portfolio & design blog of logo & identity designer, Graham Smith








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FedEx Brand Identity Quick Reference Guide is a nice little PDF covering the most basic of brand guideline advice for the FedEx range of logos.


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The following post provides useful imagery, information and resources on the CN logo designed by Allan Fleming.


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Anna Debenham points out over on 24Ways.org that many websites may require, or would benefit from, a detailed front-end style guide.


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For any one interested in the Evernote logo and brand as well as maybe working on similar logo and icon projects then this is a must see.


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Bulging Sack of Brand Identity Guideline Resources is a collection of branding and identity guidelines resources that I have collected over time.


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This is a little project to digitise the logo specification sheet for the Vintage Carl Zeiss Jenna logo specification sheet design.


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The Cisco Brand Identity Book and Guidelines are 75 pages of complete coolness; one of the best set of brand books I have seen.


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The Sony Vaio Brand Identity Book & Guidelines is visually disappointing, but see for yourself and make your own mind up.


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NASA Brand Identity Guidelines Updated by Tim George Circa 1976


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A wonderful Flickr set by Jason Liebig showing the vintage 1970′s McDonaldland Brand Specification Manual.


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Skype Brand Identity Book and Guidelines are another example of corporate identities done right.


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With the I Love New York brand guidelines you can see exactly how the logo is applied from magazines, print adverts, TV, merchandise etc. Branding at it’s best.


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Finds like this really make my day; one sheet showing an aged logo specification sheet for the VW logo


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Doesn’t get much better than this. The complete NASA branding book created by design firm Danne & Blackburn in 1975.


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One can find some pretty sweet things on Tumblr, and this FourSquare BrandBook, or identity guidelines, is one of those sweet finds.


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This is a partially complete 4 page logo and identity guideline template for download.



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