Comments on: Brand Identity Process – Foehn & Hirsch Identity Development

By: Mark_CBB

Mark_CBB — Tue, 29 Nov 2011 09:36:25 +0000

Interesting read, thanks for shedding some light on your design process.

By: Christina

Christina — Sun, 11 Sep 2011 22:41:00 +0000

Hi Graham, absolutely love reading your posts, I’m not a logo designer, actually quite the opposite, I design lingerie. At first what seems to be such a simple ‘bog-standard’ logo that kept catching my eye as I was reading all your bloggings, (more in an annoyance and baffled kind of way that it was a logo design that was probably paid big bucks for) I couldn’t see the sense in it, much like how you must be wondering how and why on earth I have a degree in making underwear… until I read this post and now absolutely amazed at the work you put in to create such a ‘simple’ or shall i now rephrase ‘seamless’ logo. I love the way you explain your design processes, I do hope that it educates many clients to rethink about the way they see a designer’s job…well done, amazing article, and definitely worth favouriting! x

By: Christopher Magruder

Christopher Magruder — Sun, 28 Aug 2011 20:23:00 +0000

Great process and break down Graham. Loving the final result!

By: David Walker

David Walker — Mon, 11 Jul 2011 12:43:00 +0000

July 2011 and they still haven’t implemented. They need to get their skates on.

By: David Walker

David Walker — Mon, 11 Jul 2011 12:43:00 +0000

July 2011 and they still haven’t implemented. They need to get their skates on.

By: Indianlogodesign

Indianlogodesign — Mon, 06 Jun 2011 10:14:00 +0000

Logo bears the brand value of an organization
and therefore making frequent changes in its shape or form might have an
adverse impact on your organization brand value.

By: Alyssa  Goch

Alyssa  Goch — Sun, 06 Feb 2011 00:44:00 +0000

OMG this is such a good post. I only know that, because I usually google a post, scroll through looking for what I need to know…then BAM I’m done–off…gone. But after finding what I THOUGHT I needed in this post, I went back up and read the first word…which turned into the first sentence, the first paragraph. And I made it…to the last paragraph, the last sentence…the last word. And I realized I need to do that more often on here. ThAnKs!! I’m bookmarking this one for sure. :)

By: logo designs

logo designs — Sat, 22 Jan 2011 14:30:00 +0000

Wonderful, that is exactly what I was hunting for! You just spared me alot of digging around. I’ll make certain to put this in good use!

By: Sublimeo

Sublimeo — Thu, 13 Jan 2011 22:05:00 +0000

amazing logo redesign !

By: Marion

Marion — Thu, 30 Dec 2010 16:01:00 +0000

I love this identity, and it’s really well-written. It’s very interesting to discover the process of this rebranding, thanks for sharing the experience !

By: Brittany

Brittany — Thu, 14 Oct 2010 16:36:00 +0000

I like the fact that the ampersand is clearly readable at smaller scale, but when it gets larger, the cut in seems just a bit strange. I really love the changes though, and the ampersand seems stronger overall.

By: Shageevan

Shageevan — Wed, 15 Sep 2010 08:59:00 +0000

Nice article! This will teach the readers how much of hardwork is needed for a logo to be designed!

By: Shageevan

Shageevan — Wed, 15 Sep 2010 08:59:00 +0000

Nice article! This will teach the readers how much of hardwork is needed for a logo to be designed!

By: Alexanderspliid

Alexanderspliid — Fri, 13 Aug 2010 02:06:47 +0000

On the top ten best posts i've ever read on the web. Gratz with the job. Very well designed logo, and very beautiful writing.

By: Kerry

Kerry — Wed, 04 Aug 2010 13:26:21 +0000

Thanks for sharing your logo development, it was a delight to read! I love the attention to detail, and it's these very details that contribute to the success of a design.