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Came across this fun branding and font project over on Imgur (also on Pinterest): Famous Brand Logo Names Replaced with their Font Names. Love this kind of thing.

I immediately went looking for some more examples, but I can only find this selection below.

I then visited the site of McCauley Creative (useful that they added their name to the bottom of the image) hoping to find some more examples, but sadly no.

In any case, It's still a fun thing brand project to look at, and does play a little trick on the mind.

Obviously the more famous the logo; as in the more the logo has had chance to embed itself into your subconscious, the more you're trying to interpret the font name as the actual brand name.


brand logo names witten as their font names

Brand Reversions

This playing tricks on the mind: it's not a million miles away from the logo project I did a few years back, called Brand Reversions. The brain expects to to see one thing, but the eyes see another.

Some examples below:


coca-cola-pepsi-reversion exxonmobile-chevron-reversionBrand Reversions

Brand Reversions: a brand logo project by The Logo Smith.



Great little find by John Gruber, of Daring Fireball, the other day: Evolution of the 007 James Bond Movie Logo Design, which was originally posted on The James Bond Lexicon, a Tumblr site.

Don't think I've ever really given much thought to the actual logo for 007, at least not until now.

Some quite subtle changes every few years until 1993, then they finally seem to be satisfied with the logo. Or, they just got fed-up changing it for every movie.

As John Gruber pointed out: "Not sure what they were thinking with the one from 1973 — italics are essential."



Evolution of the 007 James Bond Movie Logo


The Inner Curves of the 7 in 007

I liked the inner curve of the 7, from version 1962 up to 1987, then they straightened that inner space out, and I'm not sure I like it as much.

It was a very distinct #7, and I think they could have managed it, even though they've been thinning out the overall logo each time.

I get that the #7 served purpose of acting at the guns handle, but I think a little subtle inner curve would have been nice.

So practicing what I sort of preach, and just for shits-and-giggles, just quickly mocked-up what I feel looks nice, and keeps with the previous styles without being too clunky and fat.


Happened upon this rather nice Ford Edge Ambigram car logo concept, by reddit user hadukem (don't have a website URL or anything like that, just the reddit link and the imgur link that hadukem posted to.)

Have read some of the comments, and of course, a variety of opinions have been shared. I don't think it's 'dumb', as one person quipped.

It might not serve any higher-purpose, but manipulating existing logo designs can be a fun and useful exercise, and can help to keep ones mind sharp.

There's an element of problem solving with things like this, which one can never get enough off.

I actually only viewed the original Ford Edge logo first to see if I could work out how the ambigram was created.

I gave up after a minute, but when I took at a peek it certainly made sense.

It's quite clean and respectable alternative to the original Ford Edge logo, and whilst I'm sure Ford won't be scrambling to use this, it's also not an idea that should be quashed.

Maybe in another dimension, there is a Ford Edge out there with an ambigram, just like this one, and I think it looks pretty good for a car model emblem.


Ford Edge Ambigram Logo



Came across this post on Virgin's official blog: Virgin Logo The original Virgin Logo Design was used for Virgin Records way back in the 1970's, and the logo was designed by English artist, and illustrator, Roger Dean.

BIOGRAPHY: ROGER DEAN was born in England in 1944,and is an artist and designer internationally renowned for his, album cover designs, posters, books, the revolutionary publishing companies, Dragon’s Dream and Paper Tiger, Eco architectural, furniture and stage design, as well as typefaces, logos and iconic designs for computer games company, ‘Psygnosis’ and redesigned the Tetris Logo."

Read the rest of the Biography on Roger's official website:




The letter shown below was sent in 1979–attached to the letter with the original naked-twins logo letterhead) is a copy of the more familiar Virgin logo.

Virgin: It [the twins logo by Roger Dean] was an embodiment of the early-70s and really summed up the feel of the brand and the artists we represented.

However by the time 1977 rolled around, and we’d signed The Sex Pistols, the logo began to feel a little dated, and didn’t overly reflect the direction we were headed.


Edgy and Less Hippy

So it would appear that in this later period of Virgin's business, a more 'edgy' and less 'hippy' logo design was called for.

Got to love the word 'edgy'…

Part of the reason for this logo update were due to plans to expand Virgin into other industries, so something 'stylishly simple' was needed.



Virgin NASA logo Design


The Original Virgin Logo Napkin Doodle Sketch

This is my favourite part, as I'm always referencing the 'napkin doodle' to my new clients; a way to explain how some of the creative brainstorming process can come about, something as rough as a few words scribbled on a napkin can lead to mighty mighty things.




I'll be referencing this in my client communications from now one, as some clients don't seem to believe me when I say 'napkin doodles' can often lead to the chosen logo design.

In Virgin's case, it was a young designers who came to meet Mr Virgin on his houseboat, and whilst talking about about the logo, scribbled what you see on the napkin.

And that was it, it was love at first sight!

Mr Branson: "It looked like a signature. It had attitude. It had energy. It was in-your-face simplistic."

This original Virgin logo sketch became the official brand mark of Virgin in 1979, and has since disrupted everything from air-travel, to banking, health clubs and hotels.

