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February 2, 2012

FedEx Brand Identity Quick Reference Guide

fedex brand guidelines 2

FedEx Brand Identity Quick Reference Guide is a nice little PDF covering the most basic of brand guideline advice for the FedEx range of logos.

What I do find most interesting is finally being able to nail down what version of red, blue—I mean purple—are the official FedEx colours.

K Download FedEx Brand Identity Quick Reference Guide

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December 7, 2011

Front-end Style Guides for Websites by Anna Debenham



It can be all to easy to assume that style guides are only for logo’s and identities, but as Anna Debenham points out over on—this is an excellent website that runs for the first 24 days of December with web based guest articles on all manor of web themed topics—that many websites may require, or would benefit from, a detailed front-end style guide.…

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October 5, 2011

Bulging Sack of Brand Identity Guideline Resources

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I love me some Brand Identity Guideline Resources and you will see that in the past I have featured a variety of such brand book guidelines covering: 

I Love New York
Sony Vaio
Santa Claus
The Nazis 
NASA (part 1 part 2)

I keep searching for other prime examples of branding books, corporate guidelines, identity guides, and through out these searches I often stumble across some nice examples, but not examples that provide the WOW factor.…

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September 28, 2011

The Cisco Brand Identity Book and Guidelines

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I was chuffed when I found the Adobe Brand Identity Book a little while back, but am more chuffed on getting my hands on The Cisco Brand Identity Book and Guidelines.

Massive thanks to Sasha Agapov @agapov for reaching out to me, and sending me these Cisco brand guidelines, and a few other brand books my way.

Once you check out the following images you will see exactly why I am really pleased to have these Cisco guidelines land on my desk.…

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