portfolio & design blog of logo & identity designer, Graham Smith
So far, over 5 pages of logo redesigns for the Greenpeace logo redesign competition, some nice idea’s in this Flickr set. With such tag lines as ‘Broken Promises‘, ‘British Poison‘, ‘Bloody Planet‘, ‘Biological Pathogen‘, ‘Big Profits‘, ‘Below Pride‘, ‘Beyond Pollution‘, & ‘Bad People’ the Real BP, will have some challenge to shed all these negative associations.
BP GreenPeace Logo Redesign Flickr Set
A few thoughts
Regardless of the oil disaster, the BP helios logomark is stunning. In some respects, a real shame that such a beautiful identity is now tainted with such a global disaster.
Wonder what Landor and Olgivy are thinking right now. Their beautiful creation now associated with such global condemnation? Something as catastrophic as this, in terms of negative publicity and marketing may be hard to overcome.
What’s in store for BP? Will it become the bad memory that Exxon became? MarketingWeek says a rebrand cannot plug a credibility gap.
Also, what will happen with the planned Olympics in 2012? BP was planning to be part of the Olympic brand presence for London 2012.
If you believe BP is dragging it’s heels with the fixing of the oil problem, this article, Is BP trying to cap the Gulf oil well, or keep it flowing? should keep you happy.
BP is in a nightmare situation, as of course is the natural environment that has fallen victim to the oil rig’s demise.
What will recover first, BP or the environment?
Categories: Flickr Set, Logo & Brand Identity
Tagged: bp, british petroleum, Flickr, greenpeace, logo design < Previous: Barbican Identity Guide Flickr Set by Alastair Jones
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I am disgusted by the real villain here – Obama. This manipulative opportunist is milking this tragedy for every ounce of political gain and fanning the flames of fear and discontent. An 11-year old can see that the oil spill tragedy is awful. But an 11-year old can also see that BP, its leadership and resources are all rallying around one simple goal – to end this spill and mitigate its negative effects on the environment and people's lives. Unlike other companies, such as Ford and Toyota, who engaged in inexcusable cover-up's and denials, BP is open, honest and transparent. How soon we forget that Ford knew that its Pinto would explode if rear-ended yet chose to remain silent because their lawyers told them it would be cheaper to pay claims than recall their defective product. Yet people still drive Ford automobiles!? It is easy to slam a foreign oil giant, as the biased American media is so focused upon. CNN and CNBC should show some balance in its reporting yet instead has chosen to act like schoolyard bullies. Their talking heads even show their visible scorn for any expert who attempts to offer a balanced perspective. I personally commend Mr Hayward. I hope he soon get's his life back. To the CEO, Board and all friends of integrity, I say Stand Strong. To Obama, I say, you're showing your true spirit now and it is ugly and profane. Obama and the other trouble-making political shysters will hopefully soon be long gone. If Ford and Toyota are worthy of life, then BP is worthy of commendation and another 100 years of being the best of breed.