No denying that the Virgin logo is one of the world's most recognisable brands.

Virgin Logo Refinements

Virgin Logo Design History

Apart from the original naked twins logo, the Virgin logo has seen a few subtle refinements over the years, but nothing has dramatically changed in these intermediate updates.

I wonder when and if the next Virgin logo update will happen…

New SETI Institute Logo Designed by Trevor Beattie

New-SETI Institute Logo-design-by-Trevor-Beattie-1

Only just received a press release for the SETI Institute Logo and branding redesign, designed by Trevor Beattie, Founder and Chairman of BMB.

This logo design has certainly piqued my interest, and I can see what's going on with the logo: the use of the 'S' and '?'

What I can say is: I still really like the original SETI Institute logo, was quite fond of that design overall. If you had to push me for an opinion right now: I'd probably been happier to have seen an update/refresh, rather than a complete redesign. The new SETI logo looks a bit 'lost in space' on the website header, not much of a presence. But that's all you're getting for now…

Am yet to fully soak this up, as I'm currently in two-minds about my initial thoughts. Going to need to see how I feel in a few days.

The New SETI Institute Logo Design

New SETI Institute Logo design by Trevor Beattie


YETI Institute Press Release

Least I could do is share the news in the meantime, and here's the full Press Release, from Persuasion, in all it's glory:

MOUNTAIN VIEW, CA – The SETI Institute, a renowned nonprofit research organization, has unveiled a new logo and brand mark to better reflect its mission to search for, and understand, life beyond Earth. 

The new logo was designed by Trevor Beattie, Founder and Chairman of London’s BMB advertising agency.  Beattie is an unabashed, life-long fanatic about space, and admits that the opportunity to reshape the Institute’s graphical brand was both a challenge and a privilege.

“SETI is all about answering a profoundly important question: Are we alone?” he says. “There’s already a question mark hidden in the “S” of SETI.  In designing this new logo, we simply freed it up.”

Beattie’s graphic is bold and economical, and accomplishes what famed designer Saul Bass has said is essential for any logo: “Symbolize and summarize.”

“As we embark on a new chapter in our 32-year history of exploration and discovery, our new logo is a fitting and compelling icon for our quest,” says SETI Institute CEO Bill Diamond. “With this symbol, we embrace the essence of science’s mission – to be curious, and to seek understanding through groundbreaking research.” 

"We are engaged in the definition and reexamination of concepts and hypotheses in astrobiology, and are now expanding the tools deployed in the search for intelligent life beyond Earth."

“With this bold new brand, we launch a new era in our efforts to understand mankind’s place in the cosmos.” 

The SETI Institute’s interests range from the exploration of our solar system, looking for microbial life relatively nearby, to the search for technologically sophisticated beings on worlds orbiting other stars.  The Institute employs more than 120 scientists, technicians and staff.

The new logo is simple and scalable, familiar and yet provocatively unique.  It is intended to be quickly recognizable and sufficiently iconic that – without words – it will be instantly associated with the SETI Institute. 

For designer Beattie, the unique interests of the Institute are self-evident: “No-one has a better claim on ownership of the question mark than the SETI Institute,” he says.  “And soon, perhaps very soon, its scientists may find answers to the long-standing question of the ubiquity of life.”

Sony Playstation 1 Logo Design Ideas and Concepts

I know the Sony Playstation 1 Logo Design Ideas and Concepts isn't exactly breaking news, as it's been floating around for a while:

I came across it again by accident the other, and I do like looking at all unused concepts for any branding project, then comparing them to the chosen one.

As a logo and graphic design, it's generally always heartening to see another designers/studios early logo concepts, as they are rarely works-of-art when compared to the final logo design.

I'm always looking back at my early logo design concepts and laughing at how awful they are.

Some of these early Sony Playstation 1 designs are interesting to say the least, but the whole process of exploring the shit early ideas generally leads you to eventual fame and glory.

Also check out the: Meaning Behind the Sony Vaio Logo


Sony Playstation 1 logo design ideas and concepts

The Sony Nintendo Playstation Console

Here is what the Sony PS1 was supposed to look like before Sony took it on without Nintendo.


MovingBrands 2011 HP Progress Marque Logo Now Being Used

Great news, reported by Verge, that HP are now going to be using the HP Progress Marque logo design, that MovingBrands came up with back in 2011.

I clearly remember when MovingBrands initially announced their collaboration with HP on a much larger branding project.

Many were a little disappointed that HP didn't decide to use the new logo design, and it was left as an unused, and unapproved, logo design concept.

Clearly it wasn't completely forgotten, and maybe some one at HP saw the Progress Marque's potential somewhere down the line.



Hewlett Packard have now announced that they will be using the MovingBrands logo, dubbed the 'Progress Marque' designed back in 2011, for a newly released premium range of laptop, called Spectre 13.

I think the Progress Marque certainly ties in nicely with the Spectre name, they sort of feel they do fit together.

Obviously a James Bond connection comes to mind with 'Spectre', and for me Spectre does create feelings of: hardness, angled, sharp, clarity etc etc etc.

A bit cheesy maybe, the Spectre name… OK, quite a lot I think.



