The Logo Smith » Design Blog: posts on logo design, brand identity and typography http://imjustcreative.com Freelance Logo Designer and Brand Identity Design Studio Tue, 24 Feb 2015 16:34:20 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Client Advice: When Will My Logo Design Be Finished? http://imjustcreative.com/client-logo-design-finished/2015/02/18 http://imjustcreative.com/client-logo-design-finished/2015/02/18#comments Wed, 18 Feb 2015 12:49:44 +0000 http://imjustcreative.com/?p=21734 Client Advice: When Will My Logo Design Be Finished? Client Advice When Will My Logo Design Be Finished?” is one of...

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Client Advice: When Will My Logo Design Be Finished?

Client Advice: When Will My Logo Design Be Finished?

Client Advice When Will My Logo Design Be Finished?” is one of the most often asked questions by potential new clients, yet is the single most hardest one to give an accurate answer to.

As much as I completely understand the need for us all to control deadlines and schedules, not to mention the feeling of helplessness when tasking an outside designer to work on a project, the question still erks me.

There are a number of factors that are completely out of my control when it comes to determining when and if a logo design, or even a general direction for a logos possible direction, can be confirmed by, and a relatively accurate date given.

I don’t like not being able to answer the question in the way a client will be hoping for, but I simply cannot, and will not, promise a finished date when it’s a complete crock of shit, and a big fat lie.

The reality is: who knows when I’ll come up with that logo design idea that the client, or board members, or select group of trusted advisors will all unanimously approve.

When design itself is so subjective, how can one logo designer promise and assume that they’ll come up with a logo design that will, without fail, knock their client’s collective socks off!

If I could always determine the exact date and moment that the finale of all a single logo design projects: groundwork, mind-map’s, understanding the clients business/product/service, research of competitors, sketches of multiple ideas, and creating digital version in Illustrator, and give that date to a client with 100% certainty, I’d quickly realise I would be able to book up years worth of clients with week-by-week start and completion dates. Indeed, that really would be quite useful.

We all need Client Schedules

Obviously it’s very important to know when the client ideally needs a logo done by. After all, if there were no schedules or deadlines, we’d likely never finish it.

A schedule helps us focus our priorities, and allows us to prioritise other projects. However, a schedule is quite different from a promised completion date, especially with something as unpredictable as delivering a winning logo design idea right on time.

Each time I am asked, “When Will My Logo Design Be Finished?”, the only thing I can say for sure is that I really don’t know, but I will work my damnedest to complete the logo project in a timely manor, with any deadlines/schedules that the client has in mind, but without sacrificing the quality and integrity of the design. Not to mention putting myself under unnecessary stress.

If this is not good enough, then I simply refuse to take the project on. It doesn’t do me any good at all to take on a project knowing that an urgent deadline is waiting, and knowing I can’t possibly know if I’ll be able to deliver.

I can often give an overall idea, based on previous projects, but then again, anytime I give even an ‘approximate’ idea, it often feels like you are being held to that.

I simply try to just say it could take a few weeks, or it could take a a month or longer. It depends on how well the brief is put together, how quickly I’m able to get on track with the interpretation of the brief, how quickly I’m able to narrow in on that particular design that the client will like.

If each presented logo idea is rejected, then this clearly adds more time onto the project, and I can’t possibly know how a client will react to any one design. Even after all these years, it remains mostly a mystery to me.

Conclusion

If you really don/t know how long a new logo project will take, and the client is pressing for a completion date, try your best not to provide a date you cannot possibly stick to.

Do try your best to explain to the client that you are working on the project, it is your sole focus for the foreseeable future, and that you will just ‘put in your all’ whilst ensuring the brief is adhered to, and not at the expense of ‘is it done yet, is it done yet’.

By all means give a approximate guide, BUT stress this is most likely going to change. Sure, you could stumble across that amazing idea overnight, but you can’t rely on that happening.

Far better, and considerably more professional, to count on experiencing a few challenges during the projects development whilst trying to hone in on that one logo idea that wins the hearts of all concerned.

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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The Ghostly Appearance of the Reversed Apple Logo http://imjustcreative.com/reversed-apple-logo/2015/02/03 http://imjustcreative.com/reversed-apple-logo/2015/02/03#comments Tue, 03 Feb 2015 15:04:27 +0000 http://imjustcreative.com/?p=20519 The Ghostly Appearance of the Reversed Apple Logo I was sat up on my kitchen bar table drinking a coffee...

