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Grape Logo Specification Book

8 Page Logo Specification Book Template for Download

Along with my other freelance logo design guidelines, and specification templates, available to you, I now have added this 8 page logo sheet and style guide as a downloadable template.

The 'grape' logo is a current project I am working on, and so these guidelines have been designed specifically for the client. It's not fully complete as I have yet to add details on the stationery, further info on how the logo can be used etc, but these eight pages provide the main details.

This freelance logo design guideline template is a little different to my previous ones, as it incorporates a page of iOS application icons which go hand-in-hand with the project, more info on the typefaces as well as providing a final artwork logo sheet.

I have also summarised the seven main pages of logo, typestyle, colour and icon guidelines into a One Page Summary as a convenient extra for the client.

Please Note

I have removed all instances of the 'grape' logo from the template, and replaced the icons with black placeholders. I realise it then looks a little naked, but just used the guidelines I had in place as positional to place your own logo, and then adapt those guides as needed.

It's more about just being able to provide you with something to get you a head start in you own project. This should all still provide you with a sound base to adapt your own logo sheet and guide from. You can download the template from the following link.

All fonts have been converted to outlines and I have provided both .ai and PDF versions. If you require another format, then please drop me a line in the comments and I'll see what I can do for you.

Hope you might find it useful.

Download 8 Page Logo Specification Book Template

This is a continuation of an existing logo and brand identity redesign project for Abacus Insurance Brokers. Abacus was the first American online insurance brokers and the rebrand is part of their continued motivation with the company. I also created the tag line for the new Abacus logo.

The images above show the start of the brand identity guidelines, and specifically focus on the general usage of the Abacus Insurance logo.

We have logo versions for: interior and exterior signs, website header, stationery and print design, a short/mini logo and just the logo mark with/without a boxed container. The contained version being used as website favicon and social media profile image,

For ease of use, and visual continuation, the right side of the logo specification sheets share common information for: typeface choices and colour palette. The top-left displays each of the logo variations.

This is not the end of the project as we are still working on aspects of the redesign with the design taking a semi organic, adaptive and evolutionary process. The creation and format of the brand guidelines have taken a more modular form where additional designs and sheets can be added, with ease, into a binded folder.

I will continue to post updates as and when they are ready.

An image strip (above) showing how the Abacus logo mark came to be

This image (below) shows a few design ideas for branding of one small part of the identity: golf balls.




It can be all to easy to assume that style guides are only for logo's and identities, but as Anna Debenham points out over on—this is an excellent website that runs for the first 24 days of December with web based guest articles on all manor of web themed topics—that many websites may require, or would benefit from, a detailed front-end style guide.

Detailed and complex identity projects usually benefit from an identity style guide; this is to ensure that anyone who might be hands-on with the identity can ensure that their creative input is consistent, and within the scope of the original brand design.

So given the often detailed and complex CSS style structures of many websites it then makes sense that a front-end style guide is also created. This would be to ensure that any further application of the website design is within a pre-defined style.

No ones likes to see anything they have helped create suffer at the hands of people who don't have these guidelines to follow. If you care about how your work is handled when you are not there to supervise then creating a one of these front-end style guides will be a huge blessing.

Read the original article over on Front-end Style Guides

If you enjoy looking through brand identity guidelines then you will likely find this post useful: Bulging Sack of Brand Identity Guideline Resources

Ever since laying eyes on Evernote I have been a huge admirer of the logo design. The particular shape of the elephant with the folded back ear reminiscent of a document icon, or a folded page in a book, oozed brandability. 

It's actually right up there as one of my favourite logos of all time. That might surprise a few of you, but I always felt that this was a perfect mix of style, colour, detail and meaning as well as being totally flexible in it's universal application.

The Evernote logo is a perfect example of everything done right to cater for many possible variations of physical and digital requirements. There is not one application I have seen where the logo fails to fit perfectly all the way from the 16px favicon, the browser extension icons in both colour and mono, the iOS icons, Macintosh dock icon and so on and so on.

The Evernote logo is also a perfect example of a mainstream online brand identity to study.

Since starting LogoStack I have been curious to find out the origins of the Evernote logo, and for a while kept drawing a blank on who/whom was responsible.

Then today the answer was given to me by a few people due to a relatively recent Evernote Trunk Conference Youtube video, uploaded September 2011.

So thanks to ElephantChannel for the tweet that put me in exactly the right spot to get all the information I needed.

Icon to Interface - Evernote Trunk Conference

In this post I have added a few images which I grabbed from the following YouTube video which I would strongly urge you to watch in it's entirety.

It's close to 45 minutes long and covers the initial scope of logo ideas, in-depth reasoning, logical and practical considerations of implementing the Evernote logo/icon across the entire brand identity.

For any one interested or actually works on logo and icon projects targeted towards web applications and mobile devices then this is a must see. If you also want to get a behind-the-scenes run down of the creative process of such an iconic brand then this is it.

In the video we find out who lead the creative team responsible for the logos creations which is Gabe Campodonico, Creative Director at Evernote. In this instance Evernote's brand identity was totally created in-house.

I watched it this afternoon and will be returning back to watch it again as some of the pointers are simple, common sense thoughts yet that can be often forgotten.

Watching this video is a nice kick up the ass to not forgot the simple stuff that can make or break a project.

You get to see some of the initial logo ideas and explorations.

Then once Evernote settled on the core idea of an Elephant you get to see the variations they considered before settling on the final choice.

As well as a run through on the importance of owning a colour and style so that it shines above the many other applications and icons.

An interesting snip of information is that the creative team took just 6 weeks form start to finished logo design which is really quite incredible.

I am so genuinely pleased to have finally discovered the origins of the Evernote logo, and after watching the video have walked away with more than a few pointers and reminders about the creation and origination of solid logo and icon designs.

If you like all things brand identity then I have quite a meaty collection of guidelines and resources you might like: Bulging Sack of Brand Identity Guideline Resources 

Evernote Brand Guidelines

To finish this post up Evernote has a nice section on their website, Evernote Trademark Use, which details all the technical and legal information regarding the use and referencing of core aspects of Evernote's visual brand identity.

Download the Evernote Brand Guidelines