You've strategically hit the battle platform and logo & icon design portfolio & design blog of UK based logo design pioneer, and gun-for-hire, Graham Smith—the original Logo Smith since '86.

you've strategically hit upon the logo & icon portfolio and blog of UK logo designer Graham Smith — the original Logo Smith since '86.

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Argentina Football World Cup Logo 1978

Written by Graham Smith: @imjustcreative—the original Logo Smith since '86.

Written by Graham Smith: @imjustcreative

I absolutely love this style of logo design used for the Argentina Football World Cup 1978: simple, clean, strong, bold and Helvetica. Not to mention I am a real fan of that sort of blue.

Like how this example looks with the ever so slightly rounded edges and corners of the type. It’s that authentic ‘used’ look and feel that only period design, production, typesetting and reproduction can impart.

K Found on VoicesofEastAnglia

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Unkilted! says March 4, 2012 at 5:42 pm

They just don’t make em like this any more. Plus – 1978, ally’s tartan army, Scotland v holland, etc etc.

I remember the Argentina badge being the impossible one to get to complete ones panini sticker album too.

Great work and great nostalgia for a classic world cup!

LogoOntwerpenGratis says March 5, 2012 at 7:22 am

I’m loving the style, it looks really good on the shirts as well!

Categories: Logo & Brand Identity, Logo Inspiration, Vintage
Tagged: Argentina World Cup 1978, helvetica

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Logo & icon design portfolio and blog of UK (Seaford) based logo designer Graham Smith who is behind imjustcreative — the original Logo Smith since '86. Graham has over 24 years experience in: brand identity design, advertising, reprographics and commercial print.