The Logo Smith » Design Blog: posts on logo design, brand identity and typography http://imjustcreative.com Freelance Logo Designer and Brand Identity Design Studio Thu, 27 Aug 2015 13:44:32 +0000 en-US hourly 1 http://wordpress.org/?v=4.3 Googles Alphabet Logo – My Review http://imjustcreative.com/googles-alphabet-logo/2015/08/14 http://imjustcreative.com/googles-alphabet-logo/2015/08/14#comments Fri, 14 Aug 2015 11:25:56 +0000 http://imjustcreative.com/?p=22159 Googles Alphabet Logo – My Review Googles Alphabet logo (Googles new holding company) is very nice. Visit the following link...

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Googles Alphabet Logo

Googles Alphabet Logo – My Review

Googles Alphabet logo (Googles new holding company) is very nice. Visit the following link for even more insightful comments about Alphabet’s logo: Google Announces It’s All Grown-Up With Alphabet’s New Logo

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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The Pantone Cafe on Monaco’s Beach http://imjustcreative.com/pantone-cafe/2015/08/11 http://imjustcreative.com/pantone-cafe/2015/08/11#comments Tue, 11 Aug 2015 10:36:49 +0000 http://imjustcreative.com/?p=22151 The Pantone Cafe on Monaco’s Beach One can now experience Pantone not just from their Pantone Hotel, but now also...

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Pantone-Cafe-main-900

Pantone Cafe

The Pantone Cafe on Monaco’s Beach

One can now experience Pantone not just from their Pantone Hotel, but now also a delightful Pantone Cafe, located in the French Riveria, or more accurately, the Côte d’Azur.

CONCEPT: “From 14 July to 9 September, the esplanade of the Grimaldi Forum will host the first colorful Pantone & Cafe.

Pantone no introduction. In 1963, Lawrence Herbert, Pantone founder created an innovative system of identification, color communication and correspondence in order to solve the problems associated with producing accurate color in the graphic arts community.

Since, Pantone has evolved and collaborates with various industries in the world of fashion, design, art, painting, technology … His strong concept is recognized and implemented internationally. It combines perfectly with the cultural place that is the Grimaldi Forum.

Especially during the famous summer themed exhibitions.”

Pantone Cafe

I still can’t make up my mind if all these Pantone themed establishments is bordering on the naff, or actually really very cool. Not having been to either, I guess I should reserve judgment until I have.

it’s worth remembering how established Pantone is given it’s been around since the 1950’s, so this relatively slow trickle of significant Pantone theme offerings, can be viewed in context. colour is life, and colour creates beauty, energy and passion. So mix all that with coffee, and surely that’s a recipe for success.

Found via Brand Channel: Pantone Adds a Vibrant Swatch of Color to New Café in Monaco

Pantone Cafe

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The Pantone Cafe Menu

Pantone Cafe, totally ephemeral, will be open from breakfast with coffee and croissants and will, throughout the day, drinks, sandwiches, focaccia, snacks and Italian ice creams.

pantone cafe menu

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Packaging: The Cheeky Reality http://imjustcreative.com/packaging-the-cheeky-reality/2015/08/10 http://imjustcreative.com/packaging-the-cheeky-reality/2015/08/10#comments Mon, 10 Aug 2015 10:43:09 +0000 http://imjustcreative.com/?p=22138 Packaging: The Cheeky Reality What I particularly love about this post: How Packaging Works, over on Jonhson Ban’s blog, is...

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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The Cheeky Reality behind Product Packaging

Packaging: The Cheeky Reality

What I particularly love about this post: How Packaging Works, over on Jonhson Ban’s blog, is how there is absolutely no write-up, no text, no copy, no written explanation or opinion.

These photographs clearly show the reality behind some types of product packing.

The ‘packing’ of certain brands of crisps have always bothered me. A normal size crisp bag, full of air and less than half full (often one third full) of crisps.

In this case for me, the obvious excess of ‘air’ and lack of content when you rip the back open, and the air escapes, makes me feel I’m being ripped off, rather than doing the opposite of trying to make me feel I’m getting value for my money.

Some, even many, brands are able to achieve the balance of product and packaging quite well, or at least to a point where you don’t feel you are being obviously ripped off. However, some do make you wonder about the blatant attempt to pull the wool over our eyes, and to make ‘less seem more’, even though it often feels the complete opposite to what they are trying to achieve. To the extent if can feel really quite patronising.

