you've strategically hit the battle platform of the logo & icon design portfolio & design blog of UK based logo designer (gun-for-hire) —the original Logo Smith since '86.

you've strategically hit upon the logo & icon portfolio and blog of UK logo designer Smith — the original Logo Smith since '86.



Visual Clue



imjustcreative Blog



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I get a number of logo requests asking me to work for free each week. some are just a few words, maybe the odd sentence. Some however are a little more detailed, such as the above.

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Logo Process – WavePulse Acoustics Identity Development. Wavepulse Acoustics was not a usual identity project. A logo design rushed out in a matter of a few hours, not something I would usually ‘shout from the rooftops’.

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The most iconic browser identity and my favourite internet browser, FireFox, translated to crop circle. Just shocked to find this on Google, shocked because it’s been around for years and that I have only just stumbled on it. There is a dedicated website article, hosted on the Oregon State Linux Users Group website on the planning and construction of this amazing field art.

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A drool worthy collection of photos from the ‘New York City Transit Authority Graphics Standard Manual 1970′ designed by Massimo Vignelli.

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I often get asked why my logo design process seems to differ from many other freelance logo designers. I don’t take your money, scurry away for a week then present you with 4 gleaming logo design ideas for you to choose from. You choose one, offer up some remarks then I scurry away again and make several rounds of alterations and changes. After a few days, I come back to you with a more complete logo. Then possibly a few more changes before completing the project. Finally, hoping to get paid.

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This logo design process for Keyboard Kahuna has been fun to put together, lots of images showing the explorations needed to end up with our final result. Although from the start, Thomas and I both agreed on the basic route, the project still took ages and many rounds of tweaking before we were both incredibly happy with the result.

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Further to my mini-series on vintage building signage and typography ‘Robins Brewery’ and ‘Vintage Typography in the Wild’, this post tackles a modern version of these painted building signs. The building in question is based in the historic town of Lewes and sits on the edge of the towns main through road junction.

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Hotel Chain, a logomark which came about whilst working on some idea’s for a hotel identity project I am currently working on. Just an example of how sketching and playing with endless rounds of idea tweaking in Illustrator can result in something quite fun.

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Some hilarious and slightly disturbing advertisements from the 1930′s, a vintage wonderland. They really were ‘Mad Men’. Apologies for the quality of some of these images, they were sent to me in a email, so no idea of the origination of them. If any one knows where these images may have originated from then do let me know so I can put appropriate credits.

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Stumbled on this excellent collection of vintage and minimal identity work created by Noel Martin. Noel Martin was a renown self-taught typographer and designer who studied drawing, painting, and printmaking at the Art Academy of Cincinnati.

Martin was celebrated for modernizing museum graphics and industrial trade catalogs. In 1953, he was featured in MoMA’s landmark design exhibition, Four American Designers, along with Herbert Bayer, Leo Lionni, and Ben Shahn.

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Collection of vintage logos from a mid-70′s edition of the book World of Logotypes. This Flickr set has done the rounds countless times, with views in excess of 4568. Time to include a link to it here.

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Not often I just post one photo, but this is beautiful. See the original on Flickr.

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Finding some real ace logo sets on Flickr or late, this one is no exception. Various logos, emblems, signs, letterpress blocks of 1950′s and 1960′s machinery and supply catalogues. Depression Press also has other Flickr sets of typography, design related images.

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Had to share this. Commissioned this cartoon illustration of moi for my freelance business, prior to ImJustCreative. At this time, I was going by the name of DigitalSlave and was a multi-disciplined freelance designer.

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I’m inviting a discussion on the risks of showing all your sketch ideas for a logo design process. Logo development and design process posts are becoming more popular and are a valuable way to show your work in context. Reading about how other designers reach their final logo designs can be very enlightening to say the least, often showing the rest of us new ways to approach our own logo development.

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Lineto is a beauty of a website, leaves you in no doubt the attention to detail lavished on their creations. The website deserves a good rummage around, check out all their fonts, specifically the LL Replica type family for which this specimen book has been created and the focus of this post.