The Logo Smith - Freelance Logo Designer For Hire

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The Clampersand: Typographically Superior to the ‘C’ Clamp

April 15, 2012

Have seen some great ampersands of later, but particularly fond of The Clampersand: Typographically Superior to the 'C' Clamp by LunchBreath. Something about the name Clampersand which sounds a little like some gruesome thriller movie title. Found on...
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Swiss Typefaces

April 14, 2012

swiss typefaces5
Firstly a quick mention about which is a Jason Kottke web application and is how I came across this link and many other excellent links. If you have not heard or checked out, and like the idea of more fulfilling link discoveries, then you ought to head over there now. Stellar is such a simple idea brilliantly implemented. It is now the first website/feed that I check as well...
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Dark Knight ‘Unofficial’ Version of Sifter Icon

April 13, 2012

Screen Shot 2012-04-13 at 19.22.24
Arsing around with the Sifter app logo this afternoon and ended up with this righteously moody Dark Knight styled mono version. Trying to get my client to make this the official Sifter mono...
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Sifter Macintosh Dock Application Icon Design

April 13, 2012

Screen Shot 2012-04-13 at 13.27.45
Continuing from the Sifter logo and iPhone web application icon I have just about wrapped up the web application icon design for the Macintosh dock. We had a few options to consider in terms of overall "polish" which saw me putting out a test-strip on Twitter and Google+ asking for what option people preferred. You can see the test strip below. We saw a majority response for #3 which is the one the client...
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Link: The Story of the ‘Apartment Therapy’ Squiggle Logo

April 12, 2012

K Read more on The Story of the Squiggle Logo Love this logo for Apartment Therapies and the story behind the squiggle idea proves that some things are not how they might be first interpreted. What's particularly intriguing is seeing where Apartment Therapies started out with the logo design. What follows is the internal dissatisfaction that can cause the ever-present gut to play up somewhat. I think...
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