And we end with natures own efficient and ‘packing’ of a banana.

The Cheeky Reality behind Product Packaging

The Cheeky Reality behind Product Packaging

The Cheeky Reality behind Product Packaging

johnsonbanks_quavers_packaging_555

The Cheeky Reality behind Product Packaging

The Cheeky Reality behind Product Packaging

The Cheeky Reality behind Product Packaging

 

The Cheeky Reality behind Product Packaging

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Penguin Books Logo Design Evolution http://imjustcreative.com/evolution-penguin-books-logo/2015/08/06 http://imjustcreative.com/evolution-penguin-books-logo/2015/08/06#comments Thu, 06 Aug 2015 14:01:09 +0000 http://imjustcreative.com/?p=22135 Penguin Books Logo Design Evolution Recently Penguin Books celebrated the 80th anniversary of it’s very popular range of paperback books....

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Penguin Books Logo Evolution 1935-2003

Penguin Books Logo Design Evolution

Recently Penguin Books celebrated the 80th anniversary of it’s very popular range of paperback books.

Like many famous logos with such a long history, Penguin Books logo has seen a number of relatively ‘subtle’ design changes in it’s 80 years of fronting the Penguin brand.

The logo was last ‘refreshed’ only back in 2003, by Angus Hyland (@AngusHyland), from Pentagram.

Worth a Read:

CreativeBloc has a wonderful write-up on the Evolution of the Penguin Books Logo that’s well worth a read: The tale behind the Penguin logo

Evolution of the Penguin logo design

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Free Font Download: Bernier Vintage Font Designed by Ryan Pyae http://imjustcreative.com/bernier-vintage-free-font/2015/08/04 http://imjustcreative.com/bernier-vintage-free-font/2015/08/04#comments Tue, 04 Aug 2015 15:54:25 +0000 http://imjustcreative.com/?p=22124 Free Font Download: Bernier Vintage Font Designed by Ryan Pyae Finding some nice free fonts for download on Behance at...

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Bernier font download by Ryan Pyae

Bernier Free font download by Ryan Pyae

Free Font Download: Bernier Vintage Font Designed by Ryan Pyae

Finding some nice free fonts for download on Behance at the moment. Here’s a condensed vintage style font (upper-case only) designed by Ryan Pyae.

Although only upper-case, Bernier does comes in 3 different styles: Regular, Distressed and Shade.

Ryan says Bernier is perfect for vintage style designs such as badges, emblems, old school style typography and of course, vintage logo designs.

Download Bernier Vintage Free Font

Bernier font download by Ryan Pyae

Bernier font download by Ryan Pyae

Bernier Free font download by Ryan Pyae Bernier Free font download by Ryan Pyae Bernier Free font download by Ryan Pyae

Bernier Free font download by Ryan Pyae

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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When a Shell Tanker Overtakes Cyclist (Me) Dangerously Close http://imjustcreative.com/shell-tanker-overtakes-dangerously-close/2015/08/04 http://imjustcreative.com/shell-tanker-overtakes-dangerously-close/2015/08/04#comments Tue, 04 Aug 2015 11:07:11 +0000 http://imjustcreative.com/?p=22118 When a Shell Tanker Overtakes Cyclist Dangerously Close Been meaning to post about this for a while, then I forgot...

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Shell Tanker Dangerous Overtaking Bike Shell Tanker Dangerous Overtaking Bike

When a Shell Tanker Overtakes Cyclist Dangerously Close

Been meaning to post about this for a while, then I forgot about it until a recent video went viral of a rather angry man tying to chase a cyclist and trips over, who confronts him about his ‘little too close’ passing manoeuvre.

What you can see in the photographs is a Shell tanker overtaking me, then start to close in on me.

The first photo shows the tanker a little more than half-way in his overtaking of me, but already starting to close back in far too soon. You can see my my biking buddy in the distance. At this point I had already been forced to come dangerously close to the kerb, but when you see the second photograph you’ll see that I simply had no ‘wiggle’ room as the back of the Shell tanker drew up along side me and continued to close the space in front of me.

The second photograph simply shows how I so very nearly got sandwiched between the Shell tanker and the kerb, not to mention being clipped by the rear light and significantly sharp and heavy bumper fixtures.

