The Logo Smith - Freelance Logo Designer For Hire

Design Blog: posts on logo design, brand identity and typography - Subscribe Newsletter or RSS

Sifter Macintosh Dock Application Icon Design

April 13, 2012

Screen Shot 2012-04-13 at 13.27.45
Continuing from the Sifter logo and iPhone web application icon I have just about wrapped up the web application icon design for the Macintosh dock. We had a few options to consider in terms of overall "polish" which saw me putting out a test-strip on Twitter and Google+ asking for what option people preferred. You can see the test strip below. We saw a majority response for #3 which is the one the client...
Read More

Link: The Story of the ‘Apartment Therapy’ Squiggle Logo

April 12, 2012

K Read more on The Story of the Squiggle Logo Love this logo for Apartment Therapies and the story behind the squiggle idea proves that some things are not how they might be first interpreted. What's particularly intriguing is seeing where Apartment Therapies started out with the logo design. What follows is the internal dissatisfaction that can cause the ever-present gut to play up somewhat. I think...
Read More

Yes. I design logos. For Realz.

April 11, 2012

self promo posters-for realz
I feel that there is an endless supply of words and phrases for me to use in these Helvetica based self-promotional posters. This is good for me, but very bad for...
Read More

Link: Does a large x-height make fonts more legible? by Ralf Herrmann

April 11, 2012

K Original Article on Opentype I have a particular fondness for fonts that have larger x-heights than those that do not, which is such a sweeping generalization to make, that I couldn't tell you specifically why other than in my head I know exactly why. Ultimately for what I do, mostly creating logo designs, font selection is frighteningly crucial as you only have a few letters and these take the stage...
Read More

No! That’s Spec Work – A Comic by Brad Colbow

April 11, 2012

Always liked Brad's comic strip on NetMagazine as well numerous toon's on his own website. I'm personally not die-hard anti-spec, but it amuses me no end to see how hot-under-the collar some people get over this. You shouldn't really feel threatened by spec-work if you are simply just bloody good at your job and know how to market, brand, advertise your own services. I often wonder: it's the very people who get...
Read More