Subscribe to the Blog with or | Post Updated: May 22nd, 2017 | First Published: May 22, 2017
Posted by: Graham Smith in Categories: Design Essentials, Free Fonts, Typography
Love Wins is Hand-Lettered Free Font For Equal Rights Designed by Resistenza
It's not your typical font; it's actually a collection of 60 Equal Rights phrases, words and statements, that will allow you to spread love, and show your support for Equal Rights in many creative ways.
How to Download
As is quite common now, in order to download the font, all Resistenza ask is that you show support for the font, by: Tweeting, Liking it on FB, or G+1 and once done, it'll unlock the font so you can download it.
What can I do with Love Wins font?
On their website, there are some easy options to create various forms of real-world items, such as: Making Stickers, Make a Sign, Make a T-shirt, and create Posters.
Resistenza: "As Letter crafters we love seeing the signs people design for their different pride parades, and we wondered… Why don’t we create a collection of handcrafted lettering to share some love and to add a typographic realness to the party?
Love Wins Font is a series of 60 phrases handwritten with expertise and love specially designed to celebrate diversity. The lettering was crafted with different calligraphic tools creating diverse aesthetics.
You can use them to create your signs, t-shirts, stickers, poster, banners.. all you need is to spread love during your Pride Celebrations (or day-to-day life!).
So if you support love and freedom, this is your new favorite freebie! Shout LOVE out loud!"
Subscribe to the Blog with or | Post Updated: May 17th, 2017 | First Published: May 17, 2017
Posted by: Graham Smith in Categories: Design Essentials, Tips & Advice
Trademarks (trade mark, trade-mark) are a unique symbol or word(s) used to represent a business or its products.
Once registered, that same symbol or series of words cannot be used by any other organization, forever, as long as it remains in use and proper paperwork and fees are paid.
Companies do need to apply for them and receive ownership confirmation with the U.S. Patent and Trademark Office in order to claim protection from copycats, however.
Over time, trademarks become synonymous with a company name, so that you don’t even need to see the name to recognize a particular business.
Unlike patents, which are granted for a period of 20 years, trademarks never end.
The fact that we so easily associate symbols and words with companies and their brands is one of the biggest advantages of their use.
When a customer sees a familiar logo or phrase, they have instant recognition, which can drive preference and, ultimately, sales.
Signs of a Trademark
To indicate that a trademark has been claimed companies use one of three symbols:
- ™ - Using the trademark symbol after a logo or phrase alerts competitors that you have claimed this symbol or phrase as your own, but you don’t have to have even formally apply for it.
- ® - Only trademarks that have been officially granted by the Trademark office can use the ® symbol, which stands for registered trademark.
- ℠ - Companies that sell services, not products, have the option to use the service mark logo, but most use the ™ instead for simplicity.
Protecting a Trademark
Although a trademark is issued for the life of a company or product, businesses do need to guard against phrases becoming generic.
This typically happens over time when people use a company’s product name to mean all products or processes like it.
When you think of Google, a lot of us will say, "we'll Google something", rather than, "We'll search for something."
Similarly the same happened with Hoover. Instead of saying, "We need to vacuum the house.", we'll often say, "We're going to hoover the house."
To continue to claim that trademark, these brands will try their best to stop people misusing the term.
Benefits of Registration
Once a trademark has been granted, the owner receives three key benefits:
- A notice of claim to any other businesses thinking of using the same symbol or word as its trademark
- A legal presumption of ownership, which can help fend off would-be users
- The exclusive right to use the claimed trademark
Filing a Trademark Application
The process of filing for trademark registration is fairly simple. It can be done online through the Trademark Electronic Application System and costs between $225 - $325.
Re-published, with kind permission, from: https://shopify.com/encyclopedia/trademark
Subscribe to the Blog with or | Post Updated: May 25th, 2017 | First Published: May 3, 2017
Posted by: Graham Smith in Categories: Design Essentials, Resources
This super handy infographic, called: Know Your Image Formats - Mega Cheat Sheet, will help you understand exactly which image formats to use for: logo design, web use, print, social platforms, much more.
Newcomers to logo design, and pretty much any form of digital type design, can easily become overwhelmed with the various image and file formats available, such as: GIF, PNG, JPG, BMP & TIF, etc.
Not all image formats are created equal. All have different uses and different attributes, Know exactly what image format to use for web use, print, social platforms, logos and much more with this handy cheat sheet.
There are definitely optimum image formats to use, depending on what type of digital image you are saving, and where that image will most likely end up: website, commercially printed materials, social media platforms, etc.
Choosing the right file and image format is actually, for the most part, is a very important aspect of digital design to get to grips with.
