you've strategically hit the battle platform of the logo & icon design portfolio & design blog of UK based logo designer (gun-for-hire) —the original Logo Smith since '86.

you've strategically hit upon the logo & icon portfolio and blog of UK logo designer Smith — the original Logo Smith since '86.



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FedEx Brand Identity Quick Reference Guide is a nice little PDF covering the most basic of brand guideline advice for the FedEx range of logos.

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The following post provides useful imagery, information and resources on the CN logo designed by Allan Fleming.

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Anna Debenham points out over on 24Ways.org that many websites may require, or would benefit from, a detailed front-end style guide.

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For any one interested in the Evernote logo and brand as well as maybe working on similar logo and icon projects then this is a must see.

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Bulging Sack of Brand Identity Guideline Resources is a collection of branding and identity guidelines resources that I have collected over time.

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The Cisco Brand Identity Book and Guidelines are 75 pages of complete coolness; one of the best set of brand books I have seen.

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The Sony Vaio Brand Identity Book & Guidelines is visually disappointing, but see for yourself and make your own mind up.

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NASA Brand Identity Guidelines Updated by Tim George Circa 1976

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A wonderful Flickr set by Jason Liebig showing the vintage 1970′s McDonaldland Brand Specification Manual.

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Skype Brand Identity Book and Guidelines are another example of corporate identities done right.

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With the I Love New York brand guidelines you can see exactly how the logo is applied from magazines, print adverts, TV, merchandise etc. Branding at it’s best.

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Finds like this really make my day; one sheet showing an aged logo specification sheet for the VW logo

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Doesn’t get much better than this. The complete NASA branding book created by design firm Danne & Blackburn in 1975.

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One can find some pretty sweet things on Tumblr, and this FourSquare BrandBook, or identity guidelines, is one of those sweet finds.

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This is a partially complete 4 page logo and identity guideline template for download.

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Steven Heller is the chap responsible for tracking down a few remaining copies of the The Nazi Graphics Standards Manual.