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Reversed Apple Logo Macbook Air Screen

The Ghostly Appearance of the Reversed Apple Logo

I was sat up on my kitchen bar table drinking a coffee when I opened up my Macbook Air, and saw this reversed Apple logo glowing behind the LCD screen.

As you can probably tell from the photograph, there was a heck of a lot of sunlight beaming straight through the window and hitting the flipped-up top lid as this was pretty early morning. Just to note: the brightness and contrast had been dialled up quite a bit, so the reversed Apple logo is not as strong and obvious as my photo’s show.

I almost missed it as I was just about to boot the Air up, but this almost ethereal Apple logo just floated there in front of my eyes.

Just got me thinking about how really rather cool this was. I didn’t notice the Apple logo when the Air was booted up, and I was happily working away, which is obviously a good thing.

I’ve not seen this before, but apparently it’s quiet common on some of the Macbook laptops.

Reversed Apple Logo Macbook Air Screen

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Free New Blogger Sans Font Designed by Sergiy Tkachenko http://imjustcreative.com/free-blogger-sans-font/2015/01/28 http://imjustcreative.com/free-blogger-sans-font/2015/01/28#comments Wed, 28 Jan 2015 12:57:28 +0000 http://imjustcreative.com/?p=20511 Free New Blogger Sans Font Designed by Sergiy Tkachenko We are being spoilt recently with some very nice and clean free...

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Free New Blogger Sans Font

Free New Blogger Sans Font Designed by Sergiy Tkachenko

We are being spoilt recently with some very nice and clean free fonts being made available to the masses. In this particular case, we have: Blogger Sans Font, designed by Sergiy Tkachenko

Blogger Sans Font was initially designed as the custom typeface for the FirstSiteGuide’s website: The Beginner’s Guide to Successful Blogging, primarily used for headings.

>> Download Blogger Sans Font

Free New Blogger Sans Font

FirstSiteGuide: Blogger Sans draws inspiration from the clarity and legibility of the popular font Dosis with an additional support of the lost Cyrillic languages. The bolder weights are lighter and softer. The following elements (-b-d-h-k-p-q-y-) are shorter, thus the headlines and subheads could be put in the dense line spacing. In addition the outline of the Blogger Sans is more smooth with better eligibility.

Blogger Sans Font Details

Blogger Sans comes in 4 incremental weights with total of 8 different outlines.Since Blogger Sans supports Cyrillic, it supports regional features for Bulgarian and Serbian (partially) languages. It also contains extra currency symbols, error signs, and dingbats.

Font format: .otf, .ttf
Font style: Regular, Italic (8 outlines)
Font-type: Sans
Archive size: 3.91 Mb
Alphabet: Latin, Cyrillic
Stats: 547 glyphs and 2496 kerning pairs

Supporting languages: Albanian, Basque, Belarusian, Bosnian, Breton, Bulgarian, Catalan, Croatian, Cyrillic, Czech, Danish, Dutch, Esperanto, Estonian, Faroese, Finnish, French, Frisian, Galician, German, Hungarian, Icelandic, Italian, Lithuanian, Malagasy, Maltese, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Turkish, Ukrainian, Welsh (and more).

Font Licencing

FirstSiteGuide have now kindly provided Blogger Sans Font as a free download, and free to use. You are FREE to use it in any web design or blogging projects with one condition.

The font is licensed under the Creative Commons Attribution 4.0 license. That means you are free to distribute, transform, fiddle with and build it into your work, even commercially. However, please always credit the original source of the font (in this case FirstSiteGuide team). 

Free New Blogger Sans Font by Sergiy Tkachenko Free New Blogger Sans Font Free New Blogger Sans Font

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Rudecolor 2015 Color Trends Mood Boards for Designers http://imjustcreative.com/2015-color-trends-mood-boards/2015/01/23 http://imjustcreative.com/2015-color-trends-mood-boards/2015/01/23#comments Fri, 23 Jan 2015 12:09:32 +0000 http://imjustcreative.com/?p=20491 Rudecolor 2015 Color Trends Mood Boards for Designers The Rudecolor 2015 Color Trends Mood Boards, is a wonderful color resource that I’ve...

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Rudecolor 2015 Color Trends Mood Boards for Designers

Rudecolor 2015 Color Trends Mood Boards for Designers

Rudecolor 2015 Color Trends Mood Boards for Designers

The Rudecolor 2015 Color Trends Mood Boards, is a wonderful color resource that I’ve really enjoyed looking through.