Not to mention you'll need to know what sort of image files to give your clients, once you've finished their logo design project. You can't have your clients knowing more about image files than you now, do you!
Know Your Image Formats - Mega Cheat Sheet Infographic
Subscribe to the Blog with or | Post Updated: April 28th, 2017 | First Published: April 28, 2017
Posted by: Graham Smith in Categories: Design Essentials, Inspiration, Vintage
The drawing and animation of The Cute Character is a Disney speciality, and has been forever and ever, and ever.
This is a fascinating illustration of the major points that Disney knows makes the perfect cute character.
There are a few phrases that now seem a little 'dated', such as: "Fanny portrudes-never bulges, but fits into the leg lines and base of body."
The juvenile in me finds that somewhat funny…
Drawing the Perfect Cute Character by Disney
Subscribe to the Blog with or | Post Updated: April 28th, 2017 | First Published: April 24, 2017
Posted by: Graham Smith in Categories: Design Essentials, Tips & Advice
There are plenty of articles discussing the 2017 colour trends for graphic design: here are Top 6 Tips to help you work with these 2017 colour trends.
These articles detail the heavy, saturated tones that we can expect to see more of this year, but how do we practically incorporate them into our work?
For some brands and clients, these kinds of tones need to be applied subtly, in accents and final touches, whereas for others they may actually benefit from the full injection of colour and life.
From “Primrose Yellow” and “Flame” to “Kale” and “Lapis Blue”, none of these colours intrinsically sit easily together. They clash, powerfully, in a was that seems discordant but can still work given the right canvas and artistic treatment.
The clash of bright and earthy tones is supposed to be representative of the colours that surround us in nature, however they can be troublesome for brands to work with.
With the help of trade printing company QuinnsThePrinters we bring you the Top 6: Do's and Do Not's, of using the 2017 colour palette, taking into account the brand, tone and desires of each client.
2017 Colour Trends in Graphic Design - 6 Top Tips
Do introduce colour sparingly
Colour is one of the most profound elements of branding because it triggers an emotional response and triggers memory, specifically the recall of brands. That usually requires a strong sense of consistency within the designs.
But of course, to keep them fresh and up-to-date, it can be helpful to incorporate some of the hues that consumers will be seeing around them from fashion to interiors. a
This will resonate and strengthen their affiliation to the new designs they see.
Do utilise the meaning behind the colour
Pantone’s overall 2017 colour of the year is “Greenery.” It is supposed to symbols nature, new beginnings and reflects that growing sense in society of a need to reconnect with nature.
PANTONE 15-0343 Greenery
Bringing forth a refreshing take, Greenery is a tangy yellow-green that speaks to our need to explore, experiment and reinvent. Illustrative of flourishing foliage, the fertile attributes of Greenery signals one to take a deep breath, oxygenate and reinvigorate.
It’s a fresh yellow-green shade which gives consumers a sense of being reinvigorated. This can work really well for new brands who want to present a fresh take on their space in the market.
The Kale tones are explicitly good choices for any clients related to healthy living, diet and food - particularly organics - lifestyle balance, vitality and youth and a focus on the environment or simply enjoying the outdoors.
But even as an accent or add-on colour, Greenery can work within a brand’s existing design to highlight environmental efforts in the responsibility and transparency side of operations.
In photography too, a greater emphasis on natural shades and outdoor scenes would be a subtle way to incorporate this theme.
Don’t clash brand tone with palette emotion
Similarly with the other palettes, there are distinct moods and emotions elicited from each that will only work if it sits emotively alongside the client’s brand tone.
The “daydreaming” palette is light and serene, whereas “acquired taste” is subtle and luxurious. The “reminisence” palette is good for eliciting nostalgia whereas “florabundant” brings drama.
Also take note of the abundance of earthy tones such as terracotta and browns. These may not work with sleek brands, minimalist products or modern services for example.
Do accent; don’t conflict
Trying to use all of the colours together could lead to a real conflict of attention and an unwelcome response from confused or visually overwhelmed consumers.
However it’s worth bearing in mind that alongside these bold colour palettes, the prediction for neutral tone popularity sits alongside that. Rather than contrasting, using both together is the key to balance in graphic design this year.
Powerful colours paired with the blacks, greys and camel hues creates depth and juxtaposition that both seeks attention and also maintains the eye to fully convey the message.
Don’t force through it; find a way around it
If the colours themselves really will not work with the brand brief or the client’s own preferences, then there’s no point trying to crowbar it in.
There are workarounds to bring the same “nature” effect into the graphic design. Solutions include the use of actual greenery - such as scenery or vivid close-up photography that includes the tones.
Similarly, the use of leafy typography or designs the bend and sprout in the way foliage in nature would, or to use natural wood effects as a background rather than an object is another workaround.
