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New SETI Institute Logo Designed by Trevor Beattie

New-SETI Institute Logo-design-by-Trevor-Beattie-1

Only just received a press release for the SETI Institute Logo and branding redesign, designed by Trevor Beattie, Founder and Chairman of BMB.

This logo design has certainly piqued my interest, and I can see what's going on with the logo: the use of the 'S' and '?'

http://www.seti.org/

What I can say is: I still really like the original SETI Institute logo, was quite fond of that design overall. If you had to push me for an opinion right now: I'd probably been happier to have seen an update/refresh, rather than a complete redesign. The new SETI logo looks a bit 'lost in space' on the website header, not much of a presence. But that's all you're getting for now…

Am yet to fully soak this up, as I'm currently in two-minds about my initial thoughts. Going to need to see how I feel in a few days.

The New SETI Institute Logo Design

New SETI Institute Logo design by Trevor Beattie

 

YETI Institute Press Release

Least I could do is share the news in the meantime, and here's the full Press Release, from Persuasion, in all it's glory:

MOUNTAIN VIEW, CA – The SETI Institute, a renowned nonprofit research organization, has unveiled a new logo and brand mark to better reflect its mission to search for, and understand, life beyond Earth. 

The new logo was designed by Trevor Beattie, Founder and Chairman of London’s BMB advertising agency.  Beattie is an unabashed, life-long fanatic about space, and admits that the opportunity to reshape the Institute’s graphical brand was both a challenge and a privilege.

“SETI is all about answering a profoundly important question: Are we alone?” he says. “There’s already a question mark hidden in the “S” of SETI.  In designing this new logo, we simply freed it up.”

Beattie’s graphic is bold and economical, and accomplishes what famed designer Saul Bass has said is essential for any logo: “Symbolize and summarize.”

“As we embark on a new chapter in our 32-year history of exploration and discovery, our new logo is a fitting and compelling icon for our quest,” says SETI Institute CEO Bill Diamond. “With this symbol, we embrace the essence of science’s mission – to be curious, and to seek understanding through groundbreaking research.” 

"We are engaged in the definition and reexamination of concepts and hypotheses in astrobiology, and are now expanding the tools deployed in the search for intelligent life beyond Earth."

“With this bold new brand, we launch a new era in our efforts to understand mankind’s place in the cosmos.” 

The SETI Institute’s interests range from the exploration of our solar system, looking for microbial life relatively nearby, to the search for technologically sophisticated beings on worlds orbiting other stars.  The Institute employs more than 120 scientists, technicians and staff.

The new logo is simple and scalable, familiar and yet provocatively unique.  It is intended to be quickly recognizable and sufficiently iconic that – without words – it will be instantly associated with the SETI Institute. 

For designer Beattie, the unique interests of the Institute are self-evident: “No-one has a better claim on ownership of the question mark than the SETI Institute,” he says.  “And soon, perhaps very soon, its scientists may find answers to the long-standing question of the ubiquity of life.”



Sony Playstation 1 Logo Design Ideas and Concepts

I know the Sony Playstation 1 Logo Design Ideas and Concepts isn't exactly breaking news, as it's been floating around for a while: http://imgur.com/qf2cSHU

I came across it again by accident the other, and I do like looking at all unused concepts for any branding project, then comparing them to the chosen one.

As a logo and graphic design, it's generally always heartening to see another designers/studios early logo concepts, as they are rarely works-of-art when compared to the final logo design.

I'm always looking back at my early logo design concepts and laughing at how awful they are.

Some of these early Sony Playstation 1 designs are interesting to say the least, but the whole process of exploring the shit early ideas generally leads you to eventual fame and glory.

Also check out the: Meaning Behind the Sony Vaio Logo

 

Sony Playstation 1 logo design ideas and concepts

The Sony Nintendo Playstation Console

Here is what the Sony PS1 was supposed to look like before Sony took it on without Nintendo.

Early-Sony-Playstation-1-console-concept



MovingBrands 2011 HP Progress Marque Logo Now Being Used

Great news, reported by Verge, that HP are now going to be using the HP Progress Marque logo design, that MovingBrands came up with back in 2011.

I clearly remember when MovingBrands initially announced their collaboration with HP on a much larger branding project.

Many were a little disappointed that HP didn't decide to use the new logo design, and it was left as an unused, and unapproved, logo design concept.

Clearly it wasn't completely forgotten, and maybe some one at HP saw the Progress Marque's potential somewhere down the line.

 

MovingBrands-HP-progress-mark-logo

Hewlett Packard have now announced that they will be using the MovingBrands logo, dubbed the 'Progress Marque' designed back in 2011, for a newly released premium range of laptop, called Spectre 13.

I think the Progress Marque certainly ties in nicely with the Spectre name, they sort of feel they do fit together.

Obviously a James Bond connection comes to mind with 'Spectre', and for me Spectre does create feelings of: hardness, angled, sharp, clarity etc etc etc.

