April 9, 2014
Client: Puritone Records
Categories: Vintage, Logomark, Emblem, Badge, Logotype
Note: This entire post is taken word-for-word from my Logo Portfolio.
A previous client of mine, Pure Storage, approached me to design a reto-cool logo that would be used to brand a fun side project of theirs, called: Puritone Records.
This was one of the quickest turnaround logo design I have done, and especially one for such an important client as Pure Storage.…Read More
March 23, 2014
I just felt the urge to share this quick image that showed the very first digital mock-ups, of what was to become, the MoleseyCo Clothing brand logo mascot, emblem and overall brand icon. One has to start somewhere, and it’s usually a bloody awful start at that. I can laugh about it now, barely.…Read More
February 8, 2014
Nothing like a blank-slate when tasked with designing some custom lettering for a new logotype. Far from what will be the final design, but I just wanted to sneak out a few preliminary sketches that I have been working on.
This version here must be sheet 20, or something close, but none of the earlier iterations were ‘a waste of time’, as each new blank sheet of paper allows you to really explore a wide gamut of ideas, some promising some purposely crazy.…Read More
January 30, 2014
The ‘X’ logomark sort of came about through some abstract sketching, trying to find some ‘hook’ within the brand name that could be used with a logomark. Often one looks at the initial when forming a logomark around the name, but after looking at various ‘L’ options it was apparent it would not really work.
I ended up looking at the ‘x’ as the ‘hook’ to base a logomark from, but given x’s in general are somewhat common, it needed to hold it’s own and actually create a statement in itself, rather than just an initial/letter for the sake of it.…Read More
January 23, 2014
The Skiplex logo (logotype: just the logo wording) was customised from two commercial fonts, with emphasis on creating a contrast between ski & plex, but not so much to create a distraction.
The construction and foundations of each part of each letter was looked at in detail, to create continuity with the whole notion of the downhill/slope movement which is fundamental to the Skiplex experience.…Read More