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Real Estate Agents Logo Design for Photographer: Work in Process

Real Estate Agent Logo Design for Photographer

Real-Estate-Agent-Logo-Design for photographer

Real Estate Agents Logo Design idea for photographer of properties for real estate agents. Designed by UK freelance logo designer, The Logo Smith (UK Freelance Logo Designer).

It was initially quite a challenge to try and develop a logo design idea that wasn't just about: branding a photographers, but equally not focusing too much on the branding becoming too much about real estate agents, and their properties for sale.

 

Real Estate Agent Logo Design for Photographer

Real Estate Agents Logo Design

It took some time, quite a lot of sketches and doodles, before I found a lovely little angle with this simple house shape, that also mimics a camera with the lens, and the shutter doubling as a chimney.

Proved to be quite tricky to then find the balance between it looking like a building and a camera, but neither too much of one or the other.

I genuinely feel this latest update of the Real Estate Agents Logo Design is pretty darn close to what I have been envisaging.

It's not complete, but it's close. Am very happy so far, and can't wait to include this in my Logo Design Portfolio, and Monomarks page.

 

Real Estate Agent Photographer Logo Design

 

Real Estate Agent Photography Logo Design

 

Are You are a Real Estate Agent Looking for a Freelance Graphic and Logo Designer?

If you are a real estate agent looking for a freelance logo designer in the UK, for a new logo design for a new business, or are looking to update/refresh your current business brand logo, then I'd love to Contact The Logo Smith.

Don't forget: you can look at my extensive logo and brand identity portfolio designs here: Logo Design Portfolio, and Monomarks page.

Alternatively, if you know what you are looking for, then you can take a look at my Logo Design Brief, and maybe fill that in so we can get started.

Please call/text me on: 07816 527462, or email: [email protected] for more information on how I can help you with your graphic design, and logo design requirements.


Armonico Consort AC Academy Website

Really REALLY excited to be working with Arminico Consort: rebranding their London youth music and choir school: AC Academy

AC Academy believes that every child in this country should be entitled to a first-class music education.

AC Academy runs a diverse range of music and arts education projects across the UK, working both inside and out of schools to reach 15,000 children per year.

AC Academy believes that through the work AC Academy do we offer children HOPE, HAPPINESS and EXCELLENCE, developing excellent singing and musical skills. Through our charitable status we appeal for funding to allow as much of what we do for children across the UK as free or as heavily subsidised as possible.

The AC Academy choirs that we run, create and continually develop are not auditioned. Music not only develops confidence and builds self-esteem; it has also been proven to aid concentration and behaviour.

Arminico Consort approached me a few weeks ago to see if I would consider doing this logo and brand identity redesign Pro bono with a super kind offer of partial payment.

To be perfectly honest, if you're going to do Pro bono, then you might as well do it properly, and completely for free. Doesn't feel at all right taking money from a Charity, even if offered.

The upside was that when I mentioned I'd not be happy taking any money, they countered with an offer of a half page advert for their next major concert with Russell Watson at the Symphony Hall, Birmingham: AC Academy Sing Symphony Hall  So that was a great outcome for both of us!

Here are a few photographs from last years event at the Royal Albert Hall:

AC Academy sing at the Royal Albert Hall

AC Academy sing at the Royal Albert Hall

AC Academy sing at the Royal Albert Hall

http://youtu.be/33vgpId4SPY

So here I am, frantically working on some logo designs ready to be screen-printed on 1000's of children's t-shirts for the AC Academy Sing Symphony Hall (which you can see how it looks from last years Royal Albert Hall performance, also with Russell Watson).

This relationship [with the Royal Albert Hall] culminated in a gala concert featuring 1300 children at the venue on 10 March, 2013. Russell Watson appeared alongside AC Academy singers from across the UK in the spectacular 'Around the World in 18 Tunes'. Watch highlights of this epic venture above, or on Youtube.

AC Academy Logo Design Concept

One of the early logo design concepts

Here's a little early taster of one of the very early logo design concepts for AC Academy. Due to cost, the white t-shirts are printed in greyscale, so the logo has to work well in full-colour, black/white, and greyscale, and be suitably bold and clean enough to be seen, and recognised, at some distance (as you can see from the photographs above).

The major challenge is attempting to visualise the idea of children and young adults singing as a group, whilst conveying the high quality and prestigious nature of the teaching and experience that the AC Academy provides children all over England.

To make things a little harder, there is no mention of what AC Academy is/does in the brand name, and tag-line, so in this case, the visual HAD to convey some connection to groups of children singing, whilst trying to avoid the usual cliches, stereotypes, and clip-art style illustration. Oh, and to also try and connect with the three word tag-line: hope, happiness, and excellence.

I think I have touched on hope and happiness through the colours, the jaunty angle of the heads, the open singing mouth, as well as each head being slightly bigger, smaller and different. The relatively clean and smart font choice helps to add the excellence aspect. Abstract meets stylish.

For the Font Watchers, I used Zona Pro ExtraBold for ac academy and Serifa Roman for the tag-line: hope, happiness and excellence.

