April 9, 2014
Client: Puritone Records
Categories: Vintage, Logomark, Emblem, Badge, Logotype
Note: This entire post is taken word-for-word from my Logo Portfolio.
A previous client of mine, Pure Storage, approached me to design a reto-cool logo that would be used to brand a fun side project of theirs, called: Puritone Records.
This was one of the quickest turnaround logo design I have done, and especially one for such an important client as Pure Storage.…Read More
March 23, 2014
I just felt the urge to share this quick image that showed the very first digital mock-ups, of what was to become, the MoleseyCo Clothing brand logo mascot, emblem and overall brand icon. One has to start somewhere, and it’s usually a bloody awful start at that. I can laugh about it now, barely.…Read More
February 8, 2014
Nothing like a blank-slate when tasked with designing some custom lettering for a new logotype. Far from what will be the final design, but I just wanted to sneak out a few preliminary sketches that I have been working on.
This version here must be sheet 20, or something close, but none of the earlier iterations were ‘a waste of time’, as each new blank sheet of paper allows you to really explore a wide gamut of ideas, some promising some purposely crazy.…Read More
January 30, 2014
The ‘X’ logomark sort of came about through some abstract sketching, trying to find some ‘hook’ within the brand name that could be used with a logomark. Often one looks at the initial when forming a logomark around the name, but after looking at various ‘L’ options it was apparent it would not really work.
I ended up looking at the ‘x’ as the ‘hook’ to base a logomark from, but given x’s in general are somewhat common, it needed to hold it’s own and actually create a statement in itself, rather than just an initial/letter for the sake of it.…Read More
January 23, 2014
The Skiplex logo (logotype: just the logo wording) was customised from two commercial fonts, with emphasis on creating a contrast between ski & plex, but not so much to create a distraction.
The construction and foundations of each part of each letter was looked at in detail, to create continuity with the whole notion of the downhill/slope movement which is fundamental to the Skiplex experience.…Read More
July 18, 2013
The lines, arrows, circles in the logo above, for TheAutoNetwork, show important areas of balance, vertical and horizontal alignment, as well as intersections of key areas of the logo.
Where ever possible, and if it’s not to the detriment of the logo designs aesthetics, I will design in all these various alignments and intersections in order to bring harmony and interconnectedness within the logo.
The circles show key areas of vertical, diagonal and horizontal intersections and alignments, the vertical arrows generally show where space is ‘equally halved’ once then twice, usually relating to type baselines, ascenders and/or descenders in relation to the contained logomark.…Read More
June 22, 2013
All these lines, circles and intersecting guides, for my ADXPRS logo design, are very much relevant, and not just trying to look impressive. :-) Maybe I’m a little OCD about how I like things to align, match and such, but gives me a sense of having achieved a small part of ‘perfection’.
Construction of a logo needn’t be so rigid, but some logos definitely look better when the smallest of alignments are made to work.…Read More
February 7, 2013
Been a while since I have been able to post anything of note on my main website blog due to being incredibly busy with some hefty client logo projects over the last few months.
One of these logo design projects is for NAA: Network Architect Associates, which is almost complete. We are just finalising smaller details like: type size, spacing, proportions and brand colours, but the actual logo mark design itself is complete (below).…Read More
September 13, 2012
I don’t often share my sketches: I feel that within the sketches are possible other ideas for new projects, and it can sometimes seem a little trusting to bear your creative soul in such a way as to just asking to be ripped off. Guess I’m not feeling so cynical today. However: all images are Copyright of imjustcreative-Graham Smith 2012.
Currently working on a new logo project called Shark: a swimwear brand focusing on creating performance mens swim trunks for the aqua competitive.…Read More
March 23, 2012
Ongoing logo and identity design for ADXPRS (Advertising & Design Express Production System) based in Dubai, United Arab Emirates.
Just a quick run through on what the logo mark represents. The essence of ADXPRS is that it is an online publishing system for companies to manage aspects of their own marketing and advertising in a friendly and intuitive online environment.
There will be an Arabic version of the wording which I am currently working on which was one of the main considerations with the design.…Read More