portfolio & design blog of logo & identity designer, Graham Smith

Simplify, simplify and simplify.
Apple, not usually one to let go of secrets so easily, has ‘apparently’ announced plans to change its iconic Apple logo*. This will be the tenth logo for Apple, the famous brand identity spanning a crisp and fruitful 13 years.
Read more on this amazing identity rebrand. Link found via Logolounge
*This is a parody, taken from an Apple parody website. Not to be taken seriously or to be offended by. I have added this after Nora at LogoBlogOrg got offended and upset over the handling of this parody. Sorry Nora.
Categories: Logo & Brand Identity
Tagged: apple, logo design, Parody < Previous: How a brand like O2 gets it right with Apples iPhone 4
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WOW! Great use of so much Negative Space!
That is pretty interesting . . . I think it could work.
Hilarious. We need to change the term “How can you squeeze blood from a turnip” to “How many ways can you redesign an apple?”
Can't wait until it comes full circle to the rainbow-effect apple again.
If this is true, it will be an epic fail.
all fake, im just creative … failed to recheck
Hang on graham! Check your sources :)