The Logo Smith - Freelance Logo Designer For Hire

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My BrokersDirect Logo Design Starts A Family

May 22, 2012

Brokers Direct Sub Brand Logo Designs
It's super nice when a previous client shows you some stunning new versions of a logo design you previously did for them. Ashely showed me these variations on the BrokersDirect (Process Post & Portfolio) I designed for them: InsureMyPlace, EasyInsure and EasyLet. It's great because these logo variations look really smart as well as effectively carry the original BrokersDirect identity. The colour selection is also...
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Genuis Icon For Breastfeeding iOS App Nursing Clock-By Marco Arment

May 20, 2012

nursing clock ios application icon design
Genuis Icon For Breastfeeding iOS App "Nursing Clock" By Marco Arment This icon design for Marco Arment's Nursing Clock iOS app is border line genius. I give 10/10 for sheer brilliance as well as simplistic execution. Came to my attention via a Tweet by John Siracusa (@siracusa). Buy it for the icon alone:… — John Siracusa (@siracusa) May 19, 2012   This would also be...
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Stunning Letters Typographic Poster by Skinny Ships & 55 Hi’s

May 18, 2012

The Letters Typographic Poster by Skinny Ships
The Letters Typographic Poster by Skinny Ships & 55 Hi's Oi Oi! The Letters Typographic Poster by Skinny Ships & 55 Hi's is a stunning example of typographic postergraphy at it's very bestest. Ready! Go! The Letters Poster contains many original letter forms as well as being wonderfully presented via the 2-colour screenprint process in gloriously shiny metallic gold ink with each poster...
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The Prolific Evolution Of The 3M Logo Design, 1906-2012

May 18, 2012

Evolution 3M Logo Design 1978
The Prolific Evolution Of The 3M Logo Design Evolution of the 3M Logo Design - 1978 (above) Hey hey! We start this incredible logo evolution of the 3M brand with the most recent which was introduced back in 1978. This version also takes the prize for having the most longevity: spanning over three decades. The evolution of the 3M logo looks like a successful exercise in yo-yo backwards-forwards brand logo...
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[Link] A Concise List Helvetica Alternatives From

May 18, 2012

Helvetica Alternatives from Typecache
Helvetica Alternatives From Hey hey! Helvetica Alternatives From Typecache is a remarkably concise list of typefaces, or called Font Clusters, that could be used as an alternative to Helvetica. I have a number of the typefaces listed by Typecache in my own library, but there are quite a number here that are new to me. You may also be interested in my own, and far less impressive, list of Gotham...
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