Three Brand Logos?

Now there three different brand logos used: Hewlett Packard Enterprise, HP and now the HP Laptops "Progress Mark".


I realise that HPE now covers corporate hardware and services, whilst HP deals with the computer and printer business, but still… now having three HP logos.

It sure is good, from a design perspective, to finally see that Progress Mark being used.


The Best Rebrand Ever: Virgin America Brand Update

Virgin America Brand Update: There have been far too many recent examples of such poorly designed, and executed rebrands. 

It is with happy heart that Virgin America has really upped the game when it comes to brand redesigns.

I for one will be carefully watching how future brand redesigns use Virgin America as a benchmark for: quality and sheer creative professionalism, as well as the utter commitment required when taking on an epic responsibility of a logo redesign.

It's such a joy, and blessed relief, to finally witness a logo and brand identity redesign that really gets it.


Virgin America Logo Design Rebrand


Virgin America: "To achieve the look and feel, a team of 15 designers spent over 2,500 hours perfecting the precise shape of the circles. In fact, if you look closely, you’ll see that each circle is designed to mimic the nose of our Airbus A320 aircraft."

"From a series of eight simple dots that reflected each year we’ve operated as an airline to long, hard tubes that were meant to convey our upward trajectory as an airline – we explored every angle. Connor soon struck inspiration at an N_Fuzion retreat in Northern Wisconsin – a safe haven for unfettered brainstorming – an area Virgin America doesn’t fly to and has no association with."


Virgin America Logo Design Rebrand


Changing the World 

Virgin America: "We hope you love this logo as much as we do. We think this new face for our brand will not only upend the design norm, but also fundamentally change the entire world for the better. When you look at this logo, you’re not just looking at a drawing or shapes. You’re looking at what it means to be human. It’s a reminder that Virgin America is more than just a company that moves people from point A to point B – it’s a way of being. We truly understand the essence of humanity, and when you fly on our aircraft, you feel it."


Virgin America Logo Design Rebrand

Select Quotes on Virgins Successful Brand Redesign

Bryan Young: "Love the brainstorming ideas... they all look like boobs, penises, and vaginas. That's a brand I can sink my teeth into! "

Joe: "While some may see a pair of breasts, others see a pair of intricately groomed testicles. Coiffed genitalia soaring at 35,000 feet, touching the face of god. Virgin America"

Joseph Reesha: "I am LOVING this Logo every minute I keep it in front of me. WOW!"

Elizaio: "Well done. A masterpiece! World changing indeed. BRAVO!"


Virgin America Logo Design Rebrand

Obviously I know this is an April Fools in case people think I've finally lost the plot. I actually lost it along time ago…

NASA Worm logo upside down Red-Very Sexy and Very Naughty

NASA 'Worm' Logo Design Upside Down - Very Sexy and Very Naughty

After the excitement of receiving my copy of the Kickstarter project, "The NASA Graphics Standards Manual reissue", I hurried down the beach to show some of my 'designery' friends.

One of them, who was sitting opposite me, got to see me pull the NASA manual out of it's gorgeous foil envelope, showing that famous NASA Worm Logo in it's upside down glory


NASA Graphics Standards Manual reprint

The first thing that he said was, "That reads, "Very Sexy and Very Naughty".

I now can't unsee this, and the juvenile in me had to whip up a version of the NASA 'worm' logo, as an upside down 'alternative', along with the tagline (in the correct typeface and styling of course).

Hey, I know it's not a cool thing to do; to cheapen this iconic brand, but it did make me smirk.


NASA Graphics Standards Manual reprint 3 NASA Graphics Standards Manual reprint 3

Symbols of NASA: After it was introduced, the "meatball" was the most common symbol of NASA for 16 years, but in 1975 NASA decided to create a more "modern" logo. That logo, which consisted of the word "NASA" in a unique type style, was nicknamed the "worm." That logo was retired in 1992, and the classic meatball insignia has been the most common agency symbol since.

Bing Logo Design Evolution 2009 to 2016

I like to think that most of the time I have my ear to the ground, and not much escapes me in the graphic design work, but now and again, things pop up that I'm amazed I simply missed.

Recent example of 'not' having my ear to the ground: the lovely negative space design in the Blackfish logo, and today I've just seen that Microsoft made a small change to their Bing logo.

microsoft bing logo design evolution.jpg

Need to do more research, as apparently the new 2016 logo hasn't been completely rolled out as yet.

Logo Updates

As far as logo updates go it's a'wight. I did like the yellow version of the logo mark, with the double negative space cut-outs, and the lowercase 'b' was a consistent match for the logo mark.

microsoft bing logo construction

Consistent 1st Initials

Now the 2016 version removes the lower cut-out, and now changes to uppercase 'B' for the wording, but still keeps the lower case 'b' for the logo mark.

This irks me a little, as it's now somewhat inconsistent.


The flip side is: that the other Microsoft brands, like: Office, Windows and XBOX are all uppercase initials, so makes sense in that regard.

I personally  like my logo mark initials to match the same upper or lower case of the brand name, but can see why it's been changed in this instance.

But hey, what the hell do I know anyway.

Found via The Verge