K Source Mads Jakob Poulsen
Anonymous Conceptual Branding by Mads Jakob Poulsen—who incidentally also redesigned Belkin's new brand identity—is some clever and cheeky designing type identity stuff.
When I first saw just the logo—and I mean that in a somewhat loose term—on Quipsologies I thought, "WTF?" Then regaining my composure I visited Mads' website to further investigate. The more I looked at these photographs the more I came to totally love the idea.
Particularly fond of the copy on the CD packaging, "Back up your files—we are coming to visit. Sincerely ————." It's actually quite a scary/ominous message. I guess depending if you would be an observer or one of their selected targets.
Suppose they would have to hire a middle man to negotiate the price of buying the copyright to Mad's idea should they want to go all corporate.
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