You've strategically hit the battle platform and logo & icon design portfolio & design blog of UK based logo design pioneer, and gun-for-hire, —the original Logo Smith since '86.

you've strategically hit upon the logo & icon portfolio and blog of UK logo designer Smith — the original Logo Smith since '86.



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Some logos, NASA’s included, should never have been retired. Some logos, NASA’s included, were designed with such skill that they could have gone on and on and on and on. I am still in awe over this version of the NASA logotype, and I always will be. There are some other NASA logo posts elsewhere… Read More →

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Digging the new Rolling Stones 50th Anniversary Logo By Shepard Fairey which is featured on OBEY. Thankfully Richard kept to the original lips’n tongue of Jagger: tweaked a few lines here and there to keep it fresh. DesignTaxi:The Stones’ new logo was based on their original, classic tongue and lips trademark designed by John Pasche… Read More →

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A lovely find by Thinking Form in the form of an all time classic collection of logo designs by creative master: George Lois, who was born 96/26/1931. Thinking Form: George Louis is the only person who received both The Art Directors Hall of Fame and The One Club Creative Hall of Fame. He also received… Read More →

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Drowning In Brands is a beautiful surreal photographic study of well known brand logos by Alexander James. Each one of these photographs—all are available for commercial licensing via James’ own stock photography website—has been oh so carefully arranged with real red roses. The secret sauce to these arrangements is water. Alexander arranges the roses under… Read More →

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Hot off the heels of Twitter releasing it’s restyled Twitter Bird logo which I raved about, Sebastian Motraghi has created a rather captivating Twitter Spinner Bird over on his Github page—I can’t show you the PNG animation here, so soz about that. Just keep watching with the browser window as large as you can feasibly… Read More →

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So Twitter’s new logo is not so much a new logo design, but it is a sharp looking restyle. Less of a hair-sprayed quiff: more of a rock hard waxed spike style, and I like it very much. Take a look at the last image below where I have overlayed the new Twitter Bird (solid… Read More →

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K Alternate Twitter Logo From The 1920′s This Alternate Twitter Logo From The 1920′s immediately caught my eye. The choice of font and colours matched with the Twitter brand name just makes this vintage Twitter logo sheet a rather beautiful specimen. The font in question is called Storefront which can be found on Sudtipos: designed by… Read More →

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K  The Tangram Series By Vandana Jain Just when you thought you had seen the last of famous brand logo mash-up projects and studies, Vandana Jain has come up with these amazing brand logo deconstructions called Tangrams. The brands that Vandana has Tangramed includes: HSBC, Total, Chase, Brita, Daewoo, NBC and Holiday Inn. It’s a… Read More →

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  Not really a surprise to hear all the differing thoughts and opinions being voiced after Apple’s WWDC2010 (World Wide Developer Conference) rather spunky logo was unveiled. Everything from shock, awe, sadness to “this is Apple’s new brand logo” which was probably muttered in disdain and/or shock. I, for one, am loving that Apple feel… Read More →

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All I see in this colourful versioning of the Apple logo is a pair of lips (the right image is my dramatic edited version).

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Rebrand ahoy… AP (Associated Press) have announced their new logo which replaces the AP logo of 30 years long standing.

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  Post Update: 19th February 2012 Now that the official statement on the Windows 8 logo published by Pentagram the perspective issue that I pointed out in the post below is now a mute issue. It also appears that the version of the Windows 8 logo referenced by myself and many other websites is NOT… Read More →

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A look at how the original FedEx logo was translated to Arabic.

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We caught a teaser of the new More4 identity a few months back with a showing of just the logo by ManvsMachine.

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The following post provides useful imagery, information and resources on the CN logo designed by Allan Fleming.

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The British Steel logo designed by David Gentleman—abandoned in 1999—is one of those rare logo designs that truly stands the test of time.