A bit cheesy maybe, the Spectre name… OK, quite a lot I think.

 

HP-Laptop-Progress-Mark-Logo-MovingBrands

Three Brand Logos?

Now there three different brand logos used: Hewlett Packard Enterprise, HP and now the HP Laptops "Progress Mark".

HP-Logo-HPE-Logo-HP-Progress-Mark

I realise that HPE now covers corporate hardware and services, whilst HP deals with the computer and printer business, but still… now having three HP logos.

It sure is good, from a design perspective, to finally see that Progress Mark being used.

MovingBrands-HP-progress-mark-logo-design



The Best Rebrand Ever: Virgin America Brand Update

Virgin America Brand Update: There have been far too many recent examples of such poorly designed, and executed rebrands. 

It is with happy heart that Virgin America has really upped the game when it comes to brand redesigns.

I for one will be carefully watching how future brand redesigns use Virgin America as a benchmark for: quality and sheer creative professionalism, as well as the utter commitment required when taking on an epic responsibility of a logo redesign.

It's such a joy, and blessed relief, to finally witness a logo and brand identity redesign that really gets it.

 

Virgin America Logo Design Rebrand

 

Virgin America: "To achieve the look and feel, a team of 15 designers spent over 2,500 hours perfecting the precise shape of the circles. In fact, if you look closely, you’ll see that each circle is designed to mimic the nose of our Airbus A320 aircraft."

"From a series of eight simple dots that reflected each year we’ve operated as an airline to long, hard tubes that were meant to convey our upward trajectory as an airline – we explored every angle. Connor soon struck inspiration at an N_Fuzion retreat in Northern Wisconsin – a safe haven for unfettered brainstorming – an area Virgin America doesn’t fly to and has no association with."

 

Virgin America Logo Design Rebrand

 

Changing the World 

Virgin America: "We hope you love this logo as much as we do. We think this new face for our brand will not only upend the design norm, but also fundamentally change the entire world for the better. When you look at this logo, you’re not just looking at a drawing or shapes. You’re looking at what it means to be human. It’s a reminder that Virgin America is more than just a company that moves people from point A to point B – it’s a way of being. We truly understand the essence of humanity, and when you fly on our aircraft, you feel it."

 

Virgin America Logo Design Rebrand

Select Quotes on Virgins Successful Brand Redesign

Bryan Young: "Love the brainstorming ideas... they all look like boobs, penises, and vaginas. That's a brand I can sink my teeth into! "

Joe: "While some may see a pair of breasts, others see a pair of intricately groomed testicles. Coiffed genitalia soaring at 35,000 feet, touching the face of god. Virgin America"

Joseph Reesha: "I am LOVING this Logo every minute I keep it in front of me. WOW!"

Elizaio: "Well done. A masterpiece! World changing indeed. BRAVO!"

 

Virgin America Logo Design Rebrand

Obviously I know this is an April Fools in case people think I've finally lost the plot. I actually lost it along time ago…



NASA Worm logo upside down Red-Very Sexy and Very Naughty

NASA 'Worm' Logo Design Upside Down - Very Sexy and Very Naughty

After the excitement of receiving my copy of the Kickstarter project, "The NASA Graphics Standards Manual reissue", I hurried down the beach to show some of my 'designery' friends.

One of them, who was sitting opposite me, got to see me pull the NASA manual out of it's gorgeous foil envelope, showing that famous NASA Worm Logo in it's upside down glory

 

NASA Graphics Standards Manual reprint

The first thing that he said was, "That reads, "Very Sexy and Very Naughty".

I now can't unsee this, and the juvenile in me had to whip up a version of the NASA 'worm' logo, as an upside down 'alternative', along with the tagline (in the correct typeface and styling of course).

Hey, I know it's not a cool thing to do; to cheapen this iconic brand, but it did make me smirk.

 

NASA Graphics Standards Manual reprint 3 NASA Graphics Standards Manual reprint 3

Symbols of NASA: After it was introduced, the "meatball" was the most common symbol of NASA for 16 years, but in 1975 NASA decided to create a more "modern" logo. That logo, which consisted of the word "NASA" in a unique type style, was nicknamed the "worm." That logo was retired in 1992, and the classic meatball insignia has been the most common agency symbol since.



Bing Logo Design Evolution 2009 to 2016

I like to think that most of the time I have my ear to the ground, and not much escapes me in the graphic design work, but now and again, things pop up that I'm amazed I simply missed.

Recent example of 'not' having my ear to the ground: the lovely negative space design in the Blackfish logo, and today I've just seen that Microsoft made a small change to their Bing logo.

microsoft bing logo design evolution.jpg

Need to do more research, as apparently the new 2016 logo hasn't been completely rolled out as yet.

Logo Updates

As far as logo updates go it's a'wight. I did like the yellow version of the logo mark, with the double negative space cut-outs, and the lowercase 'b' was a consistent match for the logo mark.

microsoft bing logo construction

Consistent 1st Initials

Now the 2016 version removes the lower cut-out, and now changes to uppercase 'B' for the wording, but still keeps the lower case 'b' for the logo mark.