The driver had basically started to overtake when an oncoming car meant the driver had to steer back over very quickly, leaving me just a few inches to keep the bike steady from the significant blast of air and noise.

This is one of a few times where I’ve literally feared for my life: being sideswiped off on a busy main road. Fortunately I often do take a helmet mounted camera, and on this occasion had it set-up to take photographic stills every few seconds.

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Aquatico Font – Free Typeface Designed by Andrew Herndon http://imjustcreative.com/aquatico-font/2015/08/03 http://imjustcreative.com/aquatico-font/2015/08/03#comments Mon, 03 Aug 2015 15:05:39 +0000 http://imjustcreative.com/?p=22111 Aquatico Font – Free Typeface Designed by Andrew Herndon Aquatico is a gorgeously clean and smooth free font, designed by...

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Aquatico Font designed by Andrew Herndon

Aquatico Font – Free Typeface Designed by Andrew Herndon

Aquatico is a gorgeously clean and smooth free font, designed by Andrew Herndon.

It has hallmarks of smooth rounded geometric fonts, such as Ultima and Bryant, VAG Rounded for example, but with some key style differences, in letters such as: A, R, P etc.

Aquatic is an all upper-case only font, but still offers some great design possibilities, for free!

Download Aquatico Font via Behance

Aquatico Font designed by Andrew Herndon

Aquatico Font designed by Andrew Herndon

Aquatico Font – Free Typeface Designed by Andrew Herndon

Aquatico is a gorgeously clean and smooth free font, designed by Andrew Herndon.

Aquatico is a new typeface inspired by sea creatures found deep on the ocean floor.

It has hallmarks of smooth rounded geometric fonts, such as Ultima and Bryant, VAG Rounded for example, but with some key style differences, in letters such as: A, R, P etc.

Aquatic is an all upper-case only font, but still offers some great design possibilities, for free!

Download Aquatico Font via Behance

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Outlaw Triathlon (IronMan) Typographic Posters Designed by Andrianna Curtis http://imjustcreative.com/outlaw-triathlon-posters/2015/07/29 http://imjustcreative.com/outlaw-triathlon-posters/2015/07/29#comments Wed, 29 Jul 2015 14:50:37 +0000 http://imjustcreative.com/?p=22097 Outlaw Triathlon (IronMan) Typographic Posters Designed by Andrianna Curtis These Outlaw Triathlon typographic posters, designed by Andrianna Curtis, are far too...

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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OOutlaw Triathlon (IronMan) Personalised Typographic Posters by Andrianna Curtis

Outlaw (IronMan) Triathlon Personalised Typographic Posters by Andrianna Curtis

Outlaw Triathlon Logo Design

Outlaw Triathlon (IronMan) Typographic Posters Designed by Andrianna Curtis

These Outlaw Triathlon typographic posters, designed by Andrianna Curtis, are far too cool to be kept to a FaceBook Group page, which is where I found them.

Admittedly, it’s a bit of a specialised area, not everyone would have heard of the Outlaw Triathlon brand (full IronMan distance triathlon: 2.4m Swim, 112m Bike and 26.2 Run), but when I saw Adrianna’s post up on the Outlaw FaceBook Group Page showing these beautiful personalised typographic posters, I just had to share.

Adrianna personalises each one with the Outlaw’s competitors name, using the format of the Outlaw logo. Many triathletes who compete in the ‘original’ IronMan races will actually get a tattoo of the IronMan brand logo (M dot), as a permanent reminder of the gruelling effort and numerous sacrifices they’ve had to endure. Not all of them very tastefully done, it has to be said.

Anywho, If I’d done the Outlaw, and I know 2 people from the Brighton Tri Club (that I’m a member of), that did do it, I’d certainly hire Adrianna to do one of these for me.

Get Your Own Personalised Outlaw or IronMan Poster

If you come across this post, and did the Outlaw Triathlon, and also any IronMan Triathlon (Adrianna also does personalised IronMan designs), then you can find her on FaceBook: https://www.facebook.com/groups/287319678021088/permalink/958467674239615/?pnref=story#

Outlaw Triathlon (IronMan) Personalised Typographic Posters by Andrianna Curtis

 

Outlaw Triathlon (IronMan) Personalised Typographic Posters by Andrianna Curtis

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Typethos: Thoughts on Type from Type People by Bill Dawson http://imjustcreative.com/typethos-thoughts-on-type/2015/07/28 http://imjustcreative.com/typethos-thoughts-on-type/2015/07/28#comments Tue, 28 Jul 2015 12:21:53 +0000 http://imjustcreative.com/?p=22066 Typethos: Thoughts on Type from Type People by Bill Dawson This is a wonderful collection of typographic themed quotes, sayings, musings...