Something about the simplicity of the 3 main referenced colours on each page, along with the 3 photographs, provides a useful visual reference to how each hue might/could be used.

>> Just fill in the details here and download the PDF.

Rudecolor 2015 Color Trends Mood Boards for Designers

Seeing the colours in various contexts, although not a new idea by any means, is particularly useful, and just far more engaging than a clinical swatch book.

Each page is based on a color theme, such as: Aegean Blue, along with 3 keywords that best sum up the overall mood of the combined colours, such as: Mediterranean, Soothing, Coastal, etc.

Rudecolour: “2015 COLOR TRENDS & MOOD BOARDS FOR DESIGN PROJECTS is your free copy from RudeColor for instant color & design inspiration this coming year. At rudecolor.com, we are passionate about helping designers with information and resources to arrive at the right color schemes using tools such as mood boards and color trend forecasts.

In 2015, we see a return to raw, primitive tones of scorched earth and baked bisque. This is the result of large segments of consumers adopting a conscious and grounded lifestyle. At the same time, an increase in travel has brought an influx of Aegean and ethnic influences showcased in cool blues and colonial reds. Ecology plays a significant role in modern lifestyles and is represented by fresh greens and weathered browns. Nostalgia and the memory of simpler times is still prevalent with vintage pastels and retro hues.

To showcase each color trend, we have presented them in a mood board format. Each mood board showcases reference images, keywords and color schemes with hex values – as a quick and ready reference for any design project. In our experience, mood boards are a great tool for creative collaboration and can be shared with colleagues and clients to indicate a design direction.”

Rudecolor 2015 Color Trends Mood Boards for Designers 1

Rudecolour have made this 28 page PDF, freely available as a downloadable PDF. Don’t let the fact you need to add it to a ‘basket’ and go to ‘checkout’ fool you, it’s free as the air you breathe.

>> Just fill in the details here and download the PDF.

The following images show a few pages from the PDF:

Rudecolor 2015 Color Trends Mood Boards for Designers Rudecolor 2015 Color Trends Mood Boards for Designers Rudecolor 2015 Color Trends Mood Boards for Designers Rudecolor 2015 Color Trends Mood Boards for Designers Rudecolor 2015 Color Trends Mood Boards for Designers

Rudecolor 2015 Color Trends Mood Boards for Designers

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Type Hero #8: Panton Font & Icon Family by FontFabric http://imjustcreative.com/type-hero-8-panton-font/2015/01/14 http://imjustcreative.com/type-hero-8-panton-font/2015/01/14#comments Wed, 14 Jan 2015 11:57:24 +0000 http://imjustcreative.com/?p=20490 Type Hero #8: Panton Font & Icon Family by FontFabric Panton ‘Modern and Geometric Type System’, by FontFabric, is another...

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Panton Font Designed by FontFabric

Type Hero #8: Panton Font & Icon Family by FontFabric

Panton ‘Modern and Geometric Type System’, by FontFabric, is another super font family that I have just purchased over on MyFonts. 

The best bit is that the current sale price of Panton is a measly £18,00, compared to it’s usual price of £179.99.

FontFabric: The Panton font family includes 34 weights – 9 uprights with 9 italics and 16 icon sets as a bonus. It is characterized by excellent legibility in both – web & print design areas, well-finished geometric designs, optimized kerning, excellent web-font performance and legibility etc.

Inspired by the classic grotesque typefaces – Panton has his own unique style in expressed perfect softened geometric forms.

The font family is most suitable for headlines of all sizes, as well as for text blocks that come in both maximum and minimum variations. Panton font styles are applicable for any type of graphic design in web, print, motion graphics etc and perfect for t-shirts and other items like posters, logos.”

 

For just £18 you get: 34 styles, 9 uprights, 9 italics PLUS a whopping 16 icon sets!

Panton is clean, nicely shaped lovely styled font, and in the thicker weights has a nice softness to the edges and corners. It’s slightly narrower than the typical san-serif fonts, so would be good for longer worded brand names in a logo design, for example.

 

Panton Font Designed by FontFabric Panton Font Designed by FontFabric

 Panton Icons: 4 sets, 16 fonts, 816 icons

Panton Font Designed by FontFabric Panton Font Designed by FontFabric Panton Font Designed by FontFabric Panton Font Designed by FontFabric Panton Font Designed by FontFabric

Type Hero for Logo Designers

Type Hero is where I pick out certain fonts and typefaces that I find particularly cool, useful, charming, endearing, value for money etc. For the most part the font choices will be geared towards styles that I feel would work well in a logo and brand identity design scenario.

