This is big big news. Starbucks are preparing the next chapter in their identity evolution. The image above shows the few changes the Siren has been subjected to since the early 1970′s.

The concept? Evaluating how Austrian people recall then draw each of the above 12 brand logos. 25 people were given 1 brand each. Just a few of the results below.

Paul Rand has the right idea. When a client approaches you for a logo or identity design, and they have done so based on your portfolio, your experience, your reputation and your style, you have the driving seat.

This vibrant looking logo rainbow sheet has certainly been doing the rounds on Tumblr, thanks to DanMeth.com.

With the fantabulous success of the Unevolved Brands project, I thought it would be neat to take a look at various well known brand icons, opposed to brand identities.

Part 2 of a few logo design examples showing that when famous brand identities are simplified to simple circles, many are still recognisable.

The ideas you see here are not one I would suggest ‘putting’ forward as a serious GAP logo alternative, it’s just what I would do to improve the ‘new’ concept by Laird+Partners.

During the writing of my GAP post yesterday, I came across the original 1972 Gap logo design (service mark), then ‘The Gap’.

If GAP have planned this as some sort of cunning marketing scheme, so far so good. Although one has to wonder ‘why’ they feel it’s necessary to create such a backlash over the new identity.

A few examples showing that when famous brand identities are simplified to simple circles, that they are still recognisable.

Short and sweet selection of logo and identity guidelines from the 1976 Montreal Olympic games, conveniently provided by AileOne on Flickr

Seems like the people over at London based design agency, Johnson Banks, had a rather slow Friday. These logo mash-ups looking to be a little bit of fun.

During the course of researching for a logo design project, I somehow ended up at rather intriguing website called 625.co.com, housing a rather terrific collection of Television logos and idents, in particular it was the BBC logos and idents that really interested me.

The London Google team showing us exactly what they do at work, creating a stunning photomosaic of the Google logo, based on the new Google logo design, launched around the 6th May. Made out of 884 individually printed 4×6 photographs of people, places and things around the U.K.

When you think of ‘swoosh’ what comes first? Nike or Newport Cigarettes? I should add that for the purposes of comparison, I have rotated the Newport logo 180 degrees, but in it’s own environment it is the other way up. …

A beautiful photograph of part of the Apple logo showing portions of it’s construction, apparently not just a pretty apple. This photograph taken from Apple’s corporate identity guide, 1989.