The Logo Smith - Freelance Logo Designer For Hire

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Skiplex Logo Design Deconstructed

January 23, 2014

Skiplex logo deconstruction and guidelines
Skiplex Logo Design Deconstructed The Skiplex logo (logotype: just the logo wording) was customised from two commercial fonts, with emphasis on creating a contrast between ski & plex, but not so much to create a distraction. The construction and foundations of each part of each letter was looked at in detail, to create continuity with the whole notion of the downhill/slope movement which is fundamental to...
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Asking Clients for Full Payment Upfront [AQfG]

January 2, 2014

Screenshot 2014-01-02 13.43.48
As part of my A Question for Graham series [AQfG], Chris from PixelHatch, emailed me a follow-up question with regards to an earlier post of mine on the topic of asking clients for the full payment upfront, opposed to the more usual deposit/balance format. "I read your blog post on charging 100% up front and this is something I'd like to do in the future. In my mind it doesn't make any sense to work on a deposit since...
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Proper VIntage Porsche 356 Color Charts

December 31, 2013

Porsche 356 Color Chart 2
   This Porsche 356 Color Chart is rather seductive. Little bit of auto creative inspiration for this New Years Day. Really liking the circular 'infographic' style graphic on the front page, quite rad. Found...
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