AC-Academy Logo design Early Stage Concept

AC-Academy Logo design Early Stage Concept



MoleseyCo-Logo-Mascot-Evolution1

MoleseyCo Logo Evolution-The Less than Perfect Side to a Logo Designs Development

I just felt the urge to share this quick image that showed the very first digital mock-ups, of what was to become, the MoleseyCo Clothing brand logo mascot, emblem and overall brand icon. One has to start somewhere, and it's usually a bloody awful start at that. I can laugh about it now, barely.

You can see some of the final logo artwork sheets in my portfolio: MoleseyCo Clothing Brand Logo and Identity Design

Bear in mind, even this logo sheet shows only a small example of all the variations I would end up going through, until I reached the 'winning' design (bottom right). However, it is an accurate selection of the key milestones during this particular logos development, and it would be an understatement to say that this was a somewhat challenging design to perfect.

So Ok, not too hard to be able to say it was easy to eliminate the first two rows–of, well, whatever they are. From the 3rd row down it became harder to actually achieve the look, feel, and balance of: wild outdoors wolf, Alaskan Malamute, and a German Shepherd (actually modelled on my own Miss Charley), but also an animal mascot that had just that perfect mix of "we'll know it when we see it". Overall not to be too: quirky, unrealistic, wild, vicious, cute, friendly or even comical.

 

Wolf and Dog examples

It's only when you keep comparing various photographs of wild wolves (more furrowed and chiseled brow and forehead, shorter snout and much more neck scruff), against the domesticated dog, that you realise that on one hand, there are some very obvious differences, but on the other, it becomes quite a challenge to create this wolf/dog/dog hybrid, that was 'hopefully' neither one or the other (above: just a few of the images I used as reference, and loving the fantasy monster wolf, bottom right).

One of many challenging parts (bleow) of drawing this mascot was finding these magical balance between not being too realistically wolf-like, but had wolf-like subtleness to this wolf hybrid made-up dog mix. Things that caught me out with the various illustrations, that made it just that little too wolfy: too short a snout, overly deep and furrowed brows, stupidly long scary canines and way too hairy neck and throat.

 

Wolf Mascot Evolution IDeas

 

Also challenging, once I had managed to nail the overall outline shape, was to nail the: eyes, the teeth, tongue, and how much of a floppy ear it should have. Even though the eye made for a good focal point, I realised that 'no eye' would create a more natural silhouette look, we could leave the trademark cuteness to the one floppy ear, and hanging tongue.

Reason for the tongue was because it's usually after a dog has been running that the tongue flops out, and as MolseyCo is an outside activity clothing company, this was a good enough reason to add this little 'cute' feature.

In one version (below, 2nd one in) a somewhat creepy and evil looking eye, yet, the same evil eye, when slightly rotated (next one along), instantly looks way too cute. Add a monocle to evil eye, floppy ear and lopping tongue mascot, and you get a somewhat classy form of villainous mascot. But again, not really appropriate.

 

Screenshot 2014-03-24 09.03.18

Overall, I'm really very pleased with the end result, and it was certainly worth taking the time to work through all the various options and combinations, even though at times you feel like tearing your hair out.

But from beginning doodle, to end result :0)

MolseyCo Logo Evolution

MoleseyCo brand logo design by The Logo Smith




Skiplex logo deconstruction and guidelines

Skiplex Logo Design Deconstructed

The Skiplex logo (logotype: just the logo wording) was customised from two commercial fonts, with emphasis on creating a contrast between ski & plex, but not so much to create a distraction.

The construction and foundations of each part of each letter was looked at in detail, to create continuity with the whole notion of the downhill/slope movement which is fundamental to the Skiplex experience. Where possible, the ends of letters were angled, parts of the tops of letters like the k, i, p then the bottoms of the e and x align perfectly on this downward slope (indicated by the green guides), with intersections of elements (indicated by the pink circles).

The key design feature was the use of Negative Space (indicated by the grey shading) that flows through the logomark and carries on into the bottom of the S. This creates a gentle downwards slope, and leads nicely into the S.

This design feature is also applied to the ‘dot’ on the i, when the top of the k acts as the ‘ramp’ and flows into the negative space under the light blue dot (which mimics the light blue portion of the logomark) of the i.


TheAutoNetwork-Logo-Desconstructed Designed by the Logo Smith

The lines, arrows, circles in the logo above, for TheAutoNetwork, show important areas of balance, vertical and horizontal alignment, as well as intersections of key areas of the logo.

Where ever possible, and if it's not to the detriment of the logo designs aesthetics, I will design in all these various alignments and intersections in order to bring harmony and interconnectedness within the logo.

The circles show key areas of vertical, diagonal and horizontal intersections and alignments, the vertical arrows generally show where space is 'equally halved' once then twice, usually relating to type baselines, ascenders and/or descenders in relation to the contained logomark.

For example the 'a' in the circle has a middle point that aligns with the x-height of 'autonetwork', which half of the x-height is equal to half the width of the a's thickness, then half of that is equal to the bottom portion of the types' counters in letters such as the: a, u, o etc

 


ADXPRS Logo Desconstructed-Designed by The Logo Smith

All these lines, circles and intersecting guides, for my ADXPRS logo design, are very much relevant, and not just trying to look impressive. :-) Maybe I'm a little OCD about how I like things to align, match and such, but gives me a sense of having achieved a small part of 'perfection'.

Construction of a logo needn't be so rigid, but some logos definitely look better when the smallest of alignments are made to work.