This irks me a little, as it's now somewhat inconsistent.

microsoft-logo-designs

The flip side is: that the other Microsoft brands, like: Office, Windows and XBOX are all uppercase initials, so makes sense in that regard.

I personally  like my logo mark initials to match the same upper or lower case of the brand name, but can see why it's been changed in this instance.

But hey, what the hell do I know anyway.

Found via The Verge


Blackfish Logo Design Fin Close up

The Blackfish Logo - The Perfect Art of Subtlety in Negative Space Trickery

I've not seen Blackfish documentary as yet, so this is probably why I'be only just cottoned onto the one small, but beautifully part of the Blackfish logo.

As it stands, the Blackfish logo type is really rather beautiful, with that gentle fading out to black on both sides of the wording.

It instantly conjures up the idea of the deep, dark depths of the ocean without so much of a visual graphic.

Blackfish’: The Documentary That Exposes SeaWorld

That's until you are pointed towards the rather cunning placement of the fin bottom of the 'K'. A super subtle application of Negative Space of logo design if I've ever seen one.

I think it's reasonably safe to say this would have been missed by some people, maybe for a small period of time, and maybe for a long period of time.

I'm only late to the party because, as I said earlier, not yet watched Blackfish (I think it's on Netflix), or really know anything about it. But I'm likely to suspect I would have still missed the 'fin' initially, especially if only seen the smaller version of the logo. Once you see the enlarged versions, then it obviously stands out a little more

Blackfish Logo Design Fin Close up

http://www.seaworldofhurt.com: Gabriela Cowperthwaite’s critically acclaimed documentary Blackfish centers on a captive orca named Tilikum. He was torn away from his family and ocean home when he was 2 years old, and out of frustration caused by nearly 20 years of intense confinement, isolation, and lack of emotional and intellectual stimulation, he has killed three humans.

In her documentary, Cowperthwaite pieces together Tilikum’s story with shocking film footage, expert testimonies, and heartbreaking interviews with the people who know Tilikum better than anyone: his former trainers. Watch the trailer now:

Blackfish Logo Sundance Film Festival



A while back I posted about the Fender logo: The Fender Logo Design Evolution, and it's various design updates and tweaks over the decades.

Although quite a few of the iterations have been accredited to certain individuals, the current incarnation of the Fender logo was, up and till now, designed by someone unknown.

I ended that particular post with a question: Who designed the current Fender logo?

Fender Old and New Comparison Logos

I Googled and Bing'd, but couldn't find a damn thing about the artist responsible for this most recent update. I sent out a general tweet asking for help in tracking down the person responsible, and I even tweeted Fender direct, but sadly no reply from them.

Things like this erk me a little, as the logo is clearly gorgeous, and fronts one of the most well-know musical brands ever.

Almost tragic that this update of the Fender logo should be uncredited. Until now…

Today I received an email from Chris Kiehm, who went on to tell me the following:

Hi Graham:

I am a marketing guy and my great uncle Jim Cruikshank is the man responsible for the swoosh "F" in the logo... He was a commercial artist for them for many years!

I was doing some research the other day and stumbled upon an interview with my uncle!

So there we have it: One less unknown classic and historic brand logo design, now properly credited to Jim Cruikshank.

Jim Cruickshank designer of recent Fender Logo

Jim Cruickshank: Graphic Designer of Current Fender Logo

Namm.org: Jim Cruickshank has an eye for design! While a proud member of the Fender guitar team, Jim designed many of the most memorable trade show displays for the company, including the 14-foot neck and headstock.

Jim also worked on many of the company’s best known marketing graphics, and even redesigned the company logo.

When he was approached to add a bit of a splash to the logo, which was really just the name of the company in silver letters, Jim took on the task.

He worked on several ideas but liked the simple flare he added to the first letter, a “fish tail” on the letter “F,” which was embraced by Leo Fender. The logo was then changed.



Apollo 11 Mission Logo Design as used in Vintage NASA Brochure

Here's a bit of logo design porn for you. Found this on Imgur, and it's the Apollo 11 Mission Logo Design as used on the original mission brochure front cover.

Googling this image came up with a few links, one of which lead to www.lostateminor.com This post showcases a number of vintage NASA brochures and posters, which were auctioned off back in 2013: Spring 2013 Space Exploration Signature Auction.

NASA may have an outstanding space program, but they’re not too bad in the design department either. During the 1960s, hundreds of manuals, guidebooks, covers, and posters were created to promote NASA and their events. The posters are filled with vintage typography, classy artwork, and retro colors. The covers are set to be auctioned off at the 2013 April 18 Space Exploration Signature Auction

Apollo-11-Logo-Design-Black-Version

Apollo-11-Logo-Design-on-Vintage-NASA-Brochure

Apollo-11-Logo-Design-White