Keeping the bright tones to accents only and more fully incorporating the neutral tones of beiges, nude and camel can work well with only too.
Do match the colour trends to the design trends
Colour and design should work effortlessly together to convey and inherent message within the branding product.
However clients may come with a specific graphic design theme in mind, leaving it to you to pair it suitably with the right colour palettes.
So we bear in mind that certain design trends of 2017 will work better alongside particular tones within the new palettes.
Modern retro is remaining strong in design popularity and it works well with the clashing hues of deep and bright duotone colours on the charts.
Think khaki, or olive green, alongside brick red.
Minimalism too remains a common theme and is ideally suited the stark contrast of the bright or monochrome backdrops with neutrals.
Subscribe to the Blog with or | Post Updated: March 28th, 2017 | First Published: March 28, 2017
Posted by: Graham Smith in Categories: Design Essentials, Graphic Design
Always love seeing these random design snippet's from the ever increasing fountain-of-knowledge, in this case the 'snippet' is the Pantone Colour References for Star Wars Character Boba Fett.
Daniel Gray: "Flicking through the enormous and fantastic The Making of The Empire Strikes Back, I stumbled upon this little curio: Pantone references for Boba Fett's costume, provided by ILM for the licensing branch of Lucasfilm.
Presumably similar guidelines were drawn up for other characters.
What specific shade is Yoda?
What are the colour refs for all of the lightsabers?
Is the dark side coated or uncoated?"
The Pantone Colour References for Star Wars Character Boba Fett
Subscribe to the Blog with or | Post Updated: May 25th, 2017 | First Published: March 23, 2017
Posted by: Graham Smith in Categories: Design Essentials, Tips & Advice
This infographic, designed by Market Inspector, presents 9 simple logo tips to consider in order to create a great logo design for your business.
An innovative and memorable logo design is one of the most valuable graphic design assets a company can ever have.
Due to the fact that business success relies on it’s customers and their loyalty, it is important to create a design correctly the first time around.
Rebranding is undoubtedly a long and complicated process, so brand identity should be reflected clearly and transfer the core message to the audience from the first encounter.
9 Simple Logo Tips for Designing a Successful Logo for Your Company
1. Brand identity knowledge
The logo should be based on the vision, values and goals of your business.
Alignment with the marketing communication strategy and target audience’s needs is crucial in order to match the actual positioning on the market.
These considerations should be the starting point of the design creation process.
2. Turn to basics
As many graphic designers would advise, the primary attention should be kept on clarity of the design.
Qualities like simplicity, consistency, recognition and persuasiveness should be reinforced. Avoidance of overly complicated design is a good strategy to follow in this case.
The same applies to your brand’s web design which needs to be user friendly and enhance customer experience with the company.
3. Key to success - being authentic
Competitor analysis and knowledge about the trends is always beneficial but should not be the main focus.
If you want your business logo to stand out and shine through the cluster of brands, then try to have something that others do not.
Instead of following a certain trend, one can break the rules and create something unique that fits well with the company identity.
Being just a follower will always leave your brand a couple steps behind.
4. Personal design process
Pursuit of creative ideas and implementation is never done in a straightforward way.
Adjusting the design process to your own working style and way of thinking has the benefit of efficiency.
For inspiration, the steps of the process can be:
- Briefing and setting the direction
- Online research for visuals
- Keyword research
- Reflection and revision
- Final drawing.
5. Be comprehensive and detail-oriented
Make sure to check the look of the design in different formats, even the ones you might not even plan to print.
For example, on t-shirts, websites, banners or business cards, they might provide a very different look from what you may have expected.
Additionally, the color psychology and its application are also one of the aspects to consider.
Catchy, and at the same time balanced design, color choices have certain effects on people’s perception and expectations of the brand.
6. Avoid banalities
The most innovative and interesting ideas do not come in the first brainstorm session.
The initial filtering and deeper exploration process is necessary to have something truly unique.
Such popular visuals, for example, use the thought bubble for ‘chat’, or shopping cart for ‘retail’.
These are definitely over exploited ideas, which in the consumers' mind no longer have an element of surprise, they have also lost their memorability factors.
Due to clichés, logo design does not bring any extra value that is expected, and the brand blends into the big pool of other similar visuals.
7. Conduct online research
A good old-fashioned keyword research should be implemented to generate ideas.
Nevertheless, make sure you know the limit and stop the research once the 10 of the most relevant and appealing designs are gathered.
Those designs should be collected having the brand values and identity in mind.
8. Mind map technique
Mind-mapping technique is used for filtering and expanding ideas further until they are fully developed.
A range of different idea combinations can be found after the keywords are moved to the mood board - an arrangement of images, text or materials to evoke a certain style.
