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Really enjoying the modern vintage work work by Patrick Macomber. Solid, clean and quite distinct in style with a good use of colour.  Some people just have it…

Found via Grain Edit.

 



This is not so much a review, more of a brief overview with the hope you will like what you see and purchase Brand Identity Essentials forthwith.

From the website…

Logos, Identities, Brands...What's the difference?

Design terms are too often used inconsistently, leading to confusion for designers as well as clients. Contrary to common usage, the words “logo,” “identity,” and “brand” are not interchangeable

Brand Identity Essentials lays a foundation for brand-building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design.


Brand Identity Essentials is a valuable book that covers just about everything to do with logo, brand and identity design with a lot more besides.

It's not a hard or text heavy and super detailed book to read, and is cleanly laid out so you can dip in and out quite easily. There are plenty of large size photographs that work well with the text to explain each topic. There is another book, which is far more detailed and text heavy, that I will cover next week called, "Designing Brand Identity: Alina Wheeler". This is for the more passionate and information hungry types that borders on educational coverage.

100 Principles for Designing Logos & Building Brands


One of the most useful aspects of Brand Identity Essentials is the complete online resources that accompany the book, titled 100 Principles for Designing Logos and Building Brands. A summary of all the topics covered in the book has been made available online for reference, see partial index above.

The few images below are taken from the website version.

All in all a solid and useful book to have around if you are keen to pick knowledge that covers more than just logo design.

If you are already reasonable well versed in logo and brand identity design/marketing/advertising then this may be worth a miss, but the book I mentioned above, Designing Brand Identity, is definitely more hard-core.



This vintage 1970's McDonaldland Brand Specification Manual, or style guide, has nothing to do with logos, but all to do with creating and presenting consistency. The manual was presented to licensees to help create McDonaldland-licensed items.

This is a winning find with all credit goes Jason Liebig for scanning in the brand manual, and displaying in his McDonald's Flickr set. I found this via Retronaut.

To see all images at full-size, then either visit Retronaut all Jason's McDonald's Flickr set.



It's great to find a recent set of brand identity book and guidelines nowadays, and more so when they belong to Adobe, and are dated October 2010.

It's usually hard to find companies willing to make their brand guidelines openly accessible like Skype, I Love New YorkFourSquare and even NASA, as many seen to keep them close to their chest, or to those that need to know. The above named guidelines have done the circuit, and are not exactly new news, but this is the first time I have actually seen the Adobe corporate guidelines around the internet.

Adobe's branding book is what you would expect in that it is detailed and a cleanly laid out 60 pages of identity do's and don'ts. Adobe knows only to well, a company that has many sub brands, the importance of continuity of it's corporate visual identity.

The Adobe brand book covers a wide range of touch-points in it's identity guidelines: logos, typography, colour, imagery, photography, logotypes, mnemonic's, branded merchandise, templates etc.

Download the Adobe Brand Identity Book and Guidelines

 



Skype Brand Identity Book and Guidelines are another example of corporate identities done right. Some argue that this set of guidelines could have easily been condensed to much less than the 39 pages. That may be so, but I agree with the practice of spacing out each specific area of the brand identity.

Brand guidelines need to be easy to read and understand, with a focus on clarity and presentation, when there are many multiple parts of the overall brand to present in one publication.

I personally think that the Skype brand book is bordering on aesthetic and practical perfection.

These brand guidelines are a few years old now so unclear as to the accuracy of this particular version, but it still gives you a very detailed view of how companies like Skype value how their brand is viewed, perceived as well as presented.

It's hard to find companies willing to make their brand guidelines openly accessible like Skype, I Love New York, FourSquare and even NASA.

Download Skype Brand Identity Book and Guidelines

Another Skype Brand Book

There is another version of the Skype brand guidelines which you can download which are considerably different in tone and style. I personally don't like this version as it tries to be cool and funny.

Download Skype Brandbook