The Logo Smith - Freelance Logo Designer For Hire


Currently browsing: Logo Process

March 23, 2014

MoleseyCo Logo Evolution-The Less than Perfect Side to a Logo Designs Development

MoleseyCo-Logo-Mascot-Evolution1

MoleseyCo Logo Evolution-The Less than Perfect Side to a Logo Designs Development

I just felt the urge to share this quick image that showed the very first digital mock-ups, of what was to become, the MoleseyCo Clothing brand logo mascot, emblem and overall brand icon. One has to start somewhere, and it’s usually a bloody awful start at that. I can laugh about it now, barely.

Read More

July 18, 2013

TheAutoNetwork Logo Deconstructed

TheAutoNetwork-Logo-Desconstructed Designed by the Logo Smith

The lines, arrows, circles in the logo above, for TheAutoNetwork, show important areas of balance, vertical and horizontal alignment, as well as intersections of key areas of the logo.

Where ever possible, and if it’s not to the detriment of the logo designs aesthetics, I will design in all these various alignments and intersections in order to bring harmony and interconnectedness within the logo.

The circles show key areas of vertical, diagonal and horizontal intersections and alignments, the vertical arrows generally show where space is ‘equally halved’ once then twice, usually relating to type baselines, ascenders and/or descenders in relation to the contained logomark.…

Read More

June 22, 2013

ADXPRS Logo Design Deconstructed

ADXPRS Logo Desconstructed-Designed by The Logo Smith

All these lines, circles and intersecting guides, for my ADXPRS logo design, are very much relevant, and not just trying to look impressive. :-) Maybe I’m a little OCD about how I like things to align, match and such, but gives me a sense of having achieved a small part of ‘perfection’.

Construction of a logo needn’t be so rigid, but some logos definitely look better when the smallest of alignments are made to work.…

Read More

March 23, 2012

My Latest Logo Shenanigans With Helvetica

adxprs logo design by imjustcreative

Ongoing logo and identity design for ADXPRS (Advertising & Design Express Production System) based in Dubai, United Arab Emirates.

Just a quick run through on what the logo mark represents. The essence of ADXPRS is that it is an online publishing system for companies to manage aspects of their own marketing and advertising in a friendly and intuitive online environment.

Arabic Translation

There will be an Arabic version of the wording which I am currently working on which was one of the main considerations with the design.…

Read More