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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Typethos Thoughts on Type from Type People by Bill Dawson

Typethos: Thoughts on Type from Type People by Bill Dawson

This is a wonderful collection of typographic themed quotes, sayings, musings from a number of prolific type people. All of these have been curated, and wonderfully presented, by Bill Dawson from XK9

Bill Dawson from XK9: “Typethos was inspired by a career-long appreciation of the work of expert type designers and typographers. I was motivated by a desire to share genuine wit and wisdom on type and typography.

Lately, I’ve been witness to dubious authority that shares too much drivel and nonsense on the topic of typography. Rather than decry that ignorance and misinformation, I decided to put my energy to this sincere appreciation—to share ideas and voices of those who create great type.”

There are some real gems in this massive collection (‘I’ve just pinched a handful, believe it or not, from Bill’s Behance project), and one that just makes me laugh is: “Don’t work for assholes.”, which comes from the mouth of Erik Spiekermann

Another obvious favourite for me is: “Helvetica is the sweatpants of typefaces.”, for which John Boardley is responsible for.

Thoughts on Type from Type People by Bill Dawson Thoughts on Type from Type People by Bill Dawson Typethos Thoughts on Type from Type People by Bill Dawson Thoughts on Type from Type People by Bill Dawson Typethos Thoughts on Type from Type People by Bill Dawson Thoughts on Type from Type People by Bill Dawson Typethos Thoughts on Type from Type People by Bill Dawson Thoughts on Type from Type People by Bill Dawson Typethos Thoughts on Type from Type People by Bill Dawson Thoughts on Type from Type People by Bill Dawson Thoughts on Type from Type People by Bill Dawson Typethos Thoughts on Type from Type People by Bill Dawson Thoughts on Type from Type People by Bill Dawson Typethos Thoughts on Type from Type People by Bill Dawson Thoughts on Type from Type People by Bill Dawson Typethos Thoughts on Type from Type People by Bill Dawson Typethos Thoughts on Type from Type People by Bill Dawson Thoughts on Type from Type People by Bill Dawson Thoughts on Type from Type People

 

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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TP PT Initial Logo Design For Sale http://imjustcreative.com/tp-pt-initial-logo-design-for-sale/2015/07/15 http://imjustcreative.com/tp-pt-initial-logo-design-for-sale/2015/07/15#comments Wed, 15 Jul 2015 15:13:42 +0000 http://imjustcreative.com/?p=21963 PT TP Initials Logo Design For Sale This PT TP logo for sale is based on the initials P and T, but given...

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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TP PT Logo-Design-for-Sale Designed by The Logo Smith

tp pt logo design for sale

PT TP Initials Logo Design For Sale

This PT TP logo for sale is based on the initials P and T, but given the relative positions of the letters, both versions are equally viable, so you could have the initials in either of these two combinations.

This would make a great personal logo mark, monogram of sorts, for example if your christian and surname start with PT TP etc. This logo mark would also work very well as a strong, bold and very clean company logo.

There are a number of style options available according to your requirements: colours, and any custom wording you may need.

Logo Design Details

This overall size was designed with an iOS application icon also in mind, so it will work across all smartphone platforms, as well as social media profile image use etc

The cost for this logo and icon design, is £750, and includes: alternative colour options (the colours shown are just possible options), new wording, Logo Master Sheet, Letterhead Design and full Transfer of Ownership (copyright) from me to you.

Exclusivity

This is an exclusive logo design, and will only be sold the once. If you buy this logo design, then you’ll receive all copyright and artwork, and you’ll be free to do with this logo as you see fit. I will not sell this logo design again, once it has been sold.

Interested in Buying This Logo Design?

If you are interested in buying this logo design, then please send me an email to: glogosmith@gmail.com and I’ll get back to you.

TP PT Logo-Design-for-Sale Designed by The Logo Smith

© 2006-2014 The Logo Smith - Freelance Logo Designer and Brand Identity Design Studio

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