you've strategically hit upon the logo & icon portfolio and blog of UK logo designer Graham Smith — the original Logo Smith since '86.

Simplify, simplify and simplify.
Apple, not usually one to let go of secrets so easily, has ‘apparently’ announced plans to change its iconic Apple logo*. This will be the tenth logo for Apple, the famous brand identity spanning a crisp and fruitful 13 years.
Read more on this amazing identity rebrand. Link found via Logolounge
*This is a parody, taken from an Apple parody website. Not to be taken seriously or to be offended by. I have added this after Nora at LogoBlogOrg got offended and upset over the handling of this parody. Sorry Nora.

WOW! Great use of so much Negative Space!
That is pretty interesting . . . I think it could work.
Hilarious. We need to change the term “How can you squeeze blood from a turnip” to “How many ways can you redesign an apple?”
Can't wait until it comes full circle to the rainbow-effect apple again.
If this is true, it will be an epic fail.
all fake, im just creative … failed to recheck
Hang on graham! Check your sources :)