portfolio & design blog of logo & identity designer, Graham Smith








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A look at how the original FedEx logo was translated to Arabic.


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We caught a teaser of the new More4 identity a few months back with a showing of just the logo by ManvsMachine.


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The following post provides useful imagery, information and resources on the CN logo designed by Allan Fleming.


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The British Steel logo designed by David Gentleman—abandoned in 1999—is one of those rare logo designs that truly stands the test of time.


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This thing, Paramount Pictures 100 Years logo, looks incredible if you can get your hands on a 300dpi version at 3000px wide which the first image above is


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So who, when they first saw this magnificent 9/11 Memorial logo, actually took a blind bit of notice to the typography and realised it’s formed from two fonts, and not one? I didn’t.


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The Herman Miller logo has always been one of these logos that I have long enjoyed viewing. This is a brief run down of the Herman Miller brand evolution.


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Received a pleasant email/mailer from John Lloyd providing information on a web archive of work spanning his 50 years as a graphic designer, and creative director starting back in 1960.


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I love reading snippets about how Paul Rand came up with the NeXT logo for Steve Jobs, so this article is just great. Also reading this article made me aware of a book called Design Dialogues by Steven Heller where …


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Coca-Cola vs. Pepsi Logos – Revised Edition is a side-by-side comparison of all the various logo designs used by Pepsi and Coca-Cola through out their hugely successful run in business.


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This is a little project to digitise the logo specification sheet for the Vintage Carl Zeiss Jenna logo specification sheet design.


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The Cisco Brand Identity Book and Guidelines are 75 pages of complete coolness; one of the best set of brand books I have seen.


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NASA Brand Identity Guidelines Updated by Tim George Circa 1976


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Adobe brand identity book and guidelines nowadays. A full 60 pages of visual branding do’s and dont’s.


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Skype Brand Identity Book and Guidelines are another example of corporate identities done right.


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The rebranding of the Swiss Airlines brand logo and identity with a few thoughts from yours truly.



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