MyFonts has become a steady source of font inspiration, so many will be sourced from there, but I will also highlight fonts direct from font foundries when possible.

Worth noting, I think, that all Type Hero suggestions are based on fonts I have myself purchased. I am indeed: talking the walk, and walking the talk.

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Kontrapunkt ‘Bob’ Free Font for Download by Kontrapunkt http://imjustcreative.com/kontrapunkt-free-font/2015/01/13 http://imjustcreative.com/kontrapunkt-free-font/2015/01/13#comments Tue, 13 Jan 2015 18:10:08 +0000 http://imjustcreative.com/?p=20475 Kontrapunkt ‘Bob’ Free Font for Download by Kontrapunkt Kontrapunkt ‘Bob’ is a sexy, and quite classy, free slab style font...

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Kontrapunkt Free Typeface

Kontrapunkt ‘Bob’ Free Font for Download by Kontrapunkt

Kontrapunkt ‘Bob’ is a sexy, and quite classy, free slab style font designed by Kontrapunkt, a branding agency based in Denmark and Osaka.

I love the name as well, Bob. Reminds me of Black Adder… BoB! BoB?

Bob has some seriously smooth lines, fullness of form and some rather unique styling going on with some of the letter forms. Indeed, some of the letters, on their own, look like they could be form an altogether different style of font, like Sans: just look at that capital G for example, love it!

As far as free fonts go, I’m mighty impressed with Bob!

Kontrapunkt Free Font

http://www.kontrapunkt.com

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Work In Process: Homes Alive Pets Logo Rebrand http://imjustcreative.com/work-process-homes-alive-pets-logo-rebrand/2015/01/07 http://imjustcreative.com/work-process-homes-alive-pets-logo-rebrand/2015/01/07#comments Wed, 07 Jan 2015 17:11:32 +0000 http://imjustcreative.com/?p=20472 Logo Rebrand for Homes Alive Pets Refresh the typeface, look at new colours, incorporate Pets into the brand name then...

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Dog cat pet shop logo design by The Logo Smith

Logo Rebrand for Homes Alive Pets

Refresh the typeface, look at new colours, incorporate Pets into the brand name then come up with a double tag-line that focuses on the brands new direction.

A few things:

1. made the dog a little more fuller in the head, and added some semi-alert ears, as I like the way the dog is literally watching ‘over’ the home which is snuggled nicely in the under neck area.

2. the cat I have made a little softer overall, not quite a kitten, but certainly more cuddly, also looking up expectantly for food or attention.

Dog logo design by The Logo Smith

I then played with the idea of adding tails, and having them wrap around each other. So the cat is sitting snug within the dogs tail, but the cats own tail just rides up a little over the dogs tail at the end.

As this is a first go at redrawing the animals, the tails and certain form details are not correct as yet, but not far off. I like the idea of a slightly curved base formed by the tails, rather than a straight cut baseline as well. I think this connectedness of the cat and dog is softer, kinder, more ‘awwwww’ etc.

Will play with adding a white outline to the cat as well to see how this works.

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Experience (Not Art School) Taught Me… http://imjustcreative.com/experience-not-art-school/2014/12/17 http://imjustcreative.com/experience-not-art-school/2014/12/17#comments Wed, 17 Dec 2014 12:32:57 +0000 http://imjustcreative.com/?p=20468 Experience (Not Art School) Taught Me My Greatest Tool Is Myself There is this image, that can be found ALL...

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Experience (Not Artschool) Taught Me That My Greatest Tool Is Myself

Experience (Not Art School) Taught Me My Greatest Tool Is Myself

There is this image, that can be found ALL OVER the internet (see various sources here: http://smith.gl/13xtXOi), that originally had quoted as saying: Art School Taught Me That My Greatest Tool Is Myself.

Whilst I agree with the end bit, I find the Art School bit a little narrow focused, so I decided to append the message to: Art School Experience Taught Me That My Greatest Tool Is MyselfIncidentally, if anyone knows who created this originally, I’d sure appreciate a heads-up so I can properly credit and link back.


 

Having never been to Art School, or achieved any academic qualifications in Art & Design, I’ve always tried to stand-up for the naturally creative individual.

The type of creative individual who enthusiastically seeks to gain experience and/or employment in the Art & Design industry using their abundance of naturally sourced: talent, wit, skill, conviction, balls, enthusiasm, motivation etc.

