you've strategically hit upon the logo & icon portfolio and blog of UK logo designer Graham Smith — the original Logo Smith since '86.
Not really a surprise to hear all the differing thoughts and opinions being voiced after Apple’s WWDC2010 (World Wide Developer Conference) rather spunky logo was unveiled. Everything from shock, awe, sadness to “this is Apple’s new brand logo” which was probably muttered in disdain and/or shock.
I, for one, am loving that Apple feel they can have some fun with their monochromatic brand mark since Steve Jobs departed this world.
Some have expressed that it’s highly irresponsible of such a major brand player to abuse the Apple logo in such a filthy manor. I think that’s just poppycock of the highest magnitude.
Lighten up you grey grey sad sad people.
Apple’s logo has such familiarity, and stands for so much in terms of creativity and outstanding innovation, that they can utterly do what the blazes they want with their logo. The only inappropriate logo change would be a physical change of form and outline.
Please Apple: I would love to see more colourful manifestations of your iconic logo.
Found on BrandNew
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You know, those colours and those rectangles? They seem to hint towards the supposed high resolution screens with much greater likelihood than people are giving it credit for, so far.
Totally agree Graham. Your definitely correct that Apple’s logo is so iconic, and their brand so strong, that they can push the boundaries a bit and play with it.
I especially love that it almost recalls their original logo.
Couldn’t agree more with you on this one. When you have such an iconic mark there’s so much you can (tactfully and thoughtfully) do with it to bolster the meaning and values associated with the graphic. The challenge, of course, is to do it in a way that adds to rather than dilutes the tenets you are cultivating. This treatment does just that with excellence.
Many, many moons ago I applauded this google doodle (http://schweitz.wordpress.com/2009/10/07/a-bit-about-google/) for so smartly leveraging google’s ubiquity.
I agree. They’re not abandoning their brand here – or really even reimagining it; they’re just hinting at the inclusion of apps as an important aspect of this year’s WWDC (those squares are undeniably iOS app icon-shaped) and using the known visual ‘language’ of their logo to do it. Sit back, relax, enjoy the playfulness.