The Logo Smith Freelance Logo Designer and Brand Identity Design Studio

Design Blog: posts on logo design, brand identity and typography - Subscribe

Tom & Teddy Logo & Identity Update

February 4, 2011

Img 2011-02-10 at 19.12.25

Initial artwork for an ongoing project Tom & Teddy, this is pretty close to what the end logo will be like, finer details such as optimum spacing, colours etc are still being worked on. Further descriptions and a detailed logo process article to follow.

What follows is a brief outline of the brand.

Tom & Teddy is a premium beach and summer fashion brand, focusing on matching fashion wear for father and ‘younger’ son.…

Read More

Whats the Anagram of imjustcreative?

February 2, 2011

Img 2011-02-02 at 17.07.38

Today I discovered that majestic virtue was an actual anagram of ImJustCreative. So granted, not earth shattering news, and unlikely to change my life in any noticeable way, but made my day none-the-less.

Update : Then after I posted this, Gary Holmes presented me with smart cutie jive.

This came about after I posted 12 Antigrams by Pentagram over on the other channel, Mark Fusco tweeted me to say…

Read More

Typefaces of the World Poster by Shelby White

February 1, 2011


The Typefaces of the World poster by Shelby (@wanken) has been doing the circuit over the last week, and quite rightly so. I blogged about it over on the other channel last week, the reason I am posting again is that you can now…

Pre-Order your copy

The poster is now available to pre order over at Scribble On Everything for a very reasonable $29.…

Read More

The Firefox Logo Crop Circle

January 31, 2011


Flip over to the other channel to see more

Read More

The Street Identity by Pentagram

January 31, 2011

Mind blowingly simple on the surface, even for Pentagram. I for one need to think about this one for a while…

Source Link Pentagram Found On

Read More

Vintage American Trademark Designs

January 30, 2011

I have a few of these old Trademark books, great reads if you can find them to buy, not to mention seeing how logos have changed, mostly through accessibly technology – and I wouldn’t necessarily say for the better either.

Source Link GrainEdit

Read More

Logotypes by Master designer Michael Doret

January 29, 2011

Impressive portfolio and whilst you are over on his site, worth signing up to his RSS feed.

Source Link Michael Doret | Found on Grainedit

Read More

V&A Logo on Creative Review

January 28, 2011

The overall post seems to be a bit of a flop. There are a few interesting results though, namely the V&A mark designed by Alan Fletcher, appeals to me for just sheer class.

The faux bar formed for the A out of the ampersand arm is just perfect. The left edge of the bar just aligns perfectly with the imaginary left hand diagonal stroke of the A

Source Link

Read More

Rockin’ Batman logo by Steve Anderson

January 27, 2011

Found on

Source Link

Read More