No doubt that Art School provides many additional layers of skills and knowledge, and I’m certainly NOT belittling those that went that route, but it’s been proven time and time again that one CAN succeed in the Art & Design industry having NOT attended, and obtained, numerous Art & Design flavoured qualifications.

Having a natural creative talent required nourishing & nurturing, so finding some form of industry related experience can be brutally hard.

Life is rarely fare and easy when trying to get your foot on the ladder, but in the case of a natural creative, you have one major advantage over many others’, in that you don’t need to rely on an employer to provide the tools needed to move forward.

The very least I need to get my job done: pencils, pens, sketchbook and design books for inspiration.

The very most I need to get my job done: laptop and Wi-Fi (and I guess some clients!)

I previously wrote a post on this very topic of forging and fulfilling a dream to work within the Creative Industry without any Art & Design qualifications/experience to speak of, and hopefully may provide you with some hope and inspiration::

A Logo Designer Who Didn’t Do Art School, College or University!

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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NASA Style Guide – Logo and Brand Identity Manual – The Full Version http://imjustcreative.com/nasa-style-guide/2014/12/11 http://imjustcreative.com/nasa-style-guide/2014/12/11#comments Thu, 11 Dec 2014 12:37:04 +0000 http://imjustcreative.com/?p=20466 NASA Style Guide – Logo and Brand Identity Manual – The Full Version Came across this new version of the...

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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NASA Brand Identity Manual

NASA Style Guide – Logo and Brand Identity Manual – The Full Version

Came across this new version of the NASA Style Guide via a Tweet from Nadir Balcikli (Logorado), and simply had to create a new blog post about.

 

I’ve previously posted older NASA Logo & Brand Identity Style Guides: The NASA Identity Design Program & Updated: NASA Brand Identity Guidelines 1976, which covers my favourite version of the NASA logo design. So it’s bloody great to have a downloadable PDF link to the new version.

 

Not sure I’m too keen on the overall design and layout, feels a little too cold and clinical for me. OK, I know it’s some major scientific space company, but even so, still feels it could have had just a touch more polish to it.

Seriously, I do get that style guides perform a function, and they have to be clear and easy to read and interpret, but that shouldn’t stop them from being overly bland and clinical. Anywho, that’s me just being selfish I guess. I still resent NASA changing the logo all those years ago, so I guess I’m still feeling bitter and disgruntled about that. :)

Regardless of where you stand on the design of this style guide, it’s worth taking a look at the PDF as a reference for what items are generally considered useful to include in your own logo and brand identity style guide.

Download >> NASA Style Guide November 06

 


 

NASA Logo Brand Identity Style Guide Nov06 NASA Logo Brand Identity Style Guide Nov06 NASA Logo Brand Identity Style Guide Nov06 NASA Logo Brand Identity Style Guide Nov06 NASA Logo Brand Identity Style Guide Nov06 NASA Style Guide and Logo Brand Identity Manual NASA Style Guide and Logo Brand Identity Manual NASA Style Guide and Logo Brand Identity Manual NASA Style Guide and Logo Brand Identity Manual NASA Style Guide and Logo Brand Identity Manual NASA Style Guide and Logo Brand Identity Manual NASA Style Guide and Logo Brand Identity Manual NASA Brand Identity Manual

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Clever Negative Space one&one Logo Designed by one&one http://imjustcreative.com/negative-space-one-one-logo-design/2014/12/08 http://imjustcreative.com/negative-space-one-one-logo-design/2014/12/08#comments Mon, 08 Dec 2014 17:45:09 +0000 http://imjustcreative.com/?p=20446 Negative Space one&one Logo Designed by one&one It wasn’t an instant recognition of this very slick negative space logo design of...

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One&One Negative Space Logo Design Designed by One&One One&One Negative Space Logo Design Designed by One&One

Negative Space one&one Logo Designed by one&one

It wasn’t an instant recognition of this very slick negative space logo design of the numerical number 1 in the letter ‘o’ in both instances of the word ‘one’, but it was certainly within a second or so, then it was like… ohhhhh, that’s really rather special.

In the realms of negative space logo design trickery, this one&one logo design is certainly very much right up there.

Not too subtle as to be almost invisible, but neither too obvious or forced to be annoying. Finding that balance of sweet and sour can really be quite the challenge, and I really do feel that one&one have pulled that off really rather well.

The top of the negative space number 1 is almost a perfectly natural fit for the inner spaces of the letter n, and it’s only really the protruding serif that really does the job of hooking you in, then the angled sliding straight line where the inner curve should be to finish it off.

So nice.

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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