This way something completely new may emerge.
After mind-mapping, try to run a quick search and check whether a similar logo already exists.
Pen and paper: your best friend for quick ideas.
Do not start working on a computer right away since it will be less flexible.
Furthermore, keep all the sketches since these are a great source for ideas. This is especially relevant for creative people such as designers.
If you are not an artist or designer, after sketching out your logo ideas, it may be good to hire a professional graphic logo designer, or a skilled logo artist to help you make your final logo.
Subscribe to the Blog with or | Post Updated: March 23rd, 2017 | First Published: March 23, 2017
Posted by: Graham Smith in Categories: Design Essentials, Designer Spotlight, Graphic Design
Who the fuck is Saint Hoax?
I originally found this on Imgur, then Tweeted it without realising who the 'author' was, so now putting that right by blogging it with appropriate credits and links:
The struggle is real... pic.twitter.com/LKPTi4ScBA
— Graham 'Logo' Smith (@thelogosmith) March 22, 2017
It's a major insult actually, to call this a Meme, but I can't help but feel this is exactly how it'll end up being.
Have to say that this is REALLY well done, and is not your usual internet Meme; this is quality, and @SaintHoax is always about the quality.
This is certainly going to be on peoples' radar, as the unique expressions, and captions, are just hilarious.
When your Tasteless Graphic Design Colleagues Give you Feedback by
The Original Tweet
Here's the original Tweet. Definitely worth Liking and Retweeting this original Tweet, just so show solidarity with the designer:
When your tasteless colleagues give you feedback 😒 pic.twitter.com/XXmTomQXZ4
— Saint Hoax (@SaintHoax) March 20, 2017
Subscribe to the Blog with or | Post Updated: February 26th, 2017 | First Published: February 26, 2017
Posted by: Graham Smith in Categories: Design Essentials, Designer Spotlight
Need to Sharpen Design Skills? Been getting stuck-in-a-rut of late; maybe tied down with a long grinding project that just never seems to finish? Need a fresh injection of something new and random to spend a few hours on?
"These practice design prompts are intended to challenge you to think outside the box."
Head on over to the Sharpen Design Generator, and flick through a serious of Graphic Design related challenges: or side-project, exercises, self initiated tutorials, call it what you will.
Once you have completed one or more of the challenges, then you can send them a copy of your work, and/or Buy Them a Beer!
Put it in your Design Portfolio
If you actually end up designing something pretty special, then there's no reason why you can't put this in your design portfolio.
I have a mixture of client, and self initiated, logo and brand identity design projects in my Logo Portfolio.
Your design portfolio is ultimately about showing what you are capable of, not just about how many 'real' clients who have worked for.
Sharpen Design: Random Graphic Design Challenge Generator
Subscribe to the Blog with or | Post Updated: February 26th, 2017 | First Published: February 25, 2017
Posted by: Graham Smith in Categories: Design Essentials, Resources
I've always been under no illusion, that freelance contracts are mostly worthless when it comes down to having to enforce it, as it costs money to hire legal help in order to do so.
A lot of freelance designers, simply can't afford to go down that route.
However, what the freelance contract does provide is a clear set of: rules, guidelines, specifics, and overall expectations, that help both client and designer agree on what exactly is being agreed upon.
A freelance contract, for the most part, is like a glorified Check-List; simply helps manage those expectations during the course of a project.
It helps keep both designer and client honest, and helps prevents those, "you said this, and you promised that" scenarios, that without a contract are hard to argue against.
Bonsai Freelance Contracts
My life has been so much easier since using Bonsai freelance contracts, and I can't really ever see a time when I'd now not use one.
With a few PayPal cases that I've have to deal with in the past, being able to show PayPal the contract that the client signed, has inevitably saved my bacon.
So, even though I'd likely never be able to legally enforce a contract (I know many other freelancer designers in similar situation), having a contract simply reduces overall anxiety, as it feels like a nice safety blanket, or reserve parachute.
It's there if you need it…
The Freelance Contract - A Free Design Contract Service by And Co
As well as Bonsai offering freelance contracts, there is also another offering from And Co.
The Freelance Contract is super easy, and very customisable , so it'll be something that I will try in the near future.
It also has some features that Bonsai doesn't yet have, and these are features I'd like Bonsai to implement.
It's free, so no real reason to not give it a try.
© 2006-2017 All Rights Reserved
The Logo Smith: Logo & Brand Identity Design Studio, with 25 Years Experience,
in Cahoots with, The PR Room - Public Relations Agency: Tech, IoT & Smarthome PR Services.
Graham Smith: 10 Badgers Copse, Seaford, East Sussex, England.
Tel: +44 (0) 7816 527 462 - Email: [email protected]