you've strategically hit the battle platform of the logo & icon design portfolio & design blog of UK based logo designer (gun-for-hire) —the original Logo Smith since '86.

you've strategically hit upon the logo & icon portfolio and blog of UK logo designer Smith — the original Logo Smith since '86.



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Utterly thrilled to be able to show you a glimpse of how my logo for ADXPRS will end up looking when translated to Arabic. Translated by Karim Abboud.

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Something that pops up many times during initial consultations with new clients’ is the question, “Do I need to keep .com in my logo?”

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Finding some stellar links over on Stellar.io with this revised BlackBerry logo being one of them by Robert Padbury,

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Anonymous Conceptual Branding by Mads Jakob Poulsen—who incidentally also redesigned Belkin’s new brand identity—is some clever and cheeky designing type identity stuff.

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City Maps have updated their socially aware maps with brand logos representing each business location. It’s a remarkable thing to look at.

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I can’t get my head around the John Lewis Creative Collective logo. On one hand I marvel at the combination of C+D whilst on the other hand I almost have to stop my brain from blowing up

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Updated my logo portfolio with this little gem. For the moment my client has requested that I don’t use the brand name, but what I can show is the logo mark in all its glory.

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I absolutely love this style of logo design used for the Argentina Football World Cup 1978: simple, clean, strong, bold and Helvetica.

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During the research phase for T-Shirt Express logo redesign project I came across this marvelous logo design for Freight Baggage.

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Not being at all familiar with the National Organization for Women I had to assume that the above logo observation was a bit of a “spoof”. Seemingly this observation has been around for some time, but having just seen it …

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Rebrand ahoy… AP (Associated Press) have announced their new logo which replaces the AP logo of 30 years long standing.

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Designed by Bobby Soloman

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I really did resist all weekend, but I just couldn’t resist. I promise this will be my list post about the Windows 8 logo…

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  Post Update: 19th February 2012 Now that the official statement on the Windows 8 logo published by Pentagram the perspective issue that I pointed out in the post below is now a mute issue. It also appears that the …

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I’m ashamed to say I am quite a fan of the various Derp meme’s so when I saw the Android “Derp” logo from Derper.com I just giggled like a girl

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Quite often we hear how Apple will make a move against some company for possible infringement against it’s numerous and heavily protected trademarks