I read the article in question, had a quick look at your portfolio, noticed the contradiction, pointed it out and left.

Unfortunately I did not stay around long enough to digest previous articles or the whole site.

But hey, thats one of the fundamental problems with the web… you cannot control the end user.

Good luck with the updates and should I have time, I look forward to reading them.

Cheers

Andy

I am trying to break more into the UK market now, just due to easier logistics.

Glad you found the post agreeable.

Yes, it would help immensely helpful if designers did, as a rule, included documentation with every logo design. Given the sheer number of logos in some peoples portfolios, you can imagine the task at hand.

If you had taken time to look past the first post, you would see that I am making attempts to write up detailed logo process posts for each design I have in my gallery.

In the meantime, you would have also seen that to bridge the gap, I am creating a series of ’snapshot’ posts for every logo I have, that includes a brief description of the post. Two of which were only posted in the last week.

As I said, it’s about context, but you took the article out of context by not taking my whole site in as a whole. Therefore, this post in effect, you took out of context, by rushing in with a comment trying to prove a point.

But thanks for contributing regardless. :)

“It’s all about context… Not just a gallery, sitting idly on its own.”

Now there’s a disadvantage of having most of your clients overseas — you rely upon them to send photos of implemented designs rather than take them yourself.

SO thanks, after reading you comment I added a small intro to the post just to clarify it wasn’t about saying ‘reading case studies IS the only way’. It is however more thought provoking and beneficial to read the ‘whys and hows’ opposed to just checking out the eye candy.

I think general awareness is a must for a brand creator. There is nothing more important than being in tune with what is happening around you .. this leads to a good absorption of current trends, the flow of information between consumers and clients and how it is projected through various media. Each identity project is unique and different in its own way, no amount of gawking at logos in galleries is going to prepare you to fulfil that project. The real inspiration comes from the deep-rooted understanding of the project at hand itself, don’t you think?