we certainly have a healthy supply of places to draw logo design inspiration from, but it’s always intesting to see new takes on web site inspiration format. Niice simply collects logo designs and other graphic design imagery from: Dribbble, Behance and Designspiration and free flows them into a  flexible grid for instant consumption. Key… Read More →

Top ↑

Been a while since I have been able to post anything of note on my main website blog due to being incredibly busy with some hefty client logo projects over the last few months. One of these logo design projects is for NAA: Network Architect Associates, which is almost complete. We are just finalising smaller… Read More →

Top ↑

The question I’m most asked? “How much will it cost me for you to design me a logo?”, and that’s often bluntly asked in the first line of a one line only email. Sometimes I do get people calling me up for a chat which ends up them asking me how much I charge for… Read More →

Top ↑

Been meaning to post this for some time after seeing it in FastCoDesign. A little hard for me to actually understand specifically what is going on here with these designs as I have never watched Game of Thrones. That aside, the creative work for each of these sigil’s utterly astounds me no end. I just keep ending up keep… Read More →

Top ↑

8 Page Logo Specification Book Template for Download Along with my other logo guidelines and specification templates available to you, I now have added this 8 page logo sheet and style guide as a downloadable template. The ‘grape’ logo is a current project I am working on, and so these guidelines have been designed specifically for the client. It’s… Read More →

Top ↑

I don’t often share my sketches: I feel that within the sketches are possible other ideas for new projects, and it can sometimes seem a little trusting to bear your creative soul in such a way as to just asking to be ripped off. Guess I’m not feeling so cynical today. However: all images are… Read More →

Top ↑

Seeing this reminds me I need to get my finger out and do something equally spectacular for my portfolio. As not real as this American Airlines might be, there is something undeniably easthetically comforting about this Experimental ID for American Airlines by Anna Koveses. The colour palette, the typography, the presentation of the identity in context to… Read More →

Top ↑

There have been some great logo books coming out of late, such as: Logotype, which is currently on pre-order over on Amazon, so always nice to see more logo books promised on the horizon. Logo R.I.P. (Fully Revised + Updated, 2012) looks like a great book to add to you logo book collection. There are some real… Read More →

Top ↑

Some logos, NASA’s included, should never have been retired. Some logos, NASA’s included, were designed with such skill that they could have gone on and on and on and on. I am still in awe over this version of the NASA logotype, and I always will be. There are some other NASA logo posts elsewhere… Read More →

Top ↑

After having my PedalWorks logo ripped off over on Freelancer, I now see that Logo Design Avenue also like my logos and have ripped off my Tucando logo! It’s not identical, but close enough for me to want to investigate further. Being ‘potetically’ ripped off twice in one week is good going, so thanks to Gert van… Read More →

Top ↑

Time to call out Ph0t0sh0pguy over on Freelancer.com for taking my PedalWorks logo, putting it in their own portfolio to pass of as their own work: simply calling it “work16″ as I guess calling it Pedalworks would be too obvious. I’m particularly enthralled with this paragraph on their bio: “We are a branding, intellectual property and internet consultancy company that create… Read More →

Top ↑

Always really great to get client updates on the progress of logo and identity work you have done for them. Really chuffed to see the ADXPRS logo, that I designed recently, has started to make it’s way into their new ADXPRS offices, and that partition with the logo on sure looks mighty impressive, even if I… Read More →

Top ↑

If there is one logo design book you need to earmark, right about now, it would be Logotype by Michael Evamy and published by Laurence King. Michael authored, what I consider to be, the best logo book out there: Logo, so I think he knows a thing or to about putting together a successful logo design book. Amazon: Logotype is the… Read More →

Top ↑

The Making of the Rio 2016 Olympic Logo is as enlightening look at the immense level of thought, preperation, depth, passion, research that went into the development of the Rio 2016 logo. On first glance you might just see 3 people holding hands, but it’s not until you actually allow yourself to understand the culture,… Read More →

Top ↑

Victoria: She’s changing everything… London Victoria’s visually stunning new brand identity, designed by SomeOne, is a complete masterpiece. Fell in love with it since setting my eyes on her, for the first time, on Brand New. It takes skill and a masterful eye to get such a vibrant combination of colours, especially colours that will… Read More →