Blog Archives

TypeStyle Finder

The Busy Designer's Guide to Choosing Type

Rockport certainly get around, I lost count of the number of Rockport titles I have in my collection. More worringly, I dread think how much I have spent in total.

I picked this book up in Border's about 6 months ago and was immediately drawn to it after flicking through the pages.

Fonts listed by Groups and Topics

It's not a comprehensive reference book at all, but it's a excellent summary of fonts grouped into:
Moods, Concepts, Time and Context and Age Groups.

Under each of these are then sub groups, for example in Moods, we have 13 topics:

  1. Tranquil
  2. Friendly
  3. Honest
  4. Sporty
  5. etc

Under Concepts we have 12 topics:

  1. Corporate
  2. Techno
  3. Organic
  4. Fantasy
  5. Powerful
  6. etc.

Under Time and Context we have 10 topics:

  1. Archaic
  2. Victorian
  3. Wild West
  4. Baby Boomer
  5. New Age
  6. etc

And finally, Age Groups:

  1. Babies
  2. Toddlers
  3. Kids
  4. Young Adults
  5. Adults
  6. Seniors

Not just type

What set's this type book out from the many others is the combination of material referenced. For each main group, you get a page of appropriate color palettes and schemes that match the mood of that group. So not only can you quickly find fonts based on group and topic, but if you are color challenged, then there are some decent colour swatches to try.


You get about 6 pages at the beginning of colour and font style basics which is useful for the beginner designer. It details the anatomy of fonts and letter styles in a very clean and well presented format.

Who's it aimed at

It's a easy book to read and to reference and as the title suggests, it is ideal for those quick urgent jobs where your ability to think has ceased and you need helping choosing appropriately styled fonts.

Having a number of years experience with typography and design didn't stop me from wanting to buy this book. And indeed, it still proves to be a well thumbed and has countless tabbed sticky notes on many pages. Yes, it's not the bible or the entire type collection of Adobe, but it does a great job of making things seem less  'infinite' where font choices are concerned.

It may not be for everyone, especially those gifted with wonderful memory, but I would say it's a great book for those that need a small hand in choosing styles of fonts for various designs in a hurry.

 Previous Post:   Toluu – A Positive Experience with RSS Feeds
 Next Post:   Turbo boost incoming freelance job offers – The Wufoo way

Posts of Similar Content:
Graphic Skyline – Logo & Identity Project – Progress so far Graphic Skyline Logo Design Like the 'Progress so far' post for ID Barbers, this is just a run through of an uncompleted logo project. The images you see are not complete or destined to be the final versions. Spacing and other details may need to be addressed.This is not a traditional client ...
Type Hero #5—Madurai™ By Jeremy Dooley MyFonts consistently have amazing offers and this one for Madurai by Jeremy Dooley is no exception. You are getting 36 font styles for just $60 compared to the RRP of $300.There is a hint Co Text, by Dalton Maag, in some of the glyph shapes especially the e which I feel is quite uniq...
Type Hero #4—Thirsty Script By Yellow Design Studio I am that person that will often judge a book by it's cover, and the same goes to fonts listed on MyFonts. I am far more likely to take notice if there are some aesthetically pleasing gallery images to sell the font.Case in point: Thirsty Script by Yellow Design Studio. I'm gener...
Type Hero #3—Rubrik By Miles Newlyn Looking through my selection MyFonts Albums recently I was reminded of this lovely typeface family called Rubrik by Miles Newly. Since it debuted in July 2011 I have been regularly tempted to get my hands on it.My reluctance to purchase this font is down to the pricing structure ...

More Logo & Graphic Design Posts - Main Blog Index

Subscribe to Blog Updates, using